Baijiu rivers and lakes under the new country!The development of the brand development of the six big white wine areas

China Well -off Network Exclusive Specialty

Text | "Well -off" · China Well -off reporter Guo Yan

For the introduction of the new national standard, for manufacturers, what is pursuing is a continuation and innovation of traditional craftsmanship, and has higher requirements for quality. Under the industrial atmosphere of "steady progress", high -quality development has also become a keyword that has frequently mentioned the core of major liquor in liquor.

Figures/Luzhou Laojiao

In recent years, liquor hooking doors, edible alcohol storms, and authentic wine storms have appeared frequently, making liquor people buying wine a very anxious thing, "afraid of buying, drinking alcohol wine", "afraid of spending money on money", "Afraid of being sold by wine" ...

With the development of the economy, the prosperity of food, and the maturity of the brewing technology, coupled with the market chaos sold by "blended wine" to pretend to be "pure grain and wine", the regulatory authorities finally picked up and decided to "blend wine" Clean up the field of liquor and rename it as "preparation of wine".

Liquor is a national wine in my country and has a long history. On the vast land of our country, due to the different climatic conditions and human environment, different liquor areas have also been formed, which have their own obvious regional characteristics. According to the "Fourteenth Five -Year Plan" Development Guidance Opinions ", my country's liquor industry has basically formed an industrial structure mainly based on Zunyi, Yibin, Suqian, Luzhou, Luliang, and Luzhou. District liquor production and sales occupy half of the liquor industry, with a profit of more than 80%.

In response to the implementation of the new national standard of liquor, the six core producing areas have previously layout, exert their advantages, and increase the brand's influence.

It is popular because of wine, known for wine

Relevant experts point out that for the introduction of the new national standard, for manufacturers, the pursuit of a continuation and innovation of traditional craftsmanship also has higher requirements for quality. Under the industrial atmosphere of "steady progress", high -quality development has become a keyword that frequently mentioned the core of major liquor in liquor.

Regardless of the national famous wine, or from the perspective of liquor brands above designated size, the number of famous wines in Zunyi City, Guizhou Province has ranked first in China. The first is Moutai, Guizhou, once won the fifth national famous wine. In 2021, Moutai Group's revenue reached 132.6 billion yuan, of which Moutai Co., Ltd. achieved total operating income of 109.464 billion yuan and a total profit of 74.528 billion yuan, ranking first in the liquor industry.

Yibin City, Sichuan Province, is one of the four major domestic wines in China. It has built the Golden Triangle of Chinese liquor with Zunyi and Luzhou. In 2021, Yibin's liquor output exceeded 700,000 liters, operating income exceeded 160 billion yuan, and the total profit exceeded 36 billion yuan. Yibin City is also the top core production area in the liquor industry.

Due to wine -famous in Luzhou City, Sichuan Province, after years of unremitting efforts, it has initially formed the "Little Golden Flower" of Luzhou Laojiao, Langjiu, Sichuan wine as the leader, Xiantan, Sanxi, and Yu Chan as the waist support. "The industrial echelon system represented by an enterprise. In 2019, at the 13th China International Wine Industry Expo, the China Light Industry Federation and the China Wine Industry Association jointly awarded the title of "China Wine City" in Luzhou. In 2020, the revenue of the liquor industry in Luzhou City has exceeded 100 billion yuan, and its comprehensive strength is ranked among the top three in the industry. Luzhou City not only has four national famous alcohol, but also Luzhou Laojiao in his jurisdiction has also been rated as a national famous wine for five consecutive times. It is the originator of strong white wine.

Suqian City, Jiangsu Province is one of the four major wines in China and the core production area of ​​Sujiu. In 2021, there were more than 170 wineries in Suqian City, of which 6 were above the size, accounting for 40%of the province in Jiangsu (15 in the province). The city's regulatory wine companies achieved a total of 31.316 billion yuan in operating income, accounting for 60.38%of the operating income of wine companies in the province; the profit was 12.347 billion yuan, accounting for 77.2%of the province. Yanghe was rated as a national famous wine three times, and in the 1970s, it officially changed from fragrance to a strong fragrance. In 2003, Yanghe launched the "Blue Classic" series for the first time, which created the precedent of soft liquor, so it was also called "the original ancestor".

Xiangxiang wine is the oldest incense type in the liquor industry. Its distribution range and output are second only to strong incense wine. Shanxi Province is the largest incense wine production area in China. Luliang City is the core production area of ​​Shanxi. In 2021, Luliang City's annual liquor output reached 183,000 liters, an increase of 50%of the value -added, and liquor output accounted for one -fifth of the national fragrance -type liquor and two -thirds of Shanxi Province.

Fenjiu is the most famous famous wine in Luliang City, and it is also the originator of fragrant white wine. In the 1980s, Fenjiu took the lead in the liquor industry. In 1988, the output reached more than 1,1500 tons, accounting for more than half of the 13 kinds of famous liquor production at that time.

In the 1980s, Anhui Province awarded 19 provincial alcoholics, of which 5 of Luzhou accounted for 5 models. During the division of Bo and Fu, the strength of the liquor in the two cities was comparable, but now the overall revenue of the white wine in Fuyang City is less than the zero. At present, Bozhou is the core production area of ​​Huijiu, and wine companies above designated size account for about one -third of the province. In 2021, the revenue of liquor above the scale of Bozhou exceeded 20 billion. Bozhou City proposed in the "Fourteenth Five -Year Plan" that by 2025, the city's liquor companies achieved operating income of 30 billion yuan.

There are two famous wines in Bozhou City. This is also the two bosses who have entered Huijiu since the new century, namely Gujing Gongjiu and blast furnaces.

Insight the industrial trend, focus on development

On July 22, the official website of the Zunyi Municipal People's Government issued the "Notice of the Municipal People's Government Office on Printing and Distributing the Main Main Task Project and Key Project Responsibility Division of the Development Plan for the Development Plan of Zunyi Metropolitan City" (hereinafter referred to as the "Notice"), many of which The content involves the planning of liquor production areas and major liquor projects. As the core of the core production area of ​​sauce wine, it is an important part of the "Notice". The "Notice" proposes to comprehensively enhance the development energy of Renhuai World Sauce Fragrant White Wine Industry Base and the Capital of Chinese Wine Culture. By 2025, the GDP of Renhuai City will reach 220 billion yuan, and the added value of industries above designated size will exceed 1600 100 million yuan. Lien Zunyi Central City Planning and Construction of Moutai New City, and accelerate the construction of a commercial travel consumer -oriented tourist city with strong cultural and white wine culture. The "Notice" mentioned that it will accelerate the construction of the core product of Chinese sauce -flavored liquor, promote the 30,000 -ton sauce series wine technology reform project and supporting facilities, and the annual output of 40,000 tons of strong white wine production line technology transformation , Guo Taiwan Winery 10,000 tons of technical reform, Jinsha antique wine tons technical reform and other reconstruction and upgrading projects; actively promote the expansion of the treasure wine (second, third phase), Suiyang Liquor Industrial Park, Tongzi sauce wine industrial park, Jinsha Hui Shajiu 10,000 tons of base wine expansion, Dongjiu newly added 40,000 tons of technical reform and expansion projects, the 5,000 tons of technical reform projects and wine estate construction of Meitan Meijiao wine industry; actively promote Maotai 30,000 tons of packaging workshop and its it Construction of supporting projects such as supporting facilities, Bijie Liquor packaging products, and other supporting projects.

In terms of brand building, the "Notice" also proposed to support Moutai Group to accelerate the development of the vision of the trillion -level world -class enterprise, support Jinsha cellar wine, Jinsha Ancient Wine, Meijiao wine, Yaxi cellar wine, cellar wine industry, and wine industry, cellar wine industry, and wine industry, and wine industry Ancient wine and wine industry and other enterprises have developed and expanded, and established Zunyi Laohe Wine Industry Group; cooperated to build a "sauce wine wine" regional public brand, established the "main brand+series of products" cooperation model, and made excellent Dongjiu, Zhenjiu, Yaoxi Cellar, Michao, Jinsha Hui Sand Wine, Sands Summary Wine and other enterprise brands to create a multi -level "sauce wine and famous wine" brand system.

At the same time that Zunyi City supports the development of the liquor industry, driven by Wuliangye, Yibin City has become my country's first revenue to enter the core of white wine in the 100 billion mark. In 2021, Yibin liquor output exceeded 700,000 liters, operating income exceeded 160 billion yuan, and the total profit exceeded 36 billion yuan. The total output, operating income, and total profit accounted for about 19%, 50%, and 56%of the liquor industry in Sichuan Province. 10%, 27%, and 21%in the liquor industry.

With a good natural ecology and industrial ecology "double optimal", Yibin uses the three major development strategies of industrial agglomeration, quality brands, and innovation drive to build the "world high -quality strong fragrant liquor main production zone" to promote the liquor industry. The core indicators are doubled. It is planned that by 2025, the operating income and profit of Yibin Liquor industry will exceed 200 billion yuan and 60 billion yuan, respectively.

To vigorously develop the liquor industry, Yibin City has long been planned. Last March, the "Yibin Liquor Industry Development Plan (2021-2025)" was introduced; June, "Promoting Opinions to Promote the High -quality Development of the Liquor Industry" and "Promoting the Promotional Development Policy of the Liquor Industry" ... , Practical policy opinions, focusing on supporting leading enterprises, building the construction of high -quality and strong fragrant liquor, the development of the liquor industry function zone, merger and reorganization, expanding high -quality production capacity, innovation development, wine+cultural tourism integration development, loan discounts, motherboard listing, talent, talent Nine aspects such as team building have launched a very gold -contained policy gift package to promote the high -quality development of the liquor industry.

Luzhou Laojiao, as one of the four famous wines in China, has hundreds of years of brewing history. Its technical inheritance has been in the 24th generation and 690 years.

According to reports on July 14, 2022, Luzhou Laojiao announced that it was planned to invest in the implementation of the Luzhou Laojiao Intelligent Brewing Technical Reform Project (Phase I). The total investment of the project is about 4.783 billion yuan.

The announcement pointed out that the funds required by the project are self -raised by the subsidiary of the investment subject. The location is located in the Luzhou Baijiu Industrial Park, Sichuan. The project construction land is about 950 acres and the construction area is about 197,500 square meters. 10,000 tons, base wine storage capacity of 104,000 tons. The project construction period is 2022 to 2026.

Luzhou Laojiao said that after the implementation of the project, it will improve the company's base wine production and storage capacity, consolidate the advantages of production capacity, realize the company's high -quality and sustainable development, and help the company's future strategic goals. The project can share the existing supporting facilities of the yellow -cricket winemaking ecological park. Through the optimization of production technology and the intelligent improvement of equipment, it can maximize the use of production resources.

As the top three in the liquor production area, the Luzhou production area has always been on the road and maintains a strong development advantage.

In the development of Sichuan liquor industry, the Luzhou production area has always played a vital role. In 2021, the added value of the liquor industry in Luzhou City achieved a growth rate of 11.1%, achieving operating income of 108.56 billion yuan, an increase of 14.9%year -on -year; the total profit was 22.64 billion yuan, a year -on -year increase of 44.1%.

In fact, in recent years, the liquor industry in the Luzhou production area has maintained high -quality sustainable development. A few days ago, the "High -quality Development Plan for the" Fourteenth Five -Year Plan "liquor industry in Luzhou City" issued by the Luzhou Municipal Government Office provided an important support for the sustainable development of Luzhou in the future. The document proposes that by 2025, the operating income of liquor in Luzhou will reach 150 billion yuan, striving for 200 billion yuan. Looking forward to 2035, another pure grain and solid production capacity was 250,000 tons, and operating income reached 300 billion yuan. At the end of the "Fourteenth Five -Year Plan", the target sword of the Luzhou production area refers to 150 billion yuan, which not only laid a stable foundation for the overall strong development of the "14th Five -Year Plan", but also provided demonstration samples for the high -quality and sustainable development of the liquor production area.

Plasticize special brands and create core competitiveness

In recent years, China's liquor is tending to be large -scale and regional, and the concept of a good production area has a huge driving force for a liquor company and even an industrial group. In the squeezing wine industry competition pattern, the liquor industry needs to return to the origin, and attach unprecedented importance to the planting environment, water resources and environment, brewing environment, traditional skills, and product quality. Photography/Ning Ying

In recent years, Chinese liquor is tended to be large -scale and regional production, and creating a good concept of production area has a huge driving force for a liquor company and even an industrial group. In the squeezing wine industry competition pattern, the liquor industry needs to return to the origin, and attach unprecedented importance to the planting environment, water resources and environment, brewing environment, traditional skills, and product quality.

In August 2012, Suqian was officially awarded the title of "China Lake Capital" by the China Light Industry Federation and the China Wine Industry Association. At present, Suqian is working on the construction of wine, and Yanghe has become a recognized "wine culture core area". With the image influence and popularity of Yanghe production areas with "wetland brewing good wine", in the first quarter of 2022, Yanghe shares achieved operating income of 13.026 billion yuan, an increase of 23.82%year -on -year; the net profit attributable to listed companies was 4.985 billion yuan Yuan, a year -on -year increase of 29.07%, continued to rank in the industry's first formation.

At present, the wine industry in Suqian City has shown a good development momentum, and a number of key projects of the wine industry starts. Yanghe Winery 100,000 tons of pottery altar, Qianlong Jiangnan original wine expanded, 4,000 acres of original grain bases, and key projects such as central cities such as Jiudu Park, Sange Jiu Village, Jiujie Street have completed a total of nearly 3 billion yuan. The construction of the Guanyun Starway Wine is planned to cover an area of ​​about 1,200 acres, with a total investment of 10 billion yuan, an annual output of 100,000 tons of high -quality liquor, and realizing fully automated production.

Recently, around the development and construction of the "Chinese wine capital", Wang Hao, secretary of the Suqian Municipal Party Committee, said that there are currently nearly 150 wine companies in Suqian, with 6 well -known trademarks and 20 provincial -brand products in China. Suqian will continue to expand the scale of wine companies, cultivate the key small and medium -sized wine companies that "specialize in specialized", and cultivate through 3 to 5 years to create a "fleet" who use leading enterprises as a leading wine company to build liquor companies to build white wine to build white wine. "Suqian Plate".

The performance of Bozhou City is not too much. In recent years, Bozhou has insisted on making bigger and stronger, giving full play to the leadership advantages of ancient wells, Huijiu and other industries, innovating and creating the transformation and upgrading of the liquor industry, solidly promoting the high -quality development of the liquor industry, and formulating and introducing the "Luzhou City to promote the high liquor industry high industry high. The "25 Articles" of the Implementation Opinions of Quality Development, proposed to promote the high -quality development of the liquor industry in the liquor industry in the city from the aspects of guiding element gathering, building characteristic towns, accelerating technological transformation, promoting resource sharing, making excellent wine quality, and regional brands in the city. Policies and measures.

In addition, Bozhou City has also compiled the completion of the "Gujing Baijiu Town Concept Planning and Urban Design" and "Implementation Plan for the Project of Gujing Baijiu Town", and passed the review and approval. It has invested nearly 1.6 billion yuan around the core area. "Gujing Baijiu Town, Gancheng District, Bozhou City" was selected into the top 50 town of Chinese characteristics in 2020. The Board Town has planned to build 2500 acres of industrial clusters, which is fully promoting the construction of clusters of the brewing industry manufacturing base of the Boxing Town.

It is understood that Gujing Group's wine production intelligent technology reform project is accelerating construction. After the project is completed, it will help the development of the liquor industry in Luzhou and lay a solid foundation for the implementation of the "six -first strategy".

Gujing Group's wine production intelligent technology reform project is a key project of the provincial and cities. The total investment of the project is 8.92 billion yuan and covers an area of ​​1,830 acres. Installation and auxiliary supporting areas. After the project is completed, it will form a modern liquor smart park with an annual output of 66,600 tons of original wine, 130,000 tons of irrigation capabilities, and 300,000 tons of storage capacity.

The person in charge of the Bozhou Economic and Information Bureau stated that by 2025, the city's liquor enterprise achieved operating income of 30 billion yuan, the total brewing output of 200,000 liters, and cultivated 1 enterprise with an annual operating income of more than 20 billion yuan, exceeding 1 billion yuan in enterprises 1 to 2, 3 to 5 companies over 500 million yuan, and more than 10 companies over 100 million yuan, consolidating Luzhou liquor in the province's leader and the first party in the country, accelerate the construction of famous wine town, brewing base, cultural heritage, cultural heritage "Huaxia Wine City", which is integrated with Kang Yang.

At the same time, Lu Liang is also frequent and ambitious.

On July 27, the press conference of the 2022 China Xinghua Village International Wine Industry Expo was held in Taiyuan. Zhang Guangyong, deputy secretary and mayor of Lu Liang Municipal Party Committee, said that Lu Liang will build the country's largest core white wine core production area at the end of the "14th Five -Year Plan". It is expected that the liquor production capacity in the production area will reach 600,000 tons, the output will reach 500,000 liters, and the output value will be Over 50 billion yuan. Data show that in 2021, the output of Xiangxiang Liquor in Luliang City was 185,000 liters, accounting for one -fifth of the country's fragrant liquor, four -fifths of the province, and the output value of liquor and related industries was 24 billion yuan. This means that at the end of the "Fourteenth Five -Year Plan", the output of local fragrant liquor will increase by 170%compared with now, and the output value will increase by 108%, and the overall doubles will be achieved.

"The value -added of the liquor industry in 2021 accounted for nearly one -tenth of the city's total, and the pattern of the gathering group of the liquor industry was initially formed." Zhang Guangyong said that Lu Liang built the "nation's largest fragrant white wine core production area". Confidence.

In order to achieve the goal of the output of 500,000 liters and output value of the "Fourteenth Five -Year Plan" at the end of the "Fourteenth Five -Year Plan", Luliang local government started from multiple aspects to promote various construction work.

In terms of industrial environment, Luliang planned "one village, one city, one district, and two centers." "One Village" is the "Chinese Famous Wine Village" Xinghua Village. It is the hometown of Fenjiu and a famous historical and cultural town in China. Base; "One District" is the Economic and Technological Development Zone of Xinghua Village. It is the only development zone with liquor as the leading industry in Shanxi Province; the "two centers" is the national liquor quality inspection and testing center and the national white wine exchange exhibition center.

In terms of organizational guarantee, the local area has also been formulated and introduced "Luliang liquor industry high -quality development 2022 Action Plan" and "supporting several policies and measures to support the high -quality development of the liquor industry". The chain is long, and the organizational guarantee is unprecedented.

("Well -off" · China Well -off Exclusive Draft)

This article was published in "Well -off" in early September 2022

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