Tancheng pepper "red" attracts thousands of likes

The pepper in Niocheng Township, Tancheng County became red. Photo by Liu Weidong

On September 19, the "2022 Chinese Farmers' Harvest Festival · Tancheng Pepper Industry Conference" held a cloud conference. In just one hour, more than 1.4 million people were "onlookers" in the live room, and the amount of likes exceeded 10 million times. The conference was sponsored by the Tancheng County Party Committee and the County Government. The main line was "welcome to the 20th National Congress". The hilarious changes in rural areas, especially the pepper industry.

This cloud conference adopts a combination of online and offline to carry out festivals, using short video, promotional videos, literary and artistic programs and other forms to fully display the new results and new weather of the pepper industry in Licheng County. "Brand awareness, combined with the" Internet+"pepper brand strong farming strategy and consumer poverty alleviation, adding vitality to rural economic and social development.

In autumn, red is the most gorgeous color of the land of the city, and maturity is the most beautiful rhythm of the land of the city. The booming pepper brings the dream of the red and red fire of Tancheng.

In the development of the pepper industry, the Tancheng County Party Committee and the county government adhered to the county's regional layout, the promotion of the whole chain, and the all -round development. It has taken a road of special agricultural development of pepper peppers with quality pepper, technology Xingjiao, and brand Xingjiao.

At the press conference, Tancheng County disclosed the latest brand value of "Tancheng Chili". In the "2022 China Brand Value Evaluation Information" jointly released by Beijing, the Chinese Brand Construction Promotion Association, the China Assets Evaluation Association, and the Xinhua News Agency National Brand Engineering Office, and after science, justice, and public evaluation, "Tancheng Pepper" for the fourth consecutive year The top 100 geographical indication brand is ranked 56th, an increase of 12 in 2021. The brand value reached 6.052 billion yuan, an increase of 853 million yuan from 2021.

At present, Tancheng Chili has sold 26 provinces and cities and autonomous regions in 26 provinces and cities, exported to more than 20 countries and regions including the United States and Canada, forming a trading pattern of "National Chili Chili Selling Global".

Due to the pepper industry, Tancheng County has been identified as the hometown of China Sanying Pepper and the top 100 counties of pepper production in the country. It is known as the capital of Chinese peppers. The national green food raw materials (peppers) standardized production bases and well -known trademarks of national geographical indications. At present, Tancheng County has become the largest production base in the country's largest pollution -free pepper series, and has realized a wonderful butterfly change from "the hometown of Chinese Sakura Pepper" to "Chinese Pepper Capital".

Source: Shangqiu.com-Shangqiu Daily

- END -