The central air -conditioning centrifugal machine industry has accelerated the reshaping domestic brands to further seize the market share of foreign capital

As a high -precision product in the field of central air -conditioning, there are tens of thousands of centrifugal components, and it has always been known as the "crown of the refrigeration industry". China has long been a global "overlord" in the field of home air -conditioning. Only in the centrifugal industry, the right to speak is difficult to break through.

In the 1960s, the first domestic centrifugal machine was born in Chongqing. However, in the following 50 years, China's centrifugal market has been entangled by the four major brands of the United States. "Daily Economic News" reporter learned that this competitive pattern began to make breakthroughs last year. On the afternoon of September 20, the reporter developed a senior engineer Li Zhenshan from the Midea Building Technology and Watercraft Products Company that in 2021, Midea successfully achieved an annual output and sales of 1,000 heartwater water machines, and the market share leaped in the top 4. Essence

The mechanical and electrical information data led by Anxin Securities in July this year shows that in 2021, the sales share of the domestic brand centrifugal unit has increased significantly compared to 2020. The proportion of Jiangsen's own share of York, Kaili and McLeville fell year -on -year.

Li Gefeng, general manager of Midea Building Technology Aquatic Machinery Products Company, said in an interview with a reporter that the annual sales of domestic centrifugal machines are about 7,000 units. It is expected that the annual production and sales of Midea's centrifuge will exceed 1,600 units, and the market share will be further increased.

Domestic centrifuge is accelerating the squeezing foreign brand

The central air conditioner has a variety of classification methods. According to the host type, it can be divided into six major products such as cold water units (centrifugal units, air -cooled screw units, water -cooled screw units, module units), multi -connected units, and unit machines.

The centrifugal unit represents the "high point" of the cooling industry. The world air conditioner starts from the United States, and China's centrifugal machine starts from Chongqing. Wu Weilan, the chief expert of Zhonglian Engineering Co., Ltd., and deputy chief electrical engineer, said in an interview with the "Daily Economic News" on the afternoon of September 20 that around 1964, Chongqing General Machinery Factory produced the first domestic independent independent independent independence Corporation. The centrifugal machine has developed a history of more than 50 years. In this process, the innovation of domestic brands is a very difficult road. "It is difficult from 0 to 1, and it is also difficult from 1 to n."

Li Zhenshan described the suspension system of the centrifugal unit. He said that the centrifugal suspension system across 15 specialty, because its technical difficulty was high, and some people compared it to "a 3 -ton elephant, on the 1mm steel wire, a 1mm steel wire. Performance dancing. "It is also due to the difficulty of R & D and investment. This technology has been monopolized by foreign brands for a long time.

The reporter was informed that by 2021, the domestic population industry pattern has been very stable. The four major brands of the United States Jiangsen self -control York, Kaeli, McLeville, and Ling have occupied the market TOP4 position for many years. Among them I am ranked first in the market all year round.

The 2017 Central Air Conditioning Market Report of V customer Nuantong.com showed that the market share of the four major brands in the United States ranked TOP4 in that year, with a cumulative total of more than 77%. Midea, Gree, and Haier ranked 6th, 7th, and 10 respectively, and the market share was less than 15%. This competition has changed significantly in 2021. According to the statistics of V customer Nuantong.com in 2021, Midea's centrifuge market share exceeded 10%for the first time, squeezing the special spirit, ranking 4th in the industry for the first time.

This is just the beginning. Aiken's "China Central Air Conditioning Market Report in the first half of 2022" shows that Midea's centrifugal units have jumped in the second place in the industry, second only to the Jiangsen self -control York brand.

What are the gaps between domestic and foreign centrifugal machines?

From zero to successfully reversing the monopoly of foreign -funded brands, China has gone for half a century. Why is it so difficult?

Li Gefeng mentioned that he joined the Midea in 2004 and just established a joint venture with Chongqing GM. It can be said that he witnessed the rise and overtake of domestic centrifugal machines throughout the process. He told the "Daily Economic News" reporter that at the beginning of the 21st century, the domestic centrifugal products were relatively low in energy and the quality was not very good. This made it difficult for domestic brands to compete with US -based brands at that time.

Later, as domestic brands increased their investment in scientific research and the rise of technology, the quality of domestic centrifuge was significantly improved. However, at this stage, domestic brands have fewer model engineering, causing many owners to dare not use it. In his opinion, the reason why Midea brands can catch up or surpass foreign brands are the inevitable results of the capacity of all aspects to a certain extent.

On September 30, Midea building technology officially released a new water machine brand -Ji Yu. Li Gefeng said, "China's cold water units have experienced a long time of development. We feel that it has reached the stage of competing with foreign brands on the same stage."

In July of this year, Anxin Securities pointed out in the "Central Air Conditioning: The Fortress of Home Appliances, which is expected to be captured by local brands", that as domestic brands such as beauty, Gree, Haier, Hisense, etc. continue to increase the development and promotion of centrifuge machines, central air conditioning The market is expected to have a peak period for domestic -funded brands to catch up with foreign brands.

Chen Zuming, deputy chief engineer of the Institute of Architectural Design of South China University of Technology, told reporters that domestic water machines have reached the world's leading leadership in the aspects of magnetic suspension technology, air suspension technology, and water efficiency, and have advantages. In the future, the direction of efforts should be in the fields of low temperature cooling, high temperature heat, system integration and intelligence.

Wu Weilan called for relevant departments to consider promoting national brand products that meet national standards as much as possible."Innovation is very difficult, everyone must be firmly united." Daily Economic News

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