"Gold and Silver Building and Travel" is the efficient matching of travel vehicles

In the context of the "network integration" practice, accessing the network approximate travel platform has become the preferred path for many cruise taxi companies to seek transformation. Beijing Gold and Silver Construction Technology Development Co., Ltd. (referred to as Gold and Silver Construction Technology Company) serves the digital transformation of a taxi company under Beijing Yinjian Investment Corporation. Since 2020, on the basis of offline operation advantages, gold and silver technology companies combine Gaode's technology and traffic advantages to help taxi companies promote the integration of network touring, increase drivers to pick up the single volume, and reduce the vehicle's air driving rate.

The cruise taxi enterprise access network for travel platforms seeks transformation. Sun Yuanyuan's picture

Pacing car network orders account for more than half

"Before entering the platform, the number of orders obtained by traditional call methods such as online calling and calling for offline vehicles have fallen into a trough." According to Zheng Hongzhang, director of business director of Gold and Silver Technology Company, the number of cruise cars has been averaged on the two years since the two years of cooperation. The volume and income have achieved steady growth. "In the early stage of the platform's putup, the average daily single volume was about thousands of orders, and now it can reach 20,000 orders. According to the background management system, only from the online order, the platform driver day on the platform is only on the day of the order. The average income can reach 250-260 yuan. "

In 2020, Gold and Silver Construction Technology Co., Ltd. and Gaode Taxi cooperated to launch a cruise car network appointment for car call services. Based on Gaode's "good rental" digital plan, the "gold and silver building and travel" platform was launched to improve the decline in the number of cruise taxis, the driver's income decreased sharply The situation. This set of cruise networks can simultaneously synchronize the vehicle passenger status and device data in real time to help cruise taxis to accurately and efficiently match the needs of passengers and bring more orders to drivers.

Today, the number of active parade drivers daily for the "Gold and Silver Building and Travel" platform is three times that of the early stage of launch, and online orders have also become one of the main channels for getting orders. From the actual volume of trading, the proportion of online orders volume is the proportion of online orders. It has accounted for 50%-60%of the total order.

Since the occurrence of the epidemic, the scale of transportation power of Beijing Yinjian has been reduced, and corporate operations have been affected. Zheng Hongyi said that after taking a taxi with Gaode, the "Gold and Silver Building and Travel" platform helped improve the income level of the driver, attract more people to contract vehicles, and while improving the economic benefits of the enterprise, it also fully guaranteed the city's capacity.

Credit management improve service quality

In addition to reducing taxi rates of taxis and increasing driver income levels, the "gold and silver building and travel" platform also increases credit management functions. Passengers can evaluate the car experience and driver services online. Operation, constantly improving the quality of service, "Zheng Hongyi said.

In addition, the "Gold and Silver Building and Travel" platform with the device, recording video and other vehicle devices have achieved interconnection. After receiving orders, the platform will automatically recommend the best route, and display the estimated service fee Common disputes to optimize passenger travel experience.

Zheng Hongye analyzed that the attraction of the "gold and silver building and travel" platform continued to increase not only because of the increase in order channels, but also the establishment of an effective incentive mechanism. Based on Gaode's strong data integration and processing capabilities, the "gold and silver building and travel" background smart management system can immediately display the driver's order and income, and provide a scientific basis for the establishment of an incentive mechanism for taxi companies. The average income increased by nearly 30%. "

At the same time, the "Gold and Silver Building and Touring" platform also implements a strict access system, led by the taxi company to directly connect the driver information to the platform. Assure.

Continuous innovation of network fusion path

In 2016, the General Office of the Beijing Municipal People's Government issued the "Implementation Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry", encouraging parade car operating enterprises to make full use of Internet information technology and original vehicles in accordance with the idea of ​​"Internet+taxi". Personal advantages, transformation provides online car rental services.

It is understood that Gaode's "good rental" plan has been landed in 100 cities across the country. It also covers first -tier cities such as Beijing and Shanghai, as well as many western cities such as Kunming in Yunnan, Lanzhou, Gansu, Lhasa, Tibet, and Aba, Sichuan. Taxi companies in the city realize the integration of net networking.

"The Gaode travel platform has technology and traffic support. Under the background of the overall support of the" tour of the tour ", the corresponding solution is launched in a timely manner. Taxi companies should seize the opportunity in time, use innovative resources, and continue to promote the digitalization of the business format. Upgrade. "Zheng Hongyi said.

The taxi industry has deeply integrated Ren Daoyuan. Zheng Hongzheng believes that the online receipt of the cruise car achieves the integration of Yang Zhao and the Internet, changing the competitive relationship between the online ride -hailing and the cruise car driver, allowing the entire Internet to travel throughout the Internet, so that the entire Internet travels The ecological realization is a win -win situation. From the perspective of long -term stable and healthy development, more new models will be explored in the future to bring more opportunities for taxi companies and drivers.

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