In 2022, the Fortune 500 Asian brand released the cover of the intelligent media technology brand cover news for six consecutive years

On September 22, the "Asian Brand Conference" hosted by the World Brand Lab was held in Shanghai, and at the meeting, the 2022 "Asian Brand 500" rankings were released. Cover News-Huaxi Metropolis Daily has been on the list for six consecutive years, ranking 399th, and at the same time, CCTV and People's Daily are also on the list.

List interpretation

The main push dual brand shows the brand's high growth

This is also the cover news-Huaxi Metropolis Daily has appeared on the list of "Fortune 500 Asian Brands" for six consecutive years. The judgment standard for "Fortune 500" is the influence of the brand's Asian influence. The basic indicators of the Asian brand's influence of the Asian brand include market share, brand loyalty, and Asian leadership.

John Deighton, a professor of management from Harvard University of Business School, believes that most of the current Asian brands have a healthy development and a good development trend. As a very dynamic high-growth brand in the digital field, cover news-Huaxi Metropolis Daily "Technology" and "Media" dual-brand dual engine combination to create a "technology+media+culture" ecosystem, forming a brand effect of 1+1> 2 2 Essence The "China 500 Most Valuable Brand in 2022", which was released in July, has increased by the cover news-Huaxi Metropolis Newspaper, brand value, and profitability, which shows the market potential and brand influence in the field of media technology.

2022 Asian Brand Conference site

Expert voice

Create an ecological body running brand acceleration

Ding Haisen, CEO of the World Manager Group and a member of the expert group of the World Brand Laboratory, believes that the brand must be a carrier of sustainable development, and the brand can also expand the brand immersion by creating a real ecosystem.

For the creation of cover news-Huaxi Metropolis Daily "Technology+Media+Culture", in terms of brand evaluation system, he said that cover news-Huaxi Metropolis Daily is the Asian Media industry earlier clarifying industrial layout and establishing ecological construction Intelligent media benchmark brands have basically formed "technology+media" solutions and open systems that can be upgraded, output, open and economic, applicable, safe, and effective. The intelligent marketing strategy has clear ideas, and continuously improves the "news+government service business" capabilities, and has run out of an extraordinary acceleration in the new track of the digital media industry.

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