Lebe Bena wins back to the border whiskey global creative business

Lebeka won the global creative business of Jim Beam from ADameve DDB. In fact, since 2016, it has served this Po Ben whiskey brand, and then its parent company Beam Suntory has shifted the business to DDB in 2018.

Occupy Border Whiskey, also known as Golden Bin, is a Bourbon whiskey brand manufactured in Kentucky, the United States. Founded in 1795 by the Beim family, it is longer than the history of almost all Scotch whiskey wineries. It is affiliated with the global high -end spirits group to occupy Sanchali. Essence At present, Zhanbian whiskey is sold in 200 countries around the world.

The victory marked the further development of Lebena's customer service at the Beam Suntory. The company has recently won the customer of the Legent whiskey. This is a Kentucky whiskey created by Japanese technology and a new drinking product that will be launched in the market in 2023. In addition, Leberona is also an agent of Knob Creek whiskey and Basil Hayden whiskey.

For the Chimian whiskey, Lebenna will be responsible for developing a new global positioning and creative platform for him.

"When our flagship brand is looking forward to its next 225 -year history, we need a agent partner who can help us redefine the border, use a new communication concept to seize our brand's soul and DNA, and promote it at the same time The correlation and attractiveness of the new generation of bourbon drinking users, "said Veronique Mura, Vice President of the Border Whiskey Global Brand, said in a statement. "We believe that Zhanbian will be able to lead American whiskey globally. We can't wait to cooperate with Leo to create ideas to support the continuous growth of this iconic brand."

Leabnna will serve this project in Chicago. The company's leadership includes Britt Noland, the chief creative officer and president, and Nolan left Leobna in 2019. After becoming DDB's North American chief creative officer, Join Leobina in 2021.

The current publicity activities are called "always welcome", and its advertisement positions Pochimo whiskey at the center of social occasions that make people gather together.

The winery has recently carried out a renovation of $ 60 million, including upgrading tourist experience. Beam SunTory also announced that it plans to invest 400 million US dollars in Booker Noe winery in Boston, Kentucky to expand production capacity, including upgrading the environment of renewable energy.

These investments are carried out under the condition of continuous growth in the demand for Bourbon whiskey. According to the wine trade publication "Xiangjiang News Daily", in 2021, the border whiskey sold 11 million boxes around the world, higher than 8.1 million boxes in 2016.

- END -