The top of the global hotel interior design list, Zhengzhong's design CCD east of Yixi tells Chinese stories
Author:China Economic Network Time:2022.09.22
Recently, the design brand firm owned by Shenzhen Zhengzhong Design Co., Ltd. CHNG Chung Design (HK) LTD. (referred to as CCD) reached the top of the global interior design "TOP 10 HOSPITALITY" (hotel category). , Establish a benchmark for the industry for the industry. It is worth mentioning that the CCD is the first Chinese design agency in the 45th year of the list, which refreshed the global ranking of Chinese design companies in the world.
CCD East Yi West Contest to reshape the interior design language
This is not the first time that CCD has joined the list, and CCD has won the third place ten years ago. From the third place to the first place, CCD spent ten years.
The CCD has been positioned in the international position since its establishment, and hundreds of project works have won many international honors. In the early days, Chinese design agencies have never entered the qualified consultant list of international wine management companies. Now CCD has served many international high -end hotel brands such as Mandarin Oriental, Licheng, Ritz Calton, and Waldorf, and participated in some international brands Design standards are set. Zheng Zhong, founder and chairman of CCD, said, "CCD gathers a Chinese core team. They have professional accumulation, international vision, but also Chinese cultural genes, which forms our core competitiveness."
CCD partners team
In recent years, with the reform and service quality of the Chinese hotel industry, hotel operations have shifted from real estate orientation to customer orientation. Competition.
CCD uses international advanced design and management concepts in combination with the characteristics of the local market. It is one of the cases of Shenzhen Dameishajing Intercontinental Administrative Club. In design, the CCD hopes to create a new experience of "micro -vacation" and "one hour to Bali" for consumers in the post -epidemic era. Therefore, CCD did not change the building too much, but in the existing landform, to enrich the space through the shape of the building block, adding the water promenade, front yard water view, hollow courtyard, inner courtyard, no border swimming pool, glass box, etc. Let hotels a humanistic field that returns to nature.
In this project, the design concept of "Dongyi and West" is fully reflected. The east -west contest is a summary of the CCD design concept. It refers to the expression deeply rooted in oriental culture, and is good at expressing the use of Western methods. Local culture fusion. Under the continuous polishing and application of CCD, the aesthetics of the East gradually emerged on the international stage. The CCD was also recognized internationally for its creative style and forward -looking design concepts, and occupied the leading position of the industry through mature commercial operations. "TOP 10 HOSPITALITY" is one of the examples.
Full link service leads the industry, CCD uses scientific and technological innovation and deepen the Chenghe River
For the hotel industry, the copy can be designed for rapid expansion, but it has also left thousands of hidden concerns, which has led to a variety of demand and personalized expression.
The perfect presentation of the design effect requires the seamless cooperation of each design node, and the construction process is also important. CCD, which has been deeply cultivated in the interior design industry for ten years, proposed full -link services to provide preliminary consultants, architectural design, interior design, to the fields of electromechanical, lighting, logo, soft furnishings, art and other fields. The entire industrial chain service of physical and high -end residential formats is intended to coordinate and unified design different links to reduce the construction cost of hotels.
Taking Shenzhen Zhongzhou Marriott Hotel as an example, CCD defines it as the "Art Museum" hotel. This must be unified preset It has strict requirements on construction. Under the EPC (engineering general contracting model) model, the design team and the construction team belong to the CCD. The two can communicate the progress and design concepts at any time. The final delivery results completely restore the initial idea of the CCD for the original idea of Shenzhen Zhongzhou Marriott Hotel. In order to ensure the quality of the project, CCD applied 3 provincial -level construction laws and 11 patent technologies on this case. The final effect was not only highly praised by the owner, but also the project of the project (two -star) China Green Building Decoration Demonstration Project (two -star) , Obtained the "Leed Platinum Label Certificate".
On the basis of serving customers, CCD is also thinking about how to improve the efficiency of the indoor industry, and for this reason, it has created "Rhilist Technology". "Rhilist Technology" is a technology brand of CCD. It uses digital technology reform design industries to build an intelligent design management concept.
Mr. Zheng Zhong, founder and chairman of CCD
"There is a pain point in the traditional interior design industry to digitize design management to achieve value -added and efficient value. CCD's sub -brand Rhilist Technology develops the online material design platform IdeaFusion for this reason, hoping to help design units, real estate developers, suppliers, and construction units Solve this pain point, "Zheng Zhong said. Using this platform, the project process can be advanced online in real time. Scanning the code in the material room can generate the material book with one click, saving more than 50%of the selection time. At the same time Error rate of business information and material information. Through the integration with the technology platform, CCD has promoted the industry to develop in high -efficiency design and low -carbon sustainability. Deep cultivation of space aesthetics, use design language service quality life
I have accumulated profound advantages in the field of hotel interior design. CCD has also opened up broader areas such as commercial buildings and urban public spaces. At present, the brand UCD Jucheng design of the design of the corporate headquarters building has been incubated. Sexual customers provide FED fish eye design with leading internationally innovative design, brand WOWU in the global luxury property soft and artistic decoration, and the CCD LAB design research room for the upgrade of the hotel industry brand. China Merchants Bank, Alibaba Cloud, Douyin, Nuo Lan and other customers. With the high -quality advancement of the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, CCD also hopes to contribute to the construction of this world -class urban agglomeration. As the core city of the Guangdong -Hong Kong -Macao Greater Bay Area, Shenzhen, the image and spatial taste of the city are essential for the construction of the Greater Bay Area. The deep understanding of the CCD's deep understanding and the international perspective of Lingnan culture can better help Shenzhen create a cultural business card. Just as the CCD -led Shenzhen Futian Shopping Park, CCD reconstructs it with a new design, so that its image, aesthetics, greening, etc. have reached a world -class level, adding a wonderful pen to the government's international image of Shenzhen. For Fenci, CCD will continue to use Oriental design language to better understand Shenzhen and the Greater Bay Area.
For the future vision of CCD, Zheng Zhong hopes to use design to allow more people to have a high -quality space experience. "In the future, CCD will create an artistic empowerment and technology -driven Chinese elite platform to meet the increasing people's growth with creative power with creativity. Good life needs, firm cultural self -confidence, and telling Chinese stories with design works. "
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