Agricultural issuance of the promotional activity of "Financial Standards for Civil Profit Enterprises"

In order to implement the "National Standardization Development Outline" and "Financial Standardization" Fourteenth Five -Year Plan ", promote the high -level development of financial standardization, further play the role of financial standards in supporting the high -quality development of the financial industry, and promote financial standardization and high -quality development , Effective and effective governance. Recently, the issuance of Agricultural Issuing Henan Province, Henan Provincial Sub -branch, actively cooperated with the local People's Bank of China to carry out the theme publicity activities of the "financial standards for private enterprises".

It is reported that the bank actively carried out multi -dimensional diverse publicity activities: First, business outlets were promoted. Use the LED screen to promote the theme of "Financial Standards and Profit Enterprises", post publicity posters in the business hall, play publicity videos, distribute publicity pages, actively interpret publicity materials to the masses, and introduce financial standards, financial standard systems, and financial standards to the masses. And key financial standards, popularize financial knowledge. The second is to organize offline publicity. Under the premise of implementing the epidemic prevention and control, walking on the street, entering merchants, and carrying out various forms of on -site publicity activities. Through the distribution of publicity materials, the establishment of a consultation desk, and the placement of publicity boards, etc., expand the scope of publicity, enhance financial inclusiveness, publicize the publicity of various consumer groups, and convey the financial standards to the public in deeper and thoroughly. The third is to carry out online publicity. Organize the employees of all banks to actively forward materials such as financial standards, financial standards systems, etc., and use public platforms such as WeChat and Douyin to improve the speed and communication effect of activities, so that the propaganda surface will be extended quickly.

Through this theme publicity activity, the bank popularized financial standards to financial consumers on the one hand, and fully understood financial standards and improved financial literacy; on the other hand, it also strengthened the recognition and understanding of financial standards for branch employees. In the next step, the bank will take this as an opportunity to help the development of inclusive finance with financial standards, meet the needs of financial services in a comprehensive and multi -level, establish a good image of agricultural issuance to actively serve the society and promote local development. Standardize service awareness, strengthen the business philosophy of "customer -centric", and improve the level of service. (Wu Yan)

Responsible editor: Zhang Wei Guo Jinhui

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