Ctrip in the second quarter report to turn a profit?Ctrip beyond market expectations, is the tourism market heating back?

In recent years, the tourism market has been affected by an objective environment such as the epidemic. However, when everyone is more pessimistic about the tourism market, Ctrip's financial report has been released. This financial report can be a rare bright color. Ctrip After achieving a profit, many people are asking Ctrip to surpass market expectations. Is the tourism market going back?

1. Ctrip's second quarter report turned to profit?

According to China News Network, on September 22, Ctrip Group announced the unaudited financial results as of the second quarter of June 30, 2022.

According to the financial report, in the second quarter of 2022, Ctrip Group's net operating income was 4 billion yuan, a year -on -year decrease of 32%and a decrease of 2%month -on -month, which was mainly affected by the domestic new crown epidemic. The net profit was 43 million yuan, and the net loss was 659 million yuan in the same period last year, a year -on -year loss.

Ctrip said that the highlights of the domestic market performance in this quarter, including the accelerated recovery of the local hotel market in the second half of the second quarter, has increased significantly in emerging businesses such as car rental and private groups. The high -speed growth of overseas business throughout the quarter and the increasing operating income contribution is the main reason why Ctrip's performance this quarter has exceeded expectations this quarter.

In terms of sub -business, in the second quarter of 2022, Ctrip's accommodation revenue was 1.4 billion yuan, a year -on -year decrease of 45%, and a 6%decrease from the previous month. Mainly due to the recovery of overseas market air ticket business; operating income of tourism and vacation business was 122 million yuan, a year -on -year decrease of 67%and a decrease of 2%month -on -month. 5%.

Ctrip said that due to the impact of the epidemic, a number of domestic businesses were relatively sluggish in April and May, and rebounded quickly in June.

Second, what should Ctrip over expectation?

We see that Ctrip achieves a profit of turning losses, which has attracted the attention of the entire market. What do we think of Ctrip's current performance, and what kind of inspiration of Ctrip's performance to the entire tourism industry?

首先，携程实现扭亏为盈，这是一件非常不容易的事情，大家都知道现在的旅游企业面对的压力是多么的巨大，在如此巨大压力的情况之下，对于任何一家公司来说， It will be a very difficult thing, and even many tourism companies are facing greater survival pressure. Therefore, Ctrip can kill the siege under such a situation, and achieve Ctrip. A company led on the tourism market is very difficult for the entire market.

Secondly, let's take a closer look at Ctrip's business development. Basically, the major business development of Ctrip has a good performance. The current entire market of Ctrip is a state of comprehensive development. A good progress, this progress represents Ctrip's transformation and promotion of the entire market in recent years. In particular, Ctrip's tourism marketing hub strategy has allowed Ctrip to achieve more favorable high conversion features. This high conversion helps Ctrip to achieve effective traffic for traffic. For example The development of its own business has continuously stimulated the service level of the membership of the membership of members, so that the entire Ctrip's business has formed a 1+1> 2 link state, which also makes Ctrip truly achieve a profit.

Third, from the perspective of the development of the entire tourism industry, the current pressure faced by the current tourism industry is still very large. The performance proves a possibility to the entire market. This is if the tourism company can really sink and try to improve the business development. On the entire market, there are always more methods than difficulty. There are more in the market. The possibility exists, and you must learn to find your own opportunity in adversity. This is what the companies in the entire tourism market need to do most. And from a long -term perspective, the long -term development of China's tourism industry is worth looking forward to. At present, it is a relatively poor development environment, but with the improvement of the environment, especially the bottom of the tourism industry, the future tourism enterprise will be The development is very worthy of our expectations, and Ctrip has undoubtedly achieved a starting advantage in the entire industrial chain.

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