Close half of the store!Well -known brand loses hundreds of millions of yuan

Once, various brands of cosmetics stores can be seen everywhere in the streets of South Korea. However, due to the epidemic, the Korean beauty industry has been severely damaged and a large number of specialty stores are closed. A few days ago, the shares of the "Mystery" parent company of the well -known Korean beauty brand were even listed.

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The Mindon Business District of Seoul is a specialty and beauty brand store in Korea, which is a representative shopping mall in Korea. However, due to the sharp decline in foreign tourists, Mingdong is increasingly depressed. You can see vacant stores everywhere. On the main street where the reporter came, there were also few beauty shops. A few days ago, the largest shareholder of Musician's parent company stated that it would sell its shares they held.

Established in 2000, Mystery is the first brand in South Korea to create street cosmetics stores. Because of its cost -effective mid -to -low -end routes, it has won the love of Korean consumers and quickly expand overseas markets. The parent company of Mysteries ranked third in the Korean cosmetics industry. After being acquired by the current largest shareholder and a private equity fund in South Korea in 2017, it was affected by many factors. Later, it encountered an epidemic. Last year, the operating loss reached 22.4 billion won won. About RMB 110 million. During the heyday, there were more than 700 samples in South Korean stores, and less than half of last year.

In fact, the mystery is still a microcosm. Affected by the epidemic, the Korean makeup industry has been greatly impacted. In addition to the weakened demand for cosmetics and the transfer of shopping habits to online, the rapid development of many brands of cosmetics collection stores has also threatened a single brand store. Data show that the number of main cosmetics stores such as South Korea's Mystery Shang, Philippine Shop, Yue Shi Fengyin and other major cosmetics stores have been reduced from about 3,400 in 2018 to less than 2,300 last year, a decrease of more than 30 %.

Although people's demand for cosmetics has gradually recovered, for the Korean makeup industry, the price of cosmetics and raw materials such as palm oil and other costs such as the price and labor costs have become a new problem. Under the huge pressure of survival, various brands have been looking for new ideas. The more common approach is to actively reduce offline stores, strengthen the sales of online channels, and open up new overseas markets. Other companies enter the health care products market to find new directions.

Netizen: Once my youth

Source: CCTV Finance (ID: cctvyscj)

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