My enlisting story · Da Plata 丨 Zeng Hongli: Kaoda wine, "Three -year incense, five -year alcohol"

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo. On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors". Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

Deputy Director of Wuliangye Group (Share) Company's Office of Foreign Activities

Zeng Hongli

Grand Gravity, Five Son Dengke, Five Elements ... In the traditional culture of the Chinese nation, "Five" has been given a profound meaning, and the Chinese people's philosophical thinking and good wishes to the world have been entrusted by the Chinese people. This year is the fifth year of the Expo and the fifth year of Wuliangye and the Expo. It is very honored that my career in Wuliangye started to dock with the project of the Expo, which gave me the opportunity to participate and witness the story of Wuliangye and the Expo.

In May 2019, Wuliangye officially signed a strategic cooperation agreement with Germany SAP in Germany. In fact, Wuliangye and SAP originated from the first Expo. From the first understanding of the Expo, to the signing of Germany, to SAP to enter Wuliangye, we started with the Expo and advance together.

In the next few years, from the temporary platform display to the "core support enterprise" of the Expo and the "Diamond Member" of the Hongqiao International Economic Forum, the fate of Wuliangye and the Expo became deeper and deeper. Many unforgettable first.

The 3rd Expo held in November 2020 is a large -scale international comprehensive exhibition in the world in the context of the global epidemic. For the first time, Wuliangye cast a huge screen at the Central Plaza of the National Convention and Exhibition Center (Shanghai), and officially announces the identity of the "core support enterprise"; the first time will be started in the Ming Dynasty Pond Group in the early Ming Dynasty in 1368 to move to the cultural exchanges of the Expo The exhibition area; for the first time, the joint commemorative wine with the 3rd Expo with the 3rd Expo. The exhibitors, international friends, and professional audiences who came and went to the central square and the ancient cellar ponds of the exhibition hall lamented the long history of Chinese liquor. Many consumers were attracted by the "Expo Commemorative Wine" at the Expo Creation Museum, and they took a group photo or buying them home. The success of this year has contributed more stories of Wuliangye and the Expo.

In 2021, unlike more than 100 square meters of temporary booths in the humanities exchange display area in the previous year, Wuliangye used more than 20 days to make Yibin's 4,000 years of brewing history, more than 2,200 years of construction history, 654 years of the ancient cellar pool group, and the ancient cellar ponds in the early Ming Dynasty, and the ancient cellar ponds in the early Ming Dynasty, and the ancient cellar ponds in the early Ming Dynasty, and the ancient cellar ponds in the early Ming Dynasty. The five kinds of high -quality raw materials (sorghum, rice, glutinous rice, wheat, corn) and core products of the five kinds of wine and wine were brought to the Expo site, creating a long -term exhibition area of ​​360 square meters The experience center that integrates functions, and even has a VIP lounge, which can provide exclusive services to the guests participating in the Expo.

As a global international public product, the Expo has become an important window and bond of Wuliangye to show the charm of national brands, pass the "Chinese liquor" business card, and promote China's excellent traditional culture. The historical stories of Wuliangye, the signboard of the old Chinese name, and the brewing skills of the national intangible cultural heritage, build a humanities exchange and display platform with the Expo, enhance Chinese and foreign cultural exchanges and mutual learning, and promote the construction of a new pattern of humanities exchanges and cooperation.

In 2022, the fifth year of Wuliangye's exposure story is writing. The mascot of the Expo "Jinbao" is based on the national treasure panda, and Sichuan is the hometown of the panda, which makes us feel kind. Therefore, this year we specially launched the "Jinbao Five Blessing" blind box inspired by five kinds of food. I hope to bring good blessings to the guests participating in the exhibition. In addition, the fifth -year expo commemorative wine, the display of the humanities exchange display platform, which integrates the five -year expo story, is also preparing for preparations.

Three -year incense, five -year alcohol, ten years of aging, time of wine. As a Wuliangye person, I look forward to every five years in the future, and I look forward to the continuous deepening of the internationalization process of Wuliangye; as a Chinese people, I proudly see the story of Chinese excellent traditional culture and Chinese liquor. Essence

Zeng Hongli, the deputy director of the outdoor event of Wuliangye Group (shares) company's office, is responsible for following foreign -related activities, corporate publicity and other related work. She has connected with Wuliangye and the "core support enterprise" cooperation of the "core support enterprise" and Hongqiao International Economic Forum "Diamond Member" cooperation for 3 consecutive years.

Participate in the "My Entrance Story" solicitation:

No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life. Know the story tells us.

- END -