Guangdong Nongke and Alibaba moved the "Pineapple Sea" and "Dragon Fruit Sea" into a digital production area

"Full, I am at the southernmost tip of the mainland of the motherland. Behind me is the selection of the fruits. The peasant uncle took the fruit and sent it to the warehouse as soon as possible. "". On September 22, Guangdong Nongke Group and Alibaba were built in the origin of Zhanjiang Xuwen, which are well -known in the country, and welcomed the first live broadcast of the first harvest festival.

Xu Wen's production of pineapple is known as "the sea of ​​pineapple" because of the output of pineapple. Since the completion of the origin of the origin in the first half of the year, the pineapple issued by the pineapple has exceeded 90,000 orders, and the fresh cut pineapple of Hema and RT -Mart is over 1.5 million kg. At the same time, the output accounts for 20%of the country in Zhanjiang. The harvest season will meet with consumers throughout the country.

Xu Wen's post -90s new peasant Wei Shiqi is on Taobao live broadcast to see everyone's feedback on pineapple and dragon fruit. In the past few years, he felt that it was not easy for him to start a business. "The production, supply, and sales of the three aspects must be learned. Now there is a place of production, which has greatly solved the supply chain and sales problems. I only need to focus on production, which is equivalent to 66%of the difficulty of entrepreneurship," he said.

(Picture: The anchor recommended Xu Wen pineapple in the place where Alibaba Xuwen's origin warehouse)

After the 90s, the "Pineapple Little Prince" turned waste into 1.5 million kg of fresh cut pineapple towards the country

"Pineapple planted by a base is divided into size. In the past, small fruits were often thrown away as losses. In fact, the little pineapple taste is not bad." Wei Shiqi said, "Pineapple has to grow for nearly 2 years in one season. It is a pity to throw away. Later, I found that there was a kind of Thai pineapple on the market that sold well, so I started researching. "

Xu Wen's life has pineapple genes. Wei Shiqi is a native of Yu Gonglou Village, Qujie Town, Xuwen County. 100 years ago, Xu Wenji's overseas Chinese Ni Guoliang introduced pineapple varieties from Nanyang to return to China. Born in 1993, he talked about pineapple and his head was Tao, and he was an agricultural expert.

After graduating from college, Wei Shiqi was engaged in e -commerce entrepreneurs in Guangzhou, and later returned to the hometown to help the folks solve the problem of slow -selling pineapple. "Fresh cut pineapple" is exactly the opportunity he found in this process. In the past, there may be thousands of catty fruits per acre, and now he has begun to buy small fruits to make "fresh cut pineapple". Because he is not very old, the folks kindly call him "Pineapple Little Prince".

"The most lack of good products in the countryside today is not good products, but the supply chain capacity and sales channels." Wei Shiqi began to talk about his "pineapple sutra". solve these problems."

(Picture: Xu Wen's new farmer, "Pineapple Little Prince" Wei Shiqi)

Thanks to the infrastructure construction of Xuwen Alibaba's origin warehouse, Wei Shiqi's pineapple has received a lot of costs in the broad market, and the cost has also dropped a lot. With the cold storage of the origin of the origin, the preservation time is longer.

When the "fresh cut pineapple" was pushed to the market, Wei Shiqi sold 1.5 million kg by connecting Alibaba's Hema and RT -Mart and other channels to further obtain market recognition. The villagers could also increase their income by nearly 2,000 yuan per mu.

For 4 years returning to his hometown, Wei Shiqiang Pineapple has sold 3.3 million kg. This year, "Pineapple Little Prince" is also developing new products such as pineapple slices and pineapple pre -production with Hema. I hope that pineapple can be supplied throughout the year through deep processing, adding a force to the folks to increase their income.

Dragon fruit harvested 12 times a year to make high yields change and harvest

Recently, the new guests of Alibaba Xuwen's origin warehouse also have dragon fruit.

"Many people don't know that the dragon fruit can be harvested for 6-7 seasons a year. We are now replenishing lighting technology to allow dragon fruit to bloom in autumn and winter. Now we can harvest more than 12 seasons every year." The general manager Huang Sheng introduced.

Near the Zhanjiang Agricultural Modern Industrial Park "Chen Xiaojun Studio", nearly a thousand acres of fire dragon fruit sea was bathing in the lights, which looked particularly bright.

(Picture: The sea of ​​fire at night is bright)

"Chen Xiaojun is a national model worker in our farm. Under his leadership, the farm has continued to innovate technology, and the dragon fruit is high every year." Unstable, sometimes the yield is reduced, so we have been seeking breakthroughs. "

The new channel appeared in 2021. At that time, Guangdong Nongke started cooperation with Alibaba's digital villages. Zhanjiang's rich fruits were connected to Alibaba's platforms such as Hema, Darunfa, and Taotai.

"In the past, fruit companies generally gave the price low. Now the price of receiving vegetables through Xuwen's origin warehouse can be a lot higher, and the long -term procurement agreement makes us feel more." Huang Sheng introduced.

(Figure: Zhanjiang Fire Dragon Fruit gets a bumper harvest)

"The farm temporary workers earn 120 yuan per day, and they can also choose to pay the salary of pieces. Each pound can be given 1 grown. The labor can earn 200 yuan a day." There are more opportunities for zero workers, relying on these income in the countryside to support yourself. "

Digital production area warehouses to pass the full link of supply and marketing for "red earth gold pineapple" high -quality and high -quality price

In Xuwen's origin warehouse, pineapple is being distributed and automated by digital, appearance, sugar, sugar, water, black heart and other standards through digital distribution lines.

(Figure: The digital division lines in Alibaba Xuwen's origin warehouse are sorting pineapple)

These pineapple is the most important "red earth pineapple" that locals values, and now it has become a regional public brand created by Guangdong Farmers. "On the sales side, we have insight through the Ali platform market to provide the guidance of the industrial structure, brand, merchants, and consumer groups for 'red earth gold pineapple'. At the place of production, we jointly formulate brand standards and drive the development of Xuwen's pineapple industry through brand building." The manager of the South China Regional Manager of Alibaba Digital Rural Division introduced.

Most of the red earth gold pineapple is planted by more than 500 large farms with a scale of more than 500 households. It is sold by the Farmers Reclamation Group. The price of the medium and late period is higher than the market price of more than 10%, which effectively increases farmers' income.

The most important part of the cooperation in Guangdong Knotsuki and Ali is the digital supply chain based on the production area. This is the first modern agricultural product logistics trade complex that integrates pineapple transactions and services, including big data centers, smart production warehouses, cold chains and other sectors. Essence

(Figure: Alibaba Xuwen's origin warehouse overlooking the picture)

When the deputy dean of the Digital Rural Research Institute of South China Agricultural University, Yi Famin, in the warehouse of the birthplace, believes: "In the context of rural rejuvenation, Alibaba cuts in from the shortcomings of the agricultural industry chain. Full -chain, carry out various exhibiting digital innovation explorations, promote digitalization from the "table" from the consumer end to the "land" of the origin, and create value appreciation for the entire industrial chain of the agricultural industry. "

In July of this year, Alibaba released the "Hot Land Program 2022", which should work together to deeply cultivate digital rural construction in 50 counties across the country. Zhang Yong, chairman and CEO of Alibaba Group's board of directors, said that he will use the temperature of digital technology to bring real help to the countryside.

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