Rizhao accelerates the construction of national cultural tourism consumption pilot cities

All media reporter Li Xiaomeng reported

Recently, the "Implementation Plan for Promoting the National Consumption Pilot Municipal Construction of Culture and Tourism Consumption" is officially issued. The "Plan" proposes that by the end The level, and planned the "roadmap" of the high -quality development of Rizhao Cultural Tourism with five key tasks.

Last year, the Ministry of Culture and Tourism, the National Development and Reform Commission, and the Ministry of Finance announced the list of the second batch of national culture and tourism consumption pilot cities. 55 cities across the country were selected, and Rizhao ranked among them. It was one of the three selected cities in Shandong Province.

According to relevant plans, selected for the pilot cities of the "Chinese Character Toger", it is necessary to actively cultivate and strengthen the new business model of cultural tourism consumption according to local conditions, reform and innovation, and characteristic development, and comprehensively improve the quality and level of cultural tourism consumption.

In recent years, Rizhao Cultural Tourism has continued to seek breakthroughs, explore innovation, continuously enrich the new connotation of cultural tourism, cultivate new cultural tourism formats, expand new consumption scenes, and increase cultural and tourism consumption.以去年开展的日照冬春文旅惠民消费活动为例，依托合作平台发放的50万元定向景区惠民消费券，据统计，活动曝光量超2000万人次，带动直接消费近300万元。

So, how to further stimulate new kinetic energy of cultural tourism consumption, fully exert the cultural tourism industry, and let more people feel the happiness experience of "there is a kind of life called sunshine"? The "Plan" gives a clear goal path: to promote the more optimized consumption environment of the cultural tourism, the supply of products and services is more abundant, the consumption structure is more reasonable, and the cultural and tourism consumption maintains a stable growth trend. By 2023, the total number of tourism receptions in the city reached more than 50 million, the total tourism revenue reached more than 40 billion yuan, and the value -added growth rate of the cultural industry reached 6%.

On this basis, the "Plan" also proposed five key tasks, which specifically planned the "task letters" and "roadmap" of the high -quality development of the cultural tourism industry.

Optimize policy guarantees and build a new environment for cultural tourism consumption policies. Further improve the consumer policy system of cultural tourism and the people, organize cultural and tourism consumption seasons, "San Tong" products to enter the community into Wanjia and other consumer activities, and issue cultural tourism consumer coupons at the same time; Encourage financial institutions to increase support for cultural tourism enterprises, especially small and micro enterprises, etc.

Optimize consumption supply and enrich new products of cultural tourism. Implement key project drivers, promote the construction of projects such as the ancient city of Junuo, Kaiyuan Senbo Resort, and promote more cultural tourism projects to be included in key project libraries at or above the provincial level; implement the requirements of "good product Shandong" construction, carry out the "quality sunshine" action. Continue to do a good job of "Shandong Hand -made · Optical Sunlight" related work to enhance the added value and brand influence of traditional products.

Optimize consumer formats and expand new space for cultural tourism consumption. Promote the innovative application of immersive and experiential consumption scenarios, encourage the close combination of major business districts and characteristic commercial streets with cultural, tourism, leisure and other close combinations to create a new type of consumer destination of cross -border integration; adhere to the concept of "city is tourism", and implement cities with high quality implementation cities Update, build a tourist and leisure city with a city scene and shared by the main and guests. Create a provincial -level tourism demonstration city, and promote Donggang District, Yixian, and Wulian County to strive to create a national tourism demonstration zone.

Optimize the consumption experience and improve the new infrastructure of upgrading cultural tourism consumption. Carry out the special promotion actions of smart tourism scenic spots, cultivate new types of smart cultural tourism consumption scenarios, promote offline consumption and online consumption integration, encourage the development of new cultural consumption scenarios such as cloud performing arts, cloud entertainment, cloud live broadcast and immersive experience tourism consumer scene ; Create a comprehensive smart text travel cloud platform and systematically upgrade the "one machine tour sunrise" platform.

Optimize the consumer environment and build a new order of cultural tourism consumption. Implement the "Red Black List" and "physical examination" unannounced visits evaluation system, explore the new model of credit consumption in the tourism industry, improve the quality of tourism services, promote the centralized rectification and service quality of the cultural tourism market, and further improve the quality of service. Strengthen normalized joint market supervision, improve market management level and comprehensive law enforcement capabilities.

In addition, the "Plan" will also be responsible for clearly to all districts, counties, various functional areas, and departments to promote the high -quality development of the Rizhao Cultural Tourism Industry with the responsibility system to promote promotion, promotion, and achieve results.

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