Take the bank community product as an example to talk about the actual combat application of the Tongzhi Mind Map

Thinking map is a tool that product managers can use in daily work. Combined with the thinking map, product managers can show their ideas more intuitively and clearly, and promote subsequent functions. In this article, the author takes the bank community product as an example to summarize how the product manager should apply the thinking map. Let's take a look.

I. Introduction

The Mind Map is invented by Tony Buzan, which is an effective graphic thinking tool for expressing dispersion thinking.

American artist Betty Edward borrowed the theory of left and right brain division of labor (the theory won the Nobel Prize) in the book "Thinking Like Artists" published in 1979 and proposed the concept of division of labor in the left and right brain thinking. That is, the left brain is good at text and logic, and the right brain is good at graphics and imagination.

The improvement of product managers is inseparable from the construction of product thinking. The so -called product thinking is the knowledge and experience learned by product managers in daily work, learning, and life, and the logic and methods formed by long -term accumulation of thinking and methods formed.

The combination of text and graphics stimulates the common collaboration of the left and right brains, which is conducive to the product manager's improvement of product thinking.

Therefore, the mind map is a tool for product managers to combat product thinking.

How to present the product manager's product thinking intuitively, you need to use the thinking map to sort out, so that the product manager can get a new thinking experience.

This article uses the bank's community product as the actual combat. It explains how product managers can use the application of thinking maps to establish bank community product ideas and realize the function of bank community product functions.

2. Thinking map advantage

In actual work, we found that several product managers, as newcomers who have just entered the company, increased their salary twice within half a year, and rose to team supervisor in one year.

Asked about their successful cheats, one of the important "tricks" is that they dictate the work knowledge, that is, the thinking map, so that the efficiency of the work skills is doubled.

What are the advantages of thinking map? We explain through a simple example.

The product manager explains the knowledge involved in the product manager to others, and you will think of the following knowledge points in the brain thinking.

Java, C#, Python, product prototype, customer acquisition, user retention, user growth, product copywriting, content growth, PRD (Product Requirement Document), MRD (Market Requirement Document), BRD (Business Requirement document, commercial demand document).

The knowledge point of the product manager is shown in Figure 1.

Figure 1 product manager knowledge point

Obviously, if the product manager explains these scattered knowledge points to others, it will give the listener a feeling of confusion.

If the product manager can explain these knowledge points with the structure of the mind map, it will be relatively easy to understand the listener.

The knowledge point of the product manager presented by the mind map is shown in Figure 2.

Figure 2 The knowledge point of the product manager presented by the mind map method

It can be seen that the product manager combing thinking through the mind map, which is very different from the traditional thinking of thinking through text. The main points of traditional text and thinking maps are shown in Table 1.

Table 1 Main points of traditional text and thinking maps

Third, bank community product ideas

The product manager's combing of the product ideas of the bank community generally uses 5W2H (seven -question analysis) method:

What, what does this product do. Why, why do you make this product. When, when will this product be launched and how long it takes to achieve. Where, where is the launch, which form appears, and where is the product use scenario. WHO, who is the target user of this product. How, how to achieve this product. How much, how much investment is needed to achieve this product, the scope of the product and the target. Based on the 5W2H method, we realize the thinking map of the bank community product ideas through the following steps.

1) Establish thinking map theme

This thinking map is mainly used to sort out the product ideas of the bank's community, so the theme of the thinking map is "Bank Community Product Thought". It is the core of the mind map.

2) Determine the thinking analysis framework

Since we analyze the 5W2H method, the thinking analysis framework is established by 5W2H. It is the trunk of the mind map.

3) Refined thinking structure content

Starting from the thinking analysis framework, the thinking content is refined. It is the branches and leaves of the mind map. For example, what this product is done, you can sort out the thinking and further refine it into: providing bankers with knowledge sharing and communication, online and offline clubs, bankers' knowledge encyclopedia, etc.

After the above simple steps, the bank community thinking map is completed.

The product ideas of the bank community are shown in Figure 3.

Figure 3 Bank's community product ideas

Fourth, bank community product function

After the completion of the product ideas of the bank community, it will further refine the function of the bank's community product through the mind map. The mind map is the process of thinking, and the product thinking is gradually sorted out from macro to micro.

The process of combing the product function of the bank's community is also the process of "insight" of the product.

Neurologist John Kounios studied that when we were thinking, when we thought, a new consciousness flashed into our minds, and the right temporal lobe of the brain would be active at the same time.

Most of the daily thinking of product managers is based on text logic. With the help of thinking maps, it is easier to stimulate the right brain collaboration. Product managers are more likely to produce "insights".

We sort out the product functions of the bank community in a mind map. Several core functions of bank community products are as follows.

Community members management, only after more than half of the members of the community agree, members who apply to join the community can become the official member of the bank community.

Event management, members browse online or offline activities organized by the community here, reaching a certain level of users can set up the event. For lecture type activities, users can also view lectures back.

The knowledge base management, uploading, retrieving, or viewing the corresponding document information.

Questions and answering management, users can initiate questions to check the question list and answer questions that are currently seeking answers.

Member level management, member level display, authority, upgrade mechanism.

Due to the management of community members, it is the basic function of the bank's community products, the highest priority, we can mark yellow on the thinking map.

According to the von Restove effect (also known as the "isolation effect"), it is easy for us to notice the content displayed by the benchmarking yellow, and it is easy to highlight the key information on the thinking map.

Product managers need to be used through the use of color to make the mind map full of vitality.

The product function of the bank community is shown in Figure 4.

Figure 4 Bank community product function

The product manager can further refine the product function on the basis of the bank's product functional thinking map. It can also add the content of the mind map to the corresponding graphics to beautify the mind map, bring visual excitement, enhance thinking of thinking, and improve thinking. The effect of the map.

Fifth, product manager thinking map enters the step path

The product manager's thinking map is generally divided into four stages.

Phase 1: Learning. The learning stage is the stage of the product manager who is familiar with the idea of ​​thinking and use. Thinking map center theme refine, lines and style design, content filling, etc. At this stage, product managers can also analyze and study more excellent thinking maps to learn the essence of these excellent thinking map works.

Phase 2: Application. After learning the concept and use of thinking maps by learning the idea of ​​thinking, you can build a mind map according to the actual work life scene. This is also the stage for product managers to learn the mind map. In the daily record of product understanding, the plan can be done with the help of thinking maps.

Phase 3: Upgrade. When the product manager masters and applies the entire thinking map system, it gradually forms the way of building a mind map to build a mind map. At the same time, combined with the product manager's own experience, it will also have a deeper understanding of the thinking map, and sublimate the use of thinking maps to a new height.

Phase 4: Innovation. This stage is the most difficult. The essence of the existing thinking map needs to be further refined. It also requires the accumulation of the product manager's accumulation of years and the accumulation of the month, and the various knowledge systems are integrated. Finally, an innovation of a new thinking map concept or It is a method that forms a new thinking map form.

The product manager's thinking map enters the step path as shown in Figure 5.

Figure 5 Product manager thinking map enters the step path

Six. Summary

In summary, we introduce the background of the thinking map basis. Taking the bank community products as the case as the case of the thinking map, sort out product ideas, design the function of the product, and give the product 绠 thinking map into the step path.

Time is a very important factor for product managers to perform the entire life cycle of the product. In real work, there are too many products that have missed the best time to go online, which eventually led to the failure of the entire product.

Most of the failed products have one thing in common at the beginning of the product research and development. There is no clear product positioning, the product function and logic are chaotic, the product development direction is uncertain, and the product is continuously reconstructed. Resources have beented a lot of precious time.

The very important quality of the product manager is the integration of knowledge and action. The thinking map can help product manager product solutions and product thinking more meticulous, achieve "thinking twice", improve work efficiency, and save product research and development costs.

Mind maps are the efficiency tools of product managers, and they are also very good growth assistants. Product managers formulate work plans, do good time management, achieve product goals, establish product knowledge systems, obtain physical and mental health, tap the product manager brain potential, and realize personal value.

Columnist#

Wang Jialiang, WeChat public account: Jiajia original. Member of the Chinese Computer Society (CCF). Everyone is a product manager columnist, an outstanding author of the year. Focus on the design concepts of Internet products, financial products, and artificial intelligence products.

This article is published by@本 本 本 本 is a product manager. It is prohibited from reprinting without permission.

The question map is from UNSPLASH, based on the CC0 protocol.

The point of view of this article only represents the author himself, and everyone is the product manager platform that only provides information storage space services.

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