Jilin Rice, Ginseng, Matsutake Heat Search Guangdong and Beijing Buy nearly 30 % of Jilin Agricultural Products

On the eve of the 2022 Feng Harvest Festival, JD.com released the "2018-2022 Landmark Agricultural Products upward trend report" (hereinafter referred to as the "Report"). Market distribution and consumer portrait.

The "Report" shows that in the past 5 years, the turnover of Jilin agricultural products sold online has increased year after year. The average annual increase of fresh agricultural products has increased by 22%, and the average annual increase of traditional nourishing agricultural products has increased by 32%. In the first half of 2022, the turnover of Jilin agricultural products exceeded 6.8 times in the first half of 2018.

Which of Jilin's landmark agricultural products has become a hot search product for netizens?

China Jilin.com noticed that consumers' search for agricultural products of Jilin in 2022, Jilin rice, ginseng, and matsutake became hot search words.

From the perspective of growth trends, the average annual increase in the turnover of Ganoderma/spore powder in the past five years is 338%, which is the highest sales growth category.

The "Report" shows that after a moderate processing of processing agricultural products, it can not only achieve consumption breaks and obtain more consumers; at the same time, it can also extend the sales cycle of agricultural products and increase the sales profit of agricultural products. The average annual transaction volume of honey and honey -dried fruits has increased, of which the average annual increase of honey in the past 5 years has increased by 534%. The average annual growth of dried fruit, noodles, convenient foods, and miscellaneous grains has reached 355%and 237%, respectively. , 125%, 115%.

Jilin Agricultural Products, where do buyers favor?

The "Report" pointed out that among the provinces across the country, Guangdong and Beijing's purchase of Jilin agricultural products accounted for the highest proportion. Among them, the proportion of transaction turnover of Jilin agricultural products in Guangdong increased from 10%in the first half of 2018 to 16 in the first half of 2022 %, The proportion of transactions in Beijing's purchase of agricultural products in Jilin increased from 8%in the first half of 2018 to 13%in the first half of 2022.

From the perspective of age distribution, the main group of agricultural products purchased by Jilin is 26-35 years old and 36-45 years old, with a turnover of 32%and 37%; the turnover of 46-55 years old has increased significantly. In the first half of the year, 4%increased to 18%in the first half of 2022.

From the perspective of consumption growth, consumers 46-55-year-old consumers have increased the highest transaction turnover in Jilin agricultural products. Consumers 46-55-year-old consumers purchased Jilin agricultural products in the first half of 2022 exceeded 29.2 times the same period in 2018.

Source: China Jilin.com

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