The "Chinese Farmers Harvest Festival" series of activities have gradually launched in stores around Wanjia
Author:Chongzuo Radio and Television Time:2022.09.22
On September 23, the autumnal equinox of the lunar calendar, hundreds of millions of farmers across the country will once again usher in their own festivals- "Chinese Farmers' Harvest Festival".
Spring planting and autumn harvest, spring and autumn, a year of hard work, the fruitful results of the golden autumn season, Wanjia supermarket connects the market and the farmers, open up the green channel from the field to the dining table. Later, I was sent to Wanjia national stores to taste the sweet and juicy autumn with consumers.
This year's harvest festival, in the "Harvest Experience Experience Area" of Wanjia stores, dragon fruit, Guangchang honey oranges, Haiyuan Xiaomi and other autumn harvester products, various famous and special products are passing through the "Huanxiang plan" to enter thousands of households.
Since the beginning of this year, Wanjia is further expanding its direct mining of agricultural products and procurement at the source. At present, agricultural products in poverty alleviation have also achieved good market response through the sales of Wanjia. For example, flower cows, apples of Baishui, Shaanxi, Plateau Red Fuji, Kiwi in Meixian County, Weinan's Red Saint Fruit; Rock Sugar Orange, Lunwan Navel Orange from Hubei; Ugly Citrus in Honghe, Yunnan; Sweet Banana from Long'an County, Guangxi ; From Hertelsi Prefecture, the Feluga Egg Eggs in Herzhang County, Guizhang County have become the fragrant citron in the consumer shopping cart.
Wanjia has established more than 40 agricultural product bases in Jiangsu, Jiangxi Guangchang, Ningxia Zhongwei, Anhui Jinzhai and other places. Promote the development of local agricultural production towards standardization and scale.
The "Chinese Farmers' Harvest Festival" series of activities are gradually being launched in stores around Wanjia. While inheriting traditional agricultural festivals in various places, they also provide consumers with landmarking fresh products.
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