Nanduo Pear "sample"!2022 Liaoning Provincial Geographic Live Live Festival was launched in the saddle

"At this time, I was at the site of Nanyu Pear plantation in Anshan, Liaoning. Nanduo Pear here was so delicious ..." On September 21, the anchor Han Xuebin of Liaotai was broadcasting to the camera. The popularity of the live broadcast room is very popular. Everyone is interested in Nanyu Li in the hands of the anchors and asked questions.

On the same day, the 2022 Liaoning Provincial Geographic Live Live Festival was launched by the Liaoning Provincial Intellectual Property Office and the Anshan Municipal People's Government, and the Municipal Market Supervision Bureau (Intellectual Property Office) was launched in Anshan City.

Geographical indication is the intellectual property rights that are most closely linked to characteristic industries, and it is a "luxury goods" in local specialty. Anshan has a good geographical location, rich products, and has a unique geographical logo resource advantage. In recent years, the Municipal Market Supervision Bureau (Intellectual Property Bureau) attaches great importance to the work of geographical indications, actively play the leading role of the government, seize the city's "focus on promoting the rural revitalization" opportunities, and take the in -depth development of the "geographical labeling farmers" activities. Accelerate the use of geographical signs to promote the work.

Based on the advantages of local resources, highlighting regional characteristics, focusing on local industrial advantages, and investigating the status, quantity type, quality characteristics of special product resources. Dig out a group of special product resources that meet the requirements of geographical indication declarations, and in accordance with the brand cultivation ideas of "cultivating and supporting a batch, applying for approval, and planning and reserving a batch". Potential products implement key cultivation, guide relevant industry associations to apply for registered geographical logo trademarks, and arrange one -to -one guidance services for special classes to help sort out application materials, gradually strengthen the scale, and promote industrial upgrading. At present, there are 5 geographical marks trademarks of "Anshan Nanguo Pear", "Xiuyan Jade Carving", "Xiuyan Black Pig (Live and Non -live)", "Haicheng Nanyu Pear", "Jiulongchuan shiitake mushrooms", "Tengao Hot Spring Strawberry", "Liao Five Schisandra "" Xiuyan Jade "and" Anshan Nanuo Pear "geographical indication protects 5 pieces.

The Municipal Market Supervision Bureau has instructed the "Four Unified" geographical indication product management methods of "unified brand, unified standards, unified packaging, and unified operations" to conduct the management of geographical indications, product production processes, product quality packaging, etc. , Enhance the influence of geographical indication brands. At the same time, play the role of associations and promote the development of related industrialization of geographical indications. Promote the industrialization business model of "government+association+leading agricultural enterprises+farmers", encourage and support leading enterprises and farmers' enterprise cooperatives with high degree of organizationalization and operating strength to promote the standardization and large -scale operation of geographical logo products. Haicheng Zhujia Oriental Bailan Di Wine Co., Ltd. won the championship of international pear -type spirits with "Nan Guo drunk" in 2015. Wang Shizhen Conggang Cooperative Society used the long origin of the pear cream in the "Compendium of Materia Medica", and developed and developed "Liyuanxiang" Nanduo Pear paste to push to the market.

After more than 10 years of use, management, cultivation, and development, the "Anshan South Guo Pear" geographical indication has reached 360,000 acres of cultivation, with a total annual output of nearly 330,000 tons. There are more than 200,000 personnel engaged in Nanduo Pear Planting and related industries, and more than 70 socialized service systems around Nanduo Pear Industry. There are 15,000 agents who are engaged in Nanduo Pear Product Marketing. Initially, the goal of "registering a landmark, creating a brand, driving an industry, and an active economy, and a wealthy people."

The Municipal Market Supervision Bureau (Intellectual Property Office) has also won the honor of the national "patent pledge financing pilot area", "advanced collective collective collective collective work of national intellectual property strategy", and "advanced collective collective collective" in the national intellectual property system. All media reporter Yang Feng

- END -