Ten years of consumption: The retail sales of the entire network have increased 9 times, which has spawned new consumption methods, and new demand has become a growth point

Since the 18th National Congress of the Communist Party of China, China's economy has been paying great attention to. As one of the three -driving carriage, consumption has continuously played the basic role of my country's economic growth and has become the main force to drive economic growth over the past decade.

In May this year, at the "China Ten Years" series of theme press conferences held by the New National Office, Sheng Qiuping, deputy minister of the Ministry of Commerce, introduced that in the past ten years, new progress has been made in expanding consumption. In 2021, the total retail sales of consumer goods in my country reached 44.1 trillion yuan, an increase of 1.1 times over 2012, and an average annual increase of 8.8%. In 2021, the per capita service consumption accounted for 44.2%of the consumption of residents, an increase of 4.5 percentage points from 2013. In 2021, the national online retail sales were 13.31 trillion yuan, an increase of 9 times over 2012, and rural e -commerce has emerged. During the construction of the circulation system, the rural network supplemented for a short board. A total of 1,489 counties were supported to carry out comprehensive demonstrations of e -commerce into rural into rural areas, and 1212 county -level logistics distribution centers were constructed.

With the continuous influence of the Internet on all walks of life, new business models such as digital technology, online and offline integration have continued to develop in the past decade. With the continuous improvement of the consumption level of residents in my country, the new demand for high -quality consumption and personalized consumption is also emerging. In order to meet the growing needs of the people's increasingly growth, to solve the problem of imbalanced development and inadequate development, in the past ten years, my country's supply -side reform has continuously adapted to new requirements and made corresponding innovation and change.

Wang Jian, a professor at the School of International Economics and Trade and Director of the Department of International Business and Economic Cooperation of the University of International Economics and Trade, told the Daily Economic News: "With the continuous prominent role of consumption on the economic pull, my country's overall policy orientation and system design are also With this change, service consumption demand has gradually become the primary demand, and future consumption will release more kinetic energy. "

Online retail sales have increased 9 times in ten years

Online retail to give birth to a new type of consumption method

Since the 18th National Congress of the Communist Party of China, my country's high -speed development of Internet technology has promoted changes in consumer behavior and consumer content, promoted the continuous innovation of consumer models, and made the highly valued online retail market developed growing up.

Since 2012, my country's online retail scale has increased significantly. According to the data released by the State Bureau of Statistics, the amount of transactions in my country's online shopping market in 2012 was 1.26 trillion yuan, an increase of 66.5%over 2011. In 2012, the total transaction of online retail markets accounted for 6.1%of the total retail sales of consumer goods. After nearly 10 years of development, my country's online retail sales reached 13.1 trillion yuan, an increase of 9 times over 2012. From January to August 2022, the national online retail sales were 8429.5 billion yuan, a year -on -year increase of 3.7%.

Among them, it is worth noting that since 2013, my country has become the world's largest online retail market for 9 consecutive years.

From the perspective of user volume, the number of online shopping users in my country increased from 242 million in 2012 to 842 million in 2021, accounting for 81.6%of the overall netizens. The explosive growth of the number of online shopping users and the great increase in the proportion of online shopping users are all confirmed. The online retail market has greatly released consumption potential and activated the consumer market.

According to data from the National Bureau of Statistics, in 2021, the online retail sales of physical goods in my country reached 10.8 trillion yuan, exceeding 10 trillion yuan for the first time, an increase of 12.0%year -on -year, accounting for 24.5%of the total retail sales of consumer goods, and the growth of total retail sales of consumer goods to social consumer goods The contribution rate is 23.6%.

In the first half of 2022, online retail sales stabilized and recovered picture Source: Ministry of Commerce

Sheng Qiuping, Deputy Minister of Commerce, said at the 2022 China Electronic Commerce Conference that e -commerce, as a typical representative of the digital economy, is not only a specific product of the deep integration of digital technology and the real economy, but also an effective carrier for the new industry and new models of new industries. It is also an important force for steady growth, employment, protecting people's livelihood, and promoting consumption.

In addition, under the stage of high -speed growth to high -quality development in my country's economy, the integration of the digital economy and the real economy has become more and more deeper, and e -commerce has also bred a new form of real -time retail in rapid iteration.

According to the data of iResearch, the size of China's local life service market in 2020 is 1.95 trillion yuan, and this number will increase by 35.3 trillion yuan by 2025. Obviously, this huge market has become a new trillion air outlet in the retail market.

The "China Online Retail Market Development Report in the first half of 2022" released by the Ministry of Commerce clearly mentioned the "instant retail" for the first time, and pointed out the important role of instant retail in the current economic society and its "deep integration of online and offline" Important value.

Wang Jian told the reporter of "Daily Economic News" that the emergence of instant retail stems from the innovation of technology and the changes in the demand for consumer side reflecting the contribution of science and technology to the matching of supply and demand, and to greatly promote consumption.

It can be observed that e -commerce giants represented by Meituan, JD, and Ali are accelerating the layout in the field of instant retail and constantly making efforts. At the 2022 China Electronic Commerce Conference, Fang Yongxin, partner of Alibaba Group and president of Ali's Local Labor, said that the ultimate scene of "seeing, point, and Da" has spawned a new consumption method. Continuously upgraded, which brings more thoughts and explorations to the possibility of local life services. "

The contribution rate of domestic demand to economic growth is 79.1%

New demand has become a consumption growth point for ten years. During the decade, new progress has been expanded. In 2021, the Chinese Economic Annual Report shows that in 2021, domestic demand to my country's economic growth was 79.1%, an increase of 4.4 percentage points from 2020 to 2020 percentage points. Essence

Consumption has played a great role in the development of the national economy, and its contribution to my country's economic growth is also increasing. In the whole year of 2021, the total retail sales of social consumer goods in my country was 44082.3 billion yuan, an increase of 12.5%over the previous year, 1.1 times over 2012, and an average annual increase of 8.8%.

Since the 18th National Congress of the Communist Party of China, my country's per capita GDP has grown at a high speed. According to data from the National Bureau of Statistics, in 2012, the total GDP in my country was 53.86 trillion yuan. By 2021, my country's GDP reached 11.437 trillion yuan throughout the year, which turned over.

The report of the 19th National Congress of the Communist Party of my country proposes that the main contradictions between our society have transformed into a contradiction between the people's growing needs and imbalance and inadequate development. At present, my country has the largest middle -income group in the world.

During this decade, my country's per capita GDP has also risen from $ 6,300 to more than 12,000 US dollars. With the increase of income, the consumption of Chinese residents has also been accelerating, and the personalized demand for residents' consumption has been highlighted in ten years.

Imported supermarket wine shopping picture source: Photo Network-500180191

In 2021, my country's per capita service consumption accounted for 44.2%of the consumption of residents, an increase of 4.5 percentage points from 2013. The demand for mid -to -high -end consumption has also been increasing during the decade. From the perspective of car ownership, at the end of 2012, the number of automobile ownership in the country was 120 million. By the end of 2021, the nationwide car ownership reached 302 million units, an increase of over 250%; in 10 years, Chinese car sales have improved from 24%of the world to 32%of the world.

In recent years, as young consumers have become the main consumer, environmental and social friendship is gradually becoming a consumer consensus. In the report of the "Asia Pacific Sustainable Consumption Trends" report released by the consulting agency Bain, 90%of the 16,000 respondents said that they were willing to pay for the sustainable payment premium of the product and used environmental protection as the One of the three most important shopping standards.

According to the latest statistics of the China Automobile Industry Association, 7 months before 2022, the production and sales of new energy vehicles in my country completed 3.279 million and 3.194 million, respectively, averaging 1.2 times year -on -year. increase.

The supply side has also continuously adjusted to adapt to new consumer demand. At the same time, experts believe that the next step of consumption upgrade is the key to eliminate the obstacles of the system and mechanism.

"Since the 18th National Congress of the Communist Party of China, the structural reform of the supply side of the corporate end has achieved good results. Recently, the central government has issued documents, saying that it is necessary to reduce institutional transaction costs and conduct institutional reforms on the supply side. I understand that in the future The structural reform of the supply side will continue to deepen, and the institutional reform of the supply side will become an important one. "Wang Jian said.

In addition to the continuous changes in consumer demand, in the past ten years, the construction of my country's circulation system has made rapid progress, and the circulation system has become one of the key to solving the problem of urban and rural imbalances in the development process of the consumer goods market. According to data from the State Post Office, in 2021, the business volume of the national express delivery service enterprise was 108.30 billion pieces. In 2013, the number was only 9.19 billion pieces, which was 10 times. Circulation efficiency has been continuously improved in ten years. In 2021, the proportion of total social logistics costs to domestic product was 14.6%, a decrease of 3.4 percentage points from 2012.

The continuous breakthrough of the circulation system also meets the supporting demand for the logistics supply chain such as live e -commerce such as live e -commerce, and helps to sink the market products, especially agricultural and sideline products. All nationwide villages have all realized direct mail, and the coverage rate of township courier outlets has reached 98%. In 2021, the retail sales of agricultural products in my country reached 422.1 billion yuan.

"With investment, exports, and consumption of carriage, the role of consumption on the economy is constantly prominent, my country's overall policy orientation and system design have also changed, and service consumption needs will gradually become the first. In the future, consumption will release more in the future. Power energy. "Wang Jian said.

Cross -border e -commerce quantity and quality rise

"Buy the world" and "selling globe" into reality

The Communist Party of the Fifth Plenary Session of the 19th CPC Central Committee pointed out that it is necessary to promote the facilitation of trade and investment liberalization, promote the development of trade innovation, promote the high -quality development of the "Belt and Road", and actively participate in the reform of the global economic governance system.

In the past ten years, benefiting from the progress of Internet technology and the rapid development of the digital economy, my country's cross -border e -commerce industry has flourished and has become a major pillar of foreign trade in my country.

At the 2022 Global Procurement and Trade Development Main Forum, which was in the 2022 Faculty Fair, Wei Jianguo, former deputy minister of the Ministry of Commerce and deputy director of the China International Economic Exchange Center, said that cross -border e -commerce has become a "dark horse" for China's foreign trade growth. Together with the general trade and processing trade, the three -legged trend has gradually shown in the development of China's foreign trade.

In the past ten years, my country's cross -border e -commerce scale has grown rapidly. Public data shows that my country's cross -border e -commerce transaction volume increased from over 2 trillion yuan in 2012 to 14.21 trillion yuan in 2021. According to the "2022 (Part 1) China Cross -border E -commerce Market Data Report" released by the E -Commerce Research Center of the Internet of China, the number of Chinese cross -border e -commerce markets in the first half of 2022 will reach 7.1 trillion yuan, and the market size is expected to reach 2022 157 trillion yuan. Cross -border e -commerce generally runs smoothly.

Since 2015, the State Council has approved the establishment of 132 cross -border e -commerce comprehensive test areas, which has covered 30 provinces and regions and cities across the country; in 2018, my country Innovation and introducing cross -border e -commerce retail import supervision policies, and gradually piloted pilots will be gradually piloted The scope expands to 31 provinces and regions and municipalities across the country.

In addition, Wang Lingjun, deputy director of the General Administration of Customs, pointed out at the "China Ten Years" series of theme press conferences that over the past ten years, the import and export volume of my country's cargo trade has reached a new high, from 2.44 trillion yuan in 2012 to 2021 With 3.91 trillion yuan, the international market share also increased from 10.4%in 2012 to 13.5%in 2021.

In addition to the leap in quantitative, my country's foreign trade also attaches great importance to high -quality development. Over the past ten years, the business entity of foreign trade has increased by 1.7 times. The proportion of imports and exports in the central and western regions in my country has increased from 11.1%ten years ago to 17.7%last year. The domestic regional layout has been optimized.

Based on the above development, Sheng Qiuping stated at the relevant situation of "opening up domestic and foreign trade and building a dual -cycle" in May this year. While the people's good life needs, it has also injected new kinetic energy into global trade investment.

In addition, many research institutions believe that the new crown epidemic has greatly accelerated the online transfer of overseas consumption. my country's Internet companies have also accelerated the layout of cross -border e -commerce business. For example, Alibaba's global business has gradually expanded from the initial Alibaba International Station to the global high -selling, Lazada, Trendyol, Daraz and other platforms. Large -scale ecosystem; Pinduoduo also officially launched TEMU on September 1 this year to enter the field of cross -border e -commerce.

Regarding the future development of my country's cross -border e -commerce, Wang Jian said in an interview with the reporter of the Daily Economic News that in the future, we need to regard cross -border e -commerce as a service ecosystem and use ecological thinking to do cross -border e -commerce. Let the supply chain cooperate upstream and downstream, platforms and other parties, give full play to the greatest advantages, and improve market efficiency while bringing new cooperation.

Daily Economic News

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