Selling 650 yuan for a pound of salt?What is the heated imported salt?

In the past two days, the edible salt in Xiao Chai's house was gone, and then the picture was convenient, so I was going to buy a dozen bags of online.

Click on a platform to search. In the search results, the price of several related products is really a big jump.

One can of 425g of salt, priced at 209; the other jar was sold for 148 yuan;

But in the memory of Xiao Chai, a bag of salt is usually three or four dollars. If you remember correctly, Xiao Chai's house bought a box for a year, and the average was less than 1 yuan.

Is it different? So Xiao Chai quickly left his phone and ran to the kitchen, and confirmed the packaging of the last half of the salt at home.

Indeed, the number of grams is different. Although the place where the standard is torn is generally torn, it can be seen that it is 500g. Of course, judging according to weight, it should indeed be a generation 500g.

What the hell is this? They are all edible salt. Why do some 500g only cost three or four, and some 1G cost 1.3 yuan?

That is, the expensive salt, the price of 500g is up to 654 yuan, the price is 218 times that of ordinary salt!

So Xiao Chai decided to study it. When did this salt be started?

Without much effort, I found that the original e -commerce platform, which sold more than 1 gram of edible salt, was under the banner of imported salt.

Sure enough, it is certain that the imported things are not good first, it is certain! And this imported salt is not expensive.

Some people may say that salt is a condiment. I ca n’t eat much a year.

However, we calculate that 1g is more than one piece, which means that fried a plate of dishes, and the light salt should be used for five or six pieces. If the four dishes and one soup, the cost of thirty yuan will enter.

From another perspective, today they have given you a imported salt, turning the price 200 times, will it give you a imported thirteen incense tomorrow ... Then you still eat this meal?

Of course, even if you are expensive. After the study of Xiao Chai, it was found that the imported salt had suddenly become popular on the Internet for a while, and the traces of hype marketing were very obvious.

On the short video platforms such as Douyin and various grass social platforms, the recommendations of imported salt are overwhelming.

On the short video and live broadcast platforms such as Douyin, imported salt is popular categories, various bloggers, hysterical shouts, and the benefits of imported salt; on the Xiaohong Book platform, the notes on imported salt reached millions of millions of notes. strip.

For example, some bloggers said that Russia's salt did not want to change for a lifetime ...

There are also bloggers saying: Himalayan salt imported from Pakistan can not only remove sterilization, but also go to the odor. It is magical that it can also enrich the taste of beef ...

In the eyes of capital, imported salt is no longer just salt, sterilization disinfection machine, or preservatives.

But on this land, too many people like to eat this set. As a result, the imported salt changed method in copycat propaganda, accurately feed according to consumer preferences.

On the e -commerce platform, according to imported salt retrieval products, there are not a few of the number of single products evaluation. Especially after adding children's edible salt eyes, parents are crazy and drill inside.

The Hawaii volcanic rock red salt mentioned by Xiao Chai's article, in the product introduction, it even read that it is the "nobleman in the salt". The high -speed rail content is rich in a variety of natural minerals.

There is also a product called Himalayan rose powder salt. The slogan marks "let the clean natural salt and care for the health of the family". I wonder what does this copy want to express? Who will explain.

What is even more outrageous is that in the introduction of the product, it is also said that this is the squeezing and high -temperature collection of salt of life after hundreds of millions of years of crustal changes.

However, no one knows whether there is a specific manifestation of these eloquent copywriting, and no one knows the brand introduction.

Everyone knows that some companies that are good at marketing will spend huge costs to raise a lot of documents in the company.

Their work is to sit in front of the computer and write these things that seem to be bluffing and differentiated, but they are virtual, even if they have not seen the real thing, they can still blow up.

Therefore, the biggest innovation of this type of brand that depends on marketing is the innovation of copywriting. For example, we only mentioned two brands in front of us. One of them used "Salt nobles" and the other used "salt of life";

In order to be unwavering, other brands are not willing to show weakness. For example, some brands have a merchant on the Internet that the Himalayan powder salt contains more than 98%of sodium chloride, and the rest include iron, calcium, magnesium, potassium, zinc, silicon, copper and other more than 80 humans. The required minerals are the king of salt.

There are also products that are called "salt" ...

In fact, if you think about it rationally, you will find that these expensive imported salts are the specially customized sickle and IQ taxes that use some consumer psychology of some consumers in China.

Let's take a look at it from a simple angle. In the food and catering industry, food safety problems often occur. Let you think about the food safety cases that are influential. You can list a lot without access to the Internet.

But do you have memories of eating salt -related cases?

Seven things opened, Chai rice oil and salt sauce vinegar tea. This is the seven things that the people are running for life every day. Among the seven people's lives, "chai cream vinegar tea" can be obtained in a natural way.

And only salt is mineral, known as the king of Baiwei. There are no other six. People will be hungry, but without salt, people will get sick.

Because of the importance of salt to the people, in this industry, it has always been the most stringent management, especially in my country, and has been specially controlled since ancient times. It is also this rigorous condition that there is the phrase "the world's salt industry is not the first to China", so whether it is from industrial standards or specific to products, domestic salt has absolute advantages, and the lowest probability of problems occurs. of.

Of course, more importantly, in the era of skyrocketing everything, our edible salt can still maintain affordable people.

Historically, once the salt industry has loosened his mouth, it will become a tool for earning rich profits, leading to chaos.

Today, under the influence of capital, the imported salt, which sells more than two hundred times more expensive, suddenly killed in, and it was unscrupulous harvest.

According to reports, the gross profit margins that are active on the Internet can now be as high as 1,000%.

Of course, in today's high marketization, we should tolerate all market -oriented behaviors. But then again, what is the difference between these imported salt with various labels?

Regarding various publicity of various trace elements, think rationally, a person's daily salt is calculated with gram, so if you want to get trace elements from your eyes, you are deceiving himself.

According to the China Youth Daily, Zhong Kai, director of the Kexin Food and Health Information Exchange Center, said that there are many elements except sodium, isn't it impurities? With the same logic, isn't the coarse salt made of seawater more nutritious than fine salt?

Zhong Kai also said that sending hopes to obtain the human body from this kind of salt and improve nutrition, which is neither cost -effective nor realistic.

Some experts also said that the so -called imported salt may have different tastes, so -called nutrition or something, there will be no difference at all.

As for the so -called natural banner of imported salt merchants, it is also a solid manner. Salt is naturally natural, and then manually processing.

Jeff McGrath, a clinical nutritionist at the Vegee Medical Center at New York University Hospital, has said that it is difficult to confirm that the Himalayan rose salt is more natural or more pure than ordinary salt.

And more importantly, some experts said that "natural" is not necessarily better than "artificial" in the choice of salt.

In fact, eating imported salt in China is not new. Data show that early in 2017, the imported edible salt in my country reached 364,000 tons.

But at that time, there was no high price of imported salt, so that it was difficult to compete with domestic salt, and imports gradually decreased. By 2021, it fell to 132,700 tons.

In the absence of inaccurate, imported salt changed its posture, that is, through packaging marketing, it packed the original things that were similar to the feeling of high and differentiated, and then harvested at a high price.

The fact tells us that changing the posture will be unexpected. In just over a year, high -priced imports of salt have become a phenomenon of being popular with countless consumers.

This is enough to show that capital is really bad, and consumers are really lacking.

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