Is the "baby water" 1 ~ 2 times the IQ tax?

Author ｜ Luo Chaohui

Edit | November

Recently, the Shanghai Consumer Protection Commission purchased three water marked "suitable for infants and young children", namely Nongfu Spring, Evergrande Ice Spring, and Arctic Spring, and compared the composition content of infants and young children with the same brand. It was found that the composition content of the two was not significantly different. The consumer laboratory learned that there are no few merchants who launched "baby water". Compared with pure water, infant water is labeled "suitable for infants and young children", and the price is higher. Some experts said that "baby water" is just a hype.

"Baby Water" is popular

In the "Baby Water" brand, Nongfu Spring has the highest sales. According to the introduction of the details page of Taobao products, this "baby water" is characterized by "taking water from Changbai Mountain spring water", "low sodium light mineralization" and "commercial aseptic". The maximum monthly sales of Taobao platforms are less than 50,000, and the maximum sales of Pinduoduo platform are 36,000.

In May this year, Nongfu Spring Baby Water and Disney co -branded, cute newly available, also attracted many Disney enthusiasts to buy. According to consumers in the comment area, Disney packaging is randomly mixed with ordinary packaging during the sale, and "joint models look good" and other well -received, increasing the sales of "baby water".

The consumer laboratory found that most of the infant water was sold according to a bottle of 1L. At present, most of the official flagship stores on Taobao are put on the shelves in the box. In terms of a few brands with more than a thousand sales, the price of "baby water" is very small, but compared with pure water, the price does exceed 1 to 2 times.

Nongfu Spring's box of 12 bottles of "baby water", the original price is 148 yuan, the conversion is 12.3 yuan/L; Evergrande Bingquan's box of "baby water" is 6 bottles, two boxes are bundled and sold for the original price of 144 yuan. The conversion is 12 yuan /L; Australia imported a box of 12 bottles of "baby water", the original price was 139 yuan, and the conversion was 11.58 yuan/L.

Nongfu Shanquan's official flagship store on Pinduoduo platform is slightly lower in the "baby water". The current activity price is 93 yuan, and the conversion is 7.75 yuan/L. Pinduoduo Nongfu Spring's official store's pure water activity price is 5L*4 barrels and 36.9 yuan, and the conversion is 1.845 yuan/L. Even if there are more favorable prices on the Pinduoduo platform, there is still a significant price difference on "baby water" and "pure water".

"Baby Water" in the eyes of consumers

The "Baby Water" product of the Taobao platform's Nongfu Spring "Baby Water" has been well received by Baoma. A consumer with an ID "Danner0125" said that "I heard that the baby's drinking water and minerals should not be too high", so I bought this "baby water" for children at home, and added "the taste of water is a bit sweet."

The consumer laboratory found through the comment area of ​​e -commerce platforms such as Taobao and Pinduoduo found that most of the crowds who purchase "baby water" are Baoma. In addition to their parents, there are also curious adults to buy more expensive than "pure water" 1 ~ 1 ~ Two times the "baby water".

A Ms. Lu from Chongqing bought a "baby water" trial and joked that "it must be my problem that it must be the difference." She said that the "baby water" packaging is cute, and the steps are used to make cold tea. In addition, it seems that it is not much different from pure water.

"Is baby water tax on IQ?" There are also ordinary consumers questioning "baby water" on the market, but at that time, there was a lack of professional judgment. There were many believers that "baby water" was "soft water" in that question. Consumers who are expensive and expensive "speak for" baby water ".

In addition, Tmall Supermarket and Nongfu Spring's official flagship store "infant water" has individual consumers who reflect the problem of water quality. One of the consumers said that "baby water" was cooked with water rust and had been fed for two bottles. To buy "baby water" for children, the starting point is to believe that the "baby water" claims more healthy and paid, not to mention how the ingredients are different from pure water. Once the water is wrong, it may be related to baby health.

Is there a scientific basis for "baby water"?

According to the details page of Nongfu Spring's "Baby Water", foreign regulations and professional institutions have clear standard specifications in the drinking water of infants and young children: infants and young children need mineral elements, but the content should not be too high, and there is no commercial business. Bacteria requirements.

Among them, Nongfu Spring mentioned the sodium content and TDS content, and their "baby water" product sodium content ≤20mg/L, TDS content ≤ 100mg/L, which is strictly in line with the standard of drinking water for infants and young children.

Picture from Nongfu Spring "Baby Water" product details page

According to the survey results of the Shanghai Consumer Protection Commission, it can be found that the sodium elements in the pure water of Nongfu Spring Spring ≥0.8, while the sodium content in Nongfu Spring's "baby water" is only one larger. There is no difference in sodium content of "baby water" in Evergrande Bingquan and pure water. The content range of pure water TDS is 92-162. From the perspective of an ordinary person, the variables in this interval are difficult to judge.

Some experts pointed out that the difference in the content of these minerals is only the area of ​​the product, the difference in water quality, and the national standard does not include the category such as "maternal infant water" or "baby water". In this regard, the consumer laboratory observed that the name of Nongfu Shanquan did not appear "baby water", but "drinking natural water". Evergrande Bingquan and 27000 brands are "drinking natural mineral water", and they just add the words "(suitable for infants)" on the packaging.

In the introduction of several "baby water" products, it contains information similar to "soaked milk powder with baby water".In this regard, there is no essential difference between the so -called baby water and ordinary drinking water. When consumers brew milk powder to the baby, whether they use barrel water, bottled water or install drinking water filters,The key is to boil the water.For the topic of "infant water value is not worth buying", many parents who bought "baby water" said, "As a parent, it is understandable to buy more secure water for children."There are also other views that "although money is spent on where consumer freedom, it should also have the right to know the quality of the goods."

"Baby Water" does not seem to be a baby's just need.Is the tiny gap between "baby water" and pure water worth paying for the price of 1 to 2 times more expensive?Is it 100 % healthy to buy "baby water" home?Related issues are worthy of the attention of relevant regulatory authorities and consumers.

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