Keepland: It has covered 86 stores in Beijing.

Recently, the reporter learned from the Keepland official name that Keepland announced that 11 new museums will be available in September. As of now, 86 stores have been opened to cover the six major cities in Beijing.

As early as February 21 this year, Keep, a sports technology company, announced the increase in investment in offline scenes and launched the "Keep Optical Fitness Museum" plan. According to this plan: Keep will cooperate with the traditional gym, operate and transform its group course room, and provide the professional group coaching team to settle in, adopt the business model of sub -payment to achieve a certain price of a certain price of 49 yuan per class each lesson at a certain price of a certain price Essence

Keep opened the offline layout in early 2018. For Keep, the layout of the offline scene at that time was another important supplement to the "family scene" of the online main position. Try. With the improvement of offline experience and the gradual maturity of Keepland, Keep began to think about making better offline, while forming a closed loop with the content ecology of the line, promoting its own business cycle, but also for offline fitness business. Capital reduction and efficiency.

Cooperating with traditional gyms to launch Keep preferred fitness halls is not only a new idea of ​​Keep, but also the best choice for the epidemic. As in early 2020, four direct -operated stores in Shanghai and Beijing were closed. Essence

Dongdong, a senior researcher at the Keep Sports Institute, once said that the "Optical Fitness Museum Plan" is firstly brand upgrade. Time, Keep preferred the number of stores in the fitness hall reached 100, covering the convenient shopping malls and office buildings; the third is the course upgrade, Keep's professional courses in the coaching team settled in, and the team fucking room has a comprehensive transformation. Finally, the pricing upgrade, 49 stores 49 Yuan/Class.

Keep preferred fitness museum program proves that Keep has never given up the exploration and capture of offline scenes. Now that it has just passed seven months, KEEP's preferred fitness hall 100 stores plan to complete 86%. Under the influence of the epidemic in the first half of the year, the phased goals have been excessive, and it is expected that the goal of 100 stores will be achieved in advance. In the future, Keepland will continue to focus on the offline gym scenes of first -tier cities, and the next step will be out of Beijing. It is reported that the "certain city plan" in the south is already in full swing.

On September 6, KEEP has updated the prospectus of the Hong Kong Stock Exchange, continuing to impact "the first stock of fitness technology". The updated prospectus shows that MAU increased by 13%to 37.7 million in the first half of 2022, and realized income in the first quarter of 4.17 100 million yuan, an increase of 37.6%year -on -year, and the loss of commercialization was narrowing at the same time. The business expression of Keepland is to quickly realize the scale of store opening through the operating model of light assets, thereby helping users experience more offline sports courses, and rely on Keep's strong brand influence and online operation advantages to further enhance core users The stickiness and loyalty to form a stronger brand moat. In fact, Keep has been accelerating in many scenes such as family scenes, city market scenes, and offline scenes.

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