The decisive battle in the fourth quarter of a hundred days 丨 expand domestic demand consumption "live"

Chuanguan News reporter Chen Bihong Wu Menglin

As a national consumer province, the Sichuan consumer market in the third quarter of this year seems to be on a "roller coaster":

In July, driven by the "summer economy", the consumer market was hot. The tourism market experience is the most obvious. On July 9th alone, Jiuzhaigou Scenic Area and Qingcheng Mountain Dujiangyan Scenic Area will receive more than 20,000 and 30,000 people in a single day. Data dominations nationwide. At the same time, consumer vouchers, discount promotional activities, and catering and food activities in various parts of the province have been one after another.

In August, affected by the high temperature limit and the distribution of the epidemic in many places in the province, the offline consumer market was silent, and the consumer demand was sharply reduced.

The contribution rate of consumption to the economic growth of our province exceeds 50%. Under the limit pressure, how to achieve a multi -end force in key areas of consumption is of great significance for the province's "one hundred days to do a hundred days in the fourth quarter".

Copy the impact policy "toolbox" upgrade

"It is really annoying." When mentioning the business in the store, Gao Xianlin, the head of the Jiu Mei Feng Claw General Store, sighed. He introduced that in August, the passenger flow of Jiumei Phoenix Claw store decreased by about 50%year -on -year.

How to attract consumption? Government and enterprises are thinking about ways. Leshan City decided to roll the "Leshan Consumer Coupon" to the citizens to promote the recovery of scenic spots, hotels, homestays, catering and other industries. "Previously, more than 1,700 merchants in the city had issued a total of 750,000 consumer vouchers, driving the consumption of over 70 million yuan." The relevant person in charge of the Leshan City Commercial Bureau introduced that the city has successively launched government consumer vouchers since July, which has been launched. Support will not only have higher deductions, but also set up a series of supporting activities for consumption to warm up.

On July 1st, Leshan City launched consumer coupons for the majority of consumers. Data map

The issuance of consumer coupons to stimulate consumption is one of the means of "toolboxes" in our province to promote consumer policy. According to incomplete statistics, as of the end of August, 21 cities (states) in our province issued a total of 800 million yuan in consumer vouchers this year, directly driving consumption over 6 billion yuan; the province organized a total of 100,000 (times) enterprises to carry out to benefit the people and promote the promotion of the people to promote the promotion of the people. The event was more than 9,000, and sales were 60.5 billion yuan. The potential of consumer market and the vitality of the market entity continued to increase.

However, it takes time to truly restore popularity and return to normal. "Focusing on policy leaders to promote the continuous recovery of consumption, it will also come up with more practical recruitment." The relevant person in charge of the Department of Commerce said that in order to promote the resilience of industries in the field of difficulties in the service industry, our province will promote 43 and in the promotion of the service industry. On the basis of focusing on focusing on catering, automobiles, home appliances and other fields, we will actively study and introduce a number of incremental policies to strengthen the stimulus of consumer side.

At present, the solutions including "Opinions on Accelerating the Cultivation of the Sichuan Consumption" brand to promote the construction of international consumer destinations (Draft for Soliciting Opinions) "and other plans are being formed. Base ", let consumption accelerate smoothly.

Break up and do the dilemma of consumption

At the end of July, the popular dance drama "Wake -up Lion" was about to be staged in Chengdu, and the sudden epidemic was forced to cancel offline performances. When the audience felt regretful, the popular dance drama announced that it would be transferred to the line at a fare of 1 yuan. In the end, this two -hour performance successfully attracted more than 3.4 million online audiences and received rave reviews.

Stills of "Awakening · Lion"

A week later, the drama "The City on the Sands River", which was lined up by the Sichuan People's Art Theater, took over the "Wake -up Lion" relay stick and pushed the market to the market by continuing the 1 yuan fare. Not only that, this time the organizer also prepared a number of "Easter Eggs": the audience had the opportunity to obtain exquisite cultural and creative products for the third -tier construction during the live broadcast, and had the opportunity to enjoy discounts such as tickets such as Chengdu and Panzhihua scenic spots, hotels and other discounts, and so on. At the end of the performance, the live broadcast of the drama also created impressive performance, and 850,000 audiences realized online viewing.

The offline performances that were forced to cancel due to the epidemic reasons were exchanged for more consumer pursuit through new models, new formats, and new scenes. In this regard, Luo Hongliang, Secretary of the Party Committee and Chairman of the Sichuan People's Art Theater, said that although it is difficult to make a profit, through the innovative method of paying a live broadcast live broadcast, it can only accommodate the performance of more than 2,000 offline audiences and have the opportunity to face more audiences. "It not only enhances the popularity of the drama, but also cultivates more potential consumers. It has also used the vivid interpretation and publicity of the drama to drive more consumption in cultural tourism."

In fact, the unexpected joy of "Awakening Lion" is not accidental. With the changes in mass consumption methods and consumption habits, breaking the traditional consumption model, innovation and upgrading the consumer carrier are becoming the collective consensus of more practitioners.

Anren and Ancient Town, Dayi County, Chengdu has continuously enlarged the unique advantages of the "Chinese Museum Town", with the settlement of the Sichuan Museum and the Liu's Manor Museum as the core to further tap the resources of the pavilion, and successively created a Thangka Museum, Coin Museum, Coffee Museum, etc. By batch the small and micro -color museum, innovate the development path of the integration of cultural universities, cultural tourism, and cultural and creative "three literatures".

Mianyang accelerates the creation of trend landmarks, cultivates new scenes of "Lew to Mianzhou", and introduces a group of international big names, original and foreign original brands and young tide brands through continuously, continuously highlights the concept of fashion consumption, and provides consumers with freshness in Mianyang. Essence Luzhou connects the urban life consumption circle in series in the characteristic commercial neighborhood, forming a characteristic consumption experience of "one street, one scene". The "trunk night market" is becoming the new scenery of Neijiang Ye's economy. How to upgrade the consumer carrier? The Department of Commerce revealed that the implementation of new consumer scene cultivation implementation plans will be formulated, and the first batch of new consumer scene cultivation work will be launched. Through integrating various service industries in the business field and promoting consumer projects, it will be accelerated and created a number of ecological green, innovative integration, diversified tolerance New features of special consumption to form a new support point to promote consumption.

Highlight the pioneering force of the consumption display of key programs

New energy vehicles are lined up to order, and the demand for green smart home appliances has continued to be released in rural areas. Township has become an important market for the active layout of major e -commerce companies ... After a period of time, the consumption of large provinces has stepped out of a strong line to expand consumption and pull domestic demand for domestic demand A touch of bright colors.

At the Tesla Chengdu Longquan Delivery Center, the delivery site of more than 20,000 square meters, hundreds of new cars that have just been produced from Shanghai Super Factory are neatly placed, and they are about to be delivered to consumers. As the largest delivery center of Tesla in western China, in order to cooperate with the implementation of Chengdu's this round of epidemic prevention and control policies, the center suspended part of the delivery work in early September. "The temporary suspension has not affected the continuous hotness of the Sichuan consumer market." Huang Lei, general manager of Tesla China regional, said that Chengdu is one of Tesla one of the earliest cities in China, and its business has developed rapidly. In the next step, Tesla will continue to improve the after -sales service system in Sichuan, broaden the charging network layout, and continue to expand and sink the local market.

The green smart home appliances, which are also the main consumer forces, are continuing to expand new space for rural consumption. Huang Yan, the owner of Haier specialty store in Huangdan Town, Muchuan County, Leshan, never expected that in the midsummer just in the past, this small township appliance shop with only 100 square meters of township appliances created one month of selling including air conditioners, smart refrigerators, and smart refrigerators. Nearly a hundred new records of smart TV and other products. "In addition to the significant growth of air -conditioning sales at high temperatures, the demand for rural consumption with the old change is also increasing." Huang Yan said.

In accordance with the market demand for upgrading, our province is also continuing to carry out "four -in -entry" of "cars to the countryside", "green smart home appliances to the countryside", and new energy vehicles.

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