Hema announced the organization upgrade: the establishment of the "three horizontal and three vertical" business structure Hou Yi concurrently served as the CEO of Hema NB business department

On September 21, the reporter of "Daily Economic News" learned from Hema's office that on September 20, Hema CEO Hou Yi issued an internal letter to announce that Hema has completed a new round of organizational structure upgrade, build a digital multi -business matrix, and service More extensive consumers.

It is understood that Hema revolves around the multi -format upgrade organization and establishes the "three horizontal, three vertical" business structures of the three major business departments+three major middle Taiwan. The horizontal three major mid -Taiwan aims to build an efficient digital system and continue to carry out capacity building.

The Hema Xiansheng Division is responsible for the operation of Hema Xiansheng and Hema MINI business operation; the Hema Max business department is responsible for the operating of the Hema X member store; The Hema Duo format matrix is ​​positioned in one -stop solutions for ordinary people to three meals a day, which will wider meet the people's demand for a better life for a better life. Among them, Hema Xiansheng Business Department and Hema Max Division mainly served consumers in first -tier and second -tier cities, and the Hema NB business department mainly served the market.

The CEO of Hema NB Division was also served as Hou Yi, Hema CEO, and Li Weiping (Wei Ping), the former general manager of Hema Xiansheng Beijing District, was appointed CEO of Hema Xiansheng Division and reported directly to Hema CEO Hou Yi.

According to reports, Hou Yi said that the new retail is moving towards deep -water zones. In the next 5 years, Hema will achieve the combination of the industrial Internet and the consumer Internet.

Throughout Hema's organizational structure upgrade, the previous region system was upgraded to the business ministerial system. This may explain that Hema's attention has been put in the long -term development of various formats.

In addition, in the target consumers of the three major business departments, Hema also distinguished as a fresh retail platform that started from first -tier cities, and established the Hema NB business department mainly serving the market. It can be seen that Hema's next development direction.

According to media reports, Zhao Jiayu, a senior vice president of Hema and general manager of the commodity acquisition and sale center, appointed the Hema Xiansheng CMO (chief commodity officer, Chief Merchandising Officer) and reported directly to Hema CEO Hou Yi.

This also coincides with Hema's recent development direction. "Commodity power" has always been the key point of Hema. At present, Hema has shown great interest in "category branding", and has spared no effort in craft beer, flowers and baked categories.

On September 15th, Hema announced that it would face 19 cities including Shanghai, Beijing, Chengdu, and Shenzhen. It plans to recruit more than 60 partners to jointly operate the flower business of Hema Store. Partners can use Hema Garden as their own flower shop. There is no need to rent, franchise fee, water and electricity fee, no need to worry about purchases, replenishment, and back to Hema's existing supply chain, stable supply, sales channels, and do a good job of the store. Flowers display, bouquet production, business expansion, etc. This shows that Hema is still innovating in the creation of major category brands.

Hou Yi also emphasized in an exclusive interview with a reporter at the end of last year that Hema had walked around before and now he will return to the essence of retail. Hema said that Hema Xiansheng should make differences with local retailers in various places and play Hema's brand effects. Essence

At present, the competition of the fresh retail track has entered a new stage. After the daily freshness is in the capital crisis and the position of shutdown before shutting down, the outside world puts forward higher requirements for the self -made blood capacity of the fresh retail platform. Even Hema needs to prove its profitability as soon as possible.

Daily Economic News

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