"Hermes in the fruit world" collapsed, why do Chinese people always cut leeks by foreign premium products?

Sunshine Rose is a kind of grape varieties native to Japan. In recent years, it has quickly become popular with high sweetness and unique rose fragrance. It was once known as the "Hermes in the fruit industry". A gift box could sell tens of thousands of high prices during the peak period. Now its unit price has fallen below 10 yuan, "flying into the home of ordinary people."

Behind the price gap between one high and one low, the domestic sunlight roses have gradually replaced the valuable imported products as the main market.

In recent years, the "gold -suckling flow" that has raised the domestic fruit market in recent years. Whether it is Matshan King durian, cherry or today's light snow strawberry, and sunny roses, it is all imported varieties. Why can foreign premium products always be favored by Chinese people, when can we usher in the "top flow" of our own fruits?

1. Why do foreign fruits dominate the Chinese taste buds?

"China Food News" shows that the area and output of fruit trees in my country have been the first years in the world, but most of the high -quality varieties come from abroad. The reason is that the long R & D time and high R & D costs are the first. Taking Sunshine Rose as an example, it took 18 years to move from the test field to the market. The R & D Fang ’s Japanese agricultural food industry technology comprehensive research institution has accumulated a total of inputs.

Although the purchasing power of my country's market cannot be underestimated, it is undeniable that most Chinese people have become more than one or two years. Therefore, for the icing on the icing on the boutique fruits, whether it is the national level planning support or the spontaneous scientific research behavior of the enterprise, it will naturally start late, and it is difficult to come up with the actual results in a short time.

In fact, it is not only a fine fruit. Most Chinese companies have shortcomings in the icing on the icing on the cake of luxury goods and high -end maintenance. Whether it was the 165,000 Hermes bicycles, SK-II, the skin care products of the noble women, or the "Paiweiluo Pro" young technology that has quietly emerged in the past two years, it is mainly imported.

2. Domestic alternative to independent research and development

In 2016, Sunshine Rose Fruits entered the country. Due to the last period of the protection of overseas applications, the R & D institution has no right to restrict its commercial operation. It is benefited from this that Sunshine Rose is cultivated in a large scale in my country. Until now, domestic alternatives have been completed, so that ordinary people can also enjoy cheap boutique grapes.

However, this relatively weak copyright awareness has also weakened the enthusiasm of the company's scientific research to a certain extent. After all, the results of "drawing on" others can benefit greatly, and enterprises with economic benefits are naturally bypassed the detours of "high investment and independent research and development".

Of course, in recent years, a number of successful cases have emerged in independent research and development of fruits. Grape varieties such as "Shenhua", which lasted for 9 years, have formed a significant influence in the local area. In addition to fruits, high -end maintenance has continued to make efforts in China. The Chinese Academy of Sciences, Sichuan University School of Medicine, and other institutions have included Perlot PRO technology into the scope of research.

With reference to the information compiled by the Fudan Popular Science Team "Time School", this type of technology has stood out from Harvard Labs as early as 2013 to target mitochondria and optimize its quantity and quality. As a cell energy factory, mitochondria dominate more than 95%of energy supply. Therefore, such technology is also considered to have the potential to maintain the level of energy and suppression. In 2017, it was included in the national budget that was deeply aging in Japan. The century -old Japanese enterprise, Miki -Hye Co., Ltd. also launched the results of the same name, which has been radiated to our country through JD International and other.

In the experiments disclosed at the end of December 2021, the researchers discovered that the 45-60 years old participants were discovered by the at the end of December 2021. Significant turn. If the market -oriented process can be further completed, it may change the passive situation led by the imported market.

3. Domestic high -end markets are very promising

According to data from the National Bureau of Statistics, in 2000, my country's per capita disposable income was more than 5,000 yuan, and this number has increased to 35,128 yuan by 2021. Under the huge growth rate, the purchasing power of Chinese people and the willingness to pay for non-essential payment for "icing on the cake" boutique sunshine roses and high-end maintenance SK-II are greatly enhanced.

According to the statistics of iResearch, only the "Pai Victoria Pro" technology products have formed a market size of 5.106 billion in just 3 years after entering the Chinese market. It can be seen that the development potential of domestic high -end markets cannot be underestimated, and there are still many icing on the icing on the cake.

Shandong Commercial Daily · Sudao News Network Editor Zhang Lei Xue Xun Wang Zhizheng

- END -