Jiangsu Jiangyan ｜ "Little Miscellaneous Grain" compose rich people's "big articles"

Right now, a busy scene of the small miscellaneous grain base in Meixuan Village, Zhangdian Town, Jiangyan City, Jiangsu Province. The peanuts planted in the village ushered in a bumper harvest. The peanut land of about 10 acres is expected to produce 1,800 kg of peanuts. It will rely on the "Dian Shang Family" brand to sell it outside and obtain rich profits.

This year, 205 acres of new flow and transfer land in Zhangdian Town, Jiangyan District, planted taro, sweet potatoes, purple rice and other miscellaneous grains; with the help of the "Dian Shang people" brand, the "integration of production and sales" model was built. On the basis of expanding its own brand influence, it has promoted a new round of growth in the sales of agricultural products in the town.

Lin Jingjing, deputy director of Zhangqian Village Committee of Zhangdian Town, Jiangyan District, introduced that recently, it happened to catch up with the harvest festival. Many agricultural products were near the harvest season, and the live frequency was a little more frequent. It will cooperate with the postal platform, such as a set of small grains like agricultural products. Last week, 10,000 boxes were sold for two hours in a single live broadcast.

It is understood that Zhangdian is the agricultural town in Jiangyan District, but it has not been without its own brand. In May last year, the town led 26 villages to jointly fund the establishment of Agen's Agricultural Products Sales Co., Ltd. "Regional common brands, adopt a new model of" Company+Cooperative+Family Farm+Production and Marketing Unite+Agricultural Product E -commerce Service+Science Science Demonstration Base ". Uniform technical guidance, standardize brand operations, broaden sales channels, and build a full -chain of "integrated production and sales" for small miscellaneous grains.

Chen Huajian, the person in charge of the Agricultural Products Sales Co., Ltd., Taizhou Dadian, said that one is brand construction, and the second is the widening of sales channels and later product sales packaging, including brand certification. Dian Agriculture really goes out, bigger and stronger.

Through brand blessings, "Dadian Family" will promote high -quality agricultural products to online sales platforms across the country, and product sales are green. At the same time, expand the scale of planting, advance into the field of deep processing, create a green planting demonstration park for small grains, and cultivate the characteristic industries of small grains of small grains of "Dadian people". Since the beginning of this year, the sales revenue of various types of agricultural products of "Dian Shang" has been about 8 million yuan, helping to increase the income of more than 160,000 yuan in 136 farmers around the surrounding farmers.

Reporter: Dai Xiangxiang Shenli

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