"Two products and one standard" agricultural product reaches 936 Wuhan Agricultural Products Regional Public Brand "Jiangcheng Baizhen" was released

Hubei Daily News (Reporter Li Xianhong, correspondent Wang Lunchuan, Wang Lu) "Wuhan Agricultural Young, really good." On September 21, the interpretation of the "True Wuhan flavor", covering the public brand "Jiangcheng Baizhen", a public brand of agricultural products in Wuhan's entire area, full category, and the entire industrial chain, was officially released, marking a new stage of the development of Wuhan brand agriculture.

Wuhan, the two rivers intersect, and the lake is inlaid. The superior environment bred high -quality agricultural products such as Hongshan cuisine, Caidian lotus root, and Hannan sweet corn. "Jiangcheng Baizhen" is based on the unique regional environment, superior natural resources, and the excellent quality characteristics of agricultural products.

"Jiangcheng" is a deep image of Wuhan city, which can enhance consumers' regional awareness of the brand. "Hundred" shows the richness of Wuhan's agricultural products, and "Zhen" interprets the supreme quality of Wuhan agricultural products. "Jiangcheng Baizhen" expresses the brand's artistic conception of beautiful Jiangcheng rich in high -quality agricultural products, and has highly condensed the diversified value of Wuhan regional characteristics, natural resources, and quality of agricultural products.

The brand slogan is "Wuhan Agricultural Young, it's really good", leveraging dialects, shortening the distance from consumers, shaping the brand's intimacy, interesting expression of product value, and facilitating brand communication and promotion.

As of the end of April 2022, Wuhan's "two products and one standard" agricultural products reached 936, including 679 green foods, 239 organic foods, and 18 geographical signs. From June 15th, Wuhan's high -quality agricultural product advertising promotional videos have appeared in CCTV. Cai Dian lotus root, Wangji chicken soup, Hongshan cuisine, west lake grapes, Hannan sweet corn and other products have entered the field of people's vision.

Zhao Zhanhui, the operating party of the "Jiangcheng Baizhen" regional public brand and deputy general manager of Wuhan Agricultural Group, introduced that the strategic planning of the public brand regional public brand in Wuhan has been compiled, clarified the entry and exit mechanism, and strictly regulated brand authorization and management. The "Jiangcheng Baizhen" trademark has registered and declared from the State Intellectual Property Office, completed the preparation of regional brand group standards, and gradually established a brand standard system to escort the brand building.

Wang Yuzhen, Secretary of the Party Group and Director of Wuhan Agricultural and Rural Bureau, said that agricultural branding is an important symbol of modern agriculture and an important strategy for strong farmers and farmers. Consumption demand increases farmers' income. It is hoped that through the creation of the public brand "Jiangcheng Baizhen" in the agricultural product area, it will create a benchmark for the brand's brand of modern urban agriculture and promote the further upgrading of urban agriculture.

The Hubei Daily client, paying attention to the major events of Hubei and the world, not only pushing the authoritative policies for users, fresh hot information, and practical convenience information, but also launched a series of features such as reading newspapers, newspapers, learning, online interactives.

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