How can traditional foreign trade companies deal with online transformation problems under the digital upgrade of trade chain?

Economic Observation Network reporter Wang Qing's traditional trading chain of "factory → exporters → importer → retailers → consumer" was in the past. The digital trade path of retailers/consumers (B2C).

"Internet companies must focus on increasing their perception of overseas markets and overseas marketing, but the online transformation of traditional foreign trade B2B companies is more difficult, because they need to cope with the two markets of online and offline with completely different laws. Reconstruct a set of digital concepts, operation models, talent organizations and other systems. "Wang Jian, professor of the University of Foreign Economic and Trade and director of the International Business Research Center, expressed the theme exchange activity of" Digital Trade as the Toughness of the Engine Foreign Trade "on September 22 How to treat the relationship between the two markets as a whole is the key to traditional foreign trade transformation.

With the change of digital technology, "online" has developed into an option for transformation of foreign trade B2B enterprises. At the same time, the epidemic has caused the affected by offline exhibitions and blocked overseas orders, which has made "business accessing the Internet" a must -have.

"Three years of the epidemic has changed the traditional thinking of doing foreign trade in the past decade, and also made me realize the necessity of online transformation." Rita has done foreign trade business for more than ten years in Yiwu, and has always traded offline transactions until it has been traded offline until it has been traded offline until it has been traded offline until it has been traded offline until it has been traded offline until it has been traded offline. The demand during the epidemic made her suddenly aware of the meaning of the Internet.

During the epidemic, because an old customer in foreign countries urgently needed a batch of warm guns, at that time, the domestic supply was tight, and Rita used almost all the relationship around him and ran through the production lines of the surrounding factories. Turn on the Internet to find the right manufacturer on the Internet.

After experiencing sample mailing, manufacturer's qualification verification, product qualification certificate, product quality inspection, etc., Rita was able to complete the delivery of this goods, and it also made her "foreigner". And doing business like investment cannot put the eggs in a basket. You must walk online and offline to walk to better fight the risk. "

According to the "Digital Platform helps SMEs to participate in the global supply chain competition" released by the China International Economic Exchange Center, in recent years, the rapid development of the global cross -border B2B model has become the main body of cross -border e -commerce. It is estimated that by 2025, there will Nearly 80 % of the B2B transactions turned to online.

As one of the important forms of trade digitalization, cross -border e -commerce, based on digital technology and global platforms, can integrate manufacturers and service providers on the ecological chain, use information technology to reduce the cost of transnational transactions, accurately connect the international market, and rely on the international market. The characteristics of its transaction liberalization and facilitation have become one of the important factors for the growth of China's continuous toughness of foreign trade under the epidemic.

However, digital trade not only moves traditional trade to online, but also includes trade -related publicity, transactions, settlement and other links. It is an overall transformation that integrates data, digital technology, and digital products.

For small and medium -sized foreign trade enterprises, the digital transformation technology service system is not sound, the shortage of digital operating talents, the insufficient investment and construction level of the digital ecosystem have become obstacles to its globalization road, raising its competitive costs.

In this regard, Wang Jian believes that the essence of the digital economy is the platform economy, and the digital service providers in the platform can realize the intensive distribution of service resources, and to integrate management of "business flow, logistics, capital flow, and information flow". As a result, cross -border trade is connected in series, and continuously optimize and improve the full -process business operation model of various links, and improve the overall efficiency.

"The key is to find your own positioning. Based on the characteristics and differences of cross -border e -commerce, platform e -commerce, and foreign trade B2B enterprises that are engaged in, we must understand the pain points and market pain points, technological development and market laws that are more accurately understanding. On the basis, adjust the business ideas and achieve steady development. "Wang Jian said.

Qi Yaping, general manager of PingPong product, said that through observations of foreign trade companies, they found that during the offline and digitalization of capital flow, problems have difficulty in opening account opening, high costs, complicated operation processes and withdrawal procedures, and due to the wind, the wind Insufficient control and weak fund management capabilities, etc., are likely to cause capital loss. For example, before that, due to the complexity of cross -border transaction scenarios, small and medium -sized foreign trade enterprises were passively "stepped on the pit".

Based on the pain points of these actual businesses, PingPong's demand for the security receivable of B2B enterprises from foreign trade B2B enterprises has provided a set of global collection and payment solutions that collect, pay and exchange. The purpose of the query function is to allow users to view the progress of the capital in real time and reduce the possibility of capital loss due to unknown funding.

At the level of policy and supervision innovation in the future, Wang Jian suggested that you can start from four aspects: first, to encourage product and brand innovation; the other is to encourage new formats and new models to innovate; the third is to break through the aspects of market entities, market objects, and regulatory processes. Reasonable regulatory constraints; fourth, the implementation of the pilot construction of digital trade channel construction, can start with regional pilot digital trade channel construction, comprehensively strengthen horizontal cooperation and ecological cooperation among international partners, and promote the establishment of a better global digital trade business environment.

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