It is 160 times more expensive than ordinary salt, is it worth buying "sky -high net red salt"?

Salt is an indispensable part of condiments. A bag of 400 grams of salt is generally only about 3 yuan, and it is only five or six yuan. However, recently, "Internet Red Salt" has caused heated discussion on the Internet. Himalayan rose salt, New Zealand slices salt, Hawaii natural sea salt, Persian blue salt, Japanese grapefruit salt ... the name sounds diverse, and the price is amazing.

Why are these "net red salts" expensive? Are there any sales in Nanjing? Does anyone really buy it? Reporters were investigated.

market survey:

Exquisite copywriting marketing blessing, "Net Red Salt" is 160 times more expensive than ordinary salt

"100 square meters produce only 1 kg. Only in the summer with sufficient sunlight and sea breeze, the surface of salt water can form a thin snowflake salt" "You must choose after the sun with sufficient sunlight and slow wind speed. , And only take the top -level translucent crystal "" About 200 million years ago, the Himalayas area passed the crustal movement, so that more than 600 meters of mineral minerals and sea salt were combined to form rose salt. Pure. "" Pure sea areas, health and organic, rich in various minerals "," without iodine and antidents, rich in dozens of minerals and trace elements "...

Opening these "net red salt" details, the taste of salt is not mentioned for the time being, the story and rarity behind it are even more important selling points.

With the background blessing, the value of the salt of three or five dollars was doubled. Most of these net red salt are mainly sliced ​​and large particles. The price of 100 grams of salt in New Zealand is 119 yuan, Himalaya rose salt 100 grams of promotion is 120 yuan, Hawaiian black salt is 113 grams of 148 yuan, grapefruit salt salt salt salt 74 grams sells for 69.8 yuan.

The reporter chose Himalayan salt to compare with ordinary salt conversion. The ordinary salt 100 grams only cost 0.75 yuan, and the price difference was nearly 160 times.

Someone pays:

It is both "face value" and "salt value", buy it!

In order to understand the situation of Nanjing merchants supermarketing "net red salt", the reporter searched on the takeaway platform. Taking the more popular "Himalayan Salt" as an example, most of the products appearing are toothpaste, mouthwash, etc. There are also some supermarkets selling Himalayan powder salt. The price is about 50 yuan per bottle. The content is 357 grams. Several times. On the takeaway platform, the monthly sales of such salt are very small, and the monthly sales are generally within 2 copies.

On the fresh fresh app, there are also valuable salt, but this kind of valuable salt is mostly a composite seasoning for lemon+sea salt, which is slightly different from the aforementioned "net red salt". A Mediterranean lemon salt imported from Italy is 35.9 yuan, and 80 grams of black pepper sea salt is priced at 35.9 yuan. The sales of these salt are not bad. One has received 79 evaluations. Some people have evaluated its lemon flavor, and the marinated triam is not fishy and very flavorful.

On the e -commerce platform, "Internet Red Salt" looks good. In a certain overseas flagship store, a New Zealand salt has received more than 500 evaluations. Some people ask what is the difference between it and ordinary salt. Consumers who have bought replied: "The taste is not much different, it is slightly sweet and fresh, but it is healthier!" Salt is sliced, like snowflakes. "" Advanced, you will be in a good mood. "

In another comment on the Himalayan rose salt, many consumers have commented that it is "face value and salt value", thinking that it tastes good, beautiful, rich in nutrients, which will enhance the overall meal texture.

Expert analysis:

"Net Red Salt" has no special effect, it is not recommended to eat this type of large particles of salt

"A variety of minerals and trace elements" "excluding iodine and anti -knot agent" ... In addition to the face value cards and story cards, "net red salt" also played a health card. So, is the nutritional value of "net red salt" higher? The answer may not be the case.

According to the "Dietary Guide of Chinese Residents (2022)", the average daily salt intake of adults is recommended to not exceed 5G. Such a small amount of intake, even if "net red salt" contains trace elements, can basically ignore it.

In addition, Gu Zhongyi, a director and a registered nutritionist at the Beijing Nutritionist Association, wrote that iodine is the main raw material for synthetic thyroxine. The iodine deficiency will cause thyroid hormone synthesis to cause disorders. It will affect growth and development, so appropriate iodine intake is necessary. Except for patients with hyperthyroidism, most people can eat "iodized salt". Moreover, salt without adding "anti -junction" is easy to be tied with lumps. Before use, you often need to crush the salt of the node. If the salt block is crushed, it will easily lead to too much intake. At present, the antidents used in compliance in salt are stable in nature, and the amount of additions is extremely low, which will not cause any harm to the human body.

Gu Zhongyi said that basically it is not recommended to eat such large particles of salt. It is more suitable for grilling or pickling things. Usually, it is easy to put more and taste it. And most of the contents of various "rose salt" are difficult to guarantee. As for the saying "Himalayan Salt is healthier", it may be the marketing rhetoric of purchasing. There are very few related research. Except for eating, there is no special effect.

(Source: Yangtze Evening News reporter Wang Can)

【Edit: Jinxin】

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