Digital scene empower the harvest festival Sichuan · Chengdu Agricultural Expo Golden Autumn Consumption Season.

The golden autumn consumer season is a brand activity and fixed content of previous Chinese farmers' harvest festivals. The 2022 Chinese Farmers Harvest Festival Sichuan · Chengdu Agricultural Expo Golden Autumn Consumption Season (hereinafter referred to as "Golden Autumn Consumption Season") opened on September 21st and continued to carry out for 3 months. The Golden Autumn Consumer Season is a preheating at home activities in the Harmony Festival of Chinese Farmers. It aims to promote the "Sichuan character" agricultural products to accelerate the exit of the "Sichuan character" agricultural products with festivals and festivals. The people gave a wonderful and hot -popular Sichuan -name agricultural product consumption feast.

The reporter learned from the launching ceremony today that this golden autumn consumption season is based on the theme of "celebrating harvest, promoting consumption, strong cooperation, welcome to the event", and make full use of cloud computing, big data, AR/VR, 5G and other technologies to innovate and create "cloud clouds. The exhibition "" Cloud Live "and other cloud digital application new scenarios, displaying agricultural enterprises online; e -commerce companies such as JD.com and Douyin will also attract the active participation of Sichuan well -known agricultural products companies through consumer session and live broadcast activities. Interaction all -weather.

Build an online platform, thousands of agricultural products brand online celebration harvest

As one of the important contents of the Sichuan · Chengdu Agricultural Expo Golden Autumn Consumption Season event this year, the event is launched on an online exhibition and display platform for computer and WeChat ecosystems. , Exhibition services and other sectors, realize functions such as "cloud registration", "cloud information", "cloud investment promotion", "cloud exhibition", "cloud conference", "cloud release", "cloud live broadcast", "cloud preference", "cloud service" and other functions.

According to understanding, the current online platform has been officially launched and operated, and more than 1,000 enterprises such as high -quality agricultural products, agricultural products regional public brand enterprises in the province, and more than 1,000 enterprises such as family farms and farmers' professional cooperatives have settled in. , Dairy products, casual foods, condiments and other nearly 4,000 kinds of products. Participating in enterprises to achieve online display, publicity and sales through text, pictures, videos and other materials, and publish supply and demand information online for business negotiations. The entire platform can accommodate thousands of exhibitors to enter the launch.

According to reports, during the online event, through uploading enterprises and product information, and linking the e -commerce platforms such as JD.com and Youzan, it can achieve multi -form, multi -dimensional, and convenient display. Interested companies conduct contact, inquiry, question and answer, interview, negotiation, ordering. At the same time, it also released 100 key investment projects and series of policy opportunities through the platform. Each project has a special person in charge of contacting and connecting, consulting and answering.

Carry out online marketing promotion activities, promote good agricultural property on the entire network

The domestic head e -commerce platform Jingdong Mall will carry out the "2022 Chinese Farmers Harvest Festival Sichuan • Chengdu Agricultural Expo Golden Autumn Consumption Season Special" promotion. During the event, Sichuan Province and Chengdu specialty agricultural products enterprises opened in Jingdong Online Mall will enter the JD Mall's Golden Autumn Consumption Season for special marketing promotion activities such as online display, exhibition, live broadcast, and special promotion.

In order to allow consumers to enjoy more benefits, Jingdong Mall will adopt more diversified measures to attract all the promotional methods such as "Shoppy Rubik's Cube", "Value Wckling", "Star Big Brand", "Main Explosion", "Featured Commodity Ponds" to attract all. The value and charm of consumers in Sichuan and Chengdu agricultural special products.

In addition, the Douyin e -commerce platform will also carry out live promotional activities such as "Mountain Goods -Sichuan · Chengdu Live Special Session" and Nongbo Hi Buy. Baijia Sichuan and Chengdu Agricultural Special Products Merchants launched online live broadcasts, and the entire network was promoted to Sichuan and Chengdu's agricultural products. At that time, excellent e -commerce creators and some representative Sichuan new farmers will be preferred to choose dozens of "three products and one standard" agricultural products, "Sichuan -character" regional brands that meet the national food safety standards, and will be preferred. Essence

During the live broadcast, related companies will also open preferential benefits such as super spikes and limited time and limited release on Douyin e -commerce platform to attract consumers to buy. Not only that, the Sichuan and Chengdu agricultural special product merchants and enterprises participating in this event can also take the "live e -commerce" by the "DOU to Harvest" benchmarking merchant incentive plan organized by the organizer to obtain more brand marketing support And sales growth.

Chengdu Daily Jinguan Journalist Meng Hao Editor He Qi Tie Editor Liu Yonghao

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