Li Fan: Bring Xinjiang ice cream tea "out of the circle"

Pomegranate/Xinjiang Daily reporter Toya

Xinjiang traditional ice cream made with only three raw materials of milk, eggs, and sugar, have you ever eaten it?

In 2020, Li Fan, the chairman of Xinjiang is worth the Cultural Tourism Industry Co., Ltd. to lead the team to create a "Xilin Girl" ice cream tea series brand, use the traditional Xinjiang traditional ice cream production method and innovate the research and development series of products. The increase in franchise stores to 13. These stores are not only distributed in Urumqi, Shajie, Karamay and other places, but also have been opened to other domestic cities such as Shanghai, Chengdu, Qingdao, Yantai.

"Silin Girl" ice cream tea series products.

"I originally engaged in Xinjiang agricultural special products and e -commerce sales, but the profits of Xinjiang simply transporting agricultural special products are very low. How to increase the added value of agricultural products is a question that my partners have always thought about." Li Fan said Essence

In 2019, Li Fanhe team went to Shenzhen, Shanghai and other places to inspect the tea market, and at the same time surveyed the land origin and supply chain integration of local ingredients in Xinjiang. "Xinjiang has high -quality milk sources, fresh fruits, Yili and Tacheng and other places with long -term ice cream culture, unique traditional tea drinks and fermented yogurt production technology in North and South Xinjiang. These pure natural Xinjiang cuisine and traditional craftsmanship are all It should be excavated, inherited, innovated, and carried forward. "Li Fan said.

After determining the company's development direction, Li Fan and the team began brand design and product research and development. "We hope to make these ground -growing old flavors be presented with new consumption methods that young people like." Said the company's general manager Cheng Jiayi, "The" Sailin Girl "brand is sweet, sweet, sweet, sweet, sweet, sweet, sweet, Beautiful Xinjiang taste. "

Different from ordinary food manufacturers, the company cooperates with manufacturers in the way of foundry. In the co -construction and development of production enterprises and supply chain enterprises, the company will formulate special production standards for different products, and continuously optimize and adjust equipment and processes according to the feedback of customers.

On June 14, the reporter saw in OL Starway Commercial Complex in Olinqi City in Urumqi. In the small "Xilin Girl" Xinjiang Yogurt Tea Store, 3 employees are skilled in the customer to install cups of Ili for customers. Handmade ice cream and ice cream yogurt tea and other explosive items. In the product directory, nearly 30 types of fresh milk tea, special drink, and fermented yogurt series. Customers can also choose sweetness and acidity items ranging from 30%to 100%.

"In order to make ice cream tea with the most traditional craftsmanship in Xinjiang, all our products do not use flavors, pigments, and additives. Consumers can find the source of product raw materials through scanning QR code traceability." Li Fan said.

In order to ensure the quality of the product, the required raw materials are mainly Xinjiang's local ingredients. The milk comes from the Yili River Valley. Tea is special tea such as lilac tea, black flower tea, and seasonal fruits such as strawberries, raspberries, sea buckthorn Essence

"Since the" Xilin Girl "franchise store in Golden Lion Plaza, Laoshan District, Qingdao City, since its opening in October last year, the repurchase rate of customers has gradually increased. Now daily sales have reached 10,000 yuan, and holidays can reach 15,000 yuan." Fan said, "At present, the number of direct -operated stores and franchise stores opened by localities in control is mainly to understand the degree of acceptance of products in different provinces and cities and different cities. Continuously upgrade and formulate sales plans for different regions. "

Because the chain franchise store and direct store are two different operating management systems, Li Fanhe's team has increased its attraction to outstanding domestic chain operating talents this year. At the same time, the company has accelerated the upgrading of digital operation management and supply chain management systems. And conduct training for all store employees.

"For the company, Xinjiang's raw materials are irreplaceable. We will cultivate the Xinjiang market, with users as the core, constantly polish core products, and promote Xinjiang's characteristic ice cream tea to the country." Li Fan said.

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