On September 21, Jingdong Agricultural Specialty Shopping Festival -Texas theme connection live broadcast activities were successfully held. Xia Lianhong, secretary of the party group and director of the Texas Commerce Bureau, as the chief recommendation officer and Liu Binli, deputy director of the Shandong Provincial Government in Beijing, jointly launched the Texas Agricultural Special Product.

The Lianmai theme online live broadcast event was jointly organized by the Shandong Provincial Office of Beijing and Jingdong Group, and six cities and counties including Texas, Shanghe, and Dong'e participated. The purpose of the event is to enhance the sales of agricultural special products in Shandong Province, promote fresh food and local specialty e -commerce, and help the construction of high -quality agricultural product brands and special scenic spots. Texas, as the first agricultural special product promotion area in this live broadcast venue, displayed five products including Texas Chicken Chicken and Baojian Donkey Meat. The popularity of the live broadcast room increased from 30,000 to 130,000.

During the event, Cui Yan, general manager of Texas Cook Chicken Group Co., Ltd., and Mr. Li Yiwei, e -commerce manager of Shandong Zaoliang Biotechnology Co., Ltd., shared the brand story and displaying the production process as a representative of the new peasant. Starting at the boom in the live broadcast room.

The development of this event helps to activate the development potential of e -commerce in Texas, stimulate the enthusiasm for consumption of the masses, and create a strong atmosphere for the development of the new model of e -commerce formats. In the next step, the Texas Commerce Bureau will continue to seize live e -commerce dividends, promote the transformation of enterprises to "touch the net", enhance brand influence, and promote the development of e -commerce development in Texas.