Hebei formulates 14 policies and measures to boost consumption confidence to release consumption potential

Boost consumer confidence to release consumption potential

—— "Regarding the Fourteen Policies and Measures to Promote Consumption"

Consumption is a key link and important engine that can unblock domestic large cycles. It has a long -lasting force for the economy and is related to protecting and improving people's livelihood.

A few days ago, the Provincial Party Committee and the Provincial Government formulated a solid and stable measure of economic operation and supporting policies in the province. The "Regarding Fourteen Policies and Measures on Promoting Consumption" is one of the 20 supporting documents. For the "difficulties" of the current short -term demand for the consumer market, the "blocking point" of the supply end, and the "pain points" of the unstable consumption expectations, a series of policy measures are Chunshui.

To promote consumption full flowers to enrich the supply

Promoting commodity consumption is an important starting point for promoting consumption. Article 14 of the consumption policy, the first two are the expansion of car consumption and stabilizing home residential goods consumption.

The automotive industry is a pillar industry of the national economy. Automotive consumption accounts for a high proportion of the total retail sales of consumer goods, has a large growth space, and has a strong effect. It is a key area for expanding domestic demand and driving consumption. Stability increases car consumption, which has an important role in promoting the recovery of consumption recovery and driving the continuous development of the entire industry chain.

Specifically, Hebei Province will arrange special funds for the development of business circulation, encourage conditions for cities and Xiong'an New District to overall relevant funds, and organize automotive distribution companies to carry out new car promotions for new car, automobile new energy vehicle promotion, and automobiles to the countryside. Consumer vouchers, gift cards, etc., subsidize urban and rural residents' automobile consumption, and drive car consumption.

In terms of stable home residential goods consumption, various places will carry out various ways to carry out home appliances to promote the old change, green, and change of fashion consumption. It is worth noting that this time it will also accelerate the development of long -term rental housing and affordable leased housing. It proposes to increase the supply of affordable rental housing and support the depositor withdrawal of housing provident funds for rental housing.

In recent years, as people's consumption upgrades have accelerated, various physical and service consumption demand has risen. In response to people's new demand for consumption, 14 articles promoting consumer policies also make corresponding arrangements.

Promote sports consumption. Hold the "Jingzhang All -season Sports Tourism Carnival" and launch high -quality sports tourism products such as four seasons, sports research, outdoor sports, and cultural experience. The third Hebei Sports Consumption Season event is organized with the theme of "New Sports · New Life", and sports consumer coupons are issued by provincial sports lottery public welfare gold.

Develop special brand consumption. Carry out old -fashioned and famous products promotion activities to provide certain funding support. Promote commercial complexes, shopping malls, and supermarkets to set up old -fashioned zones counters to drive characteristic consumption with "national tide" culture.

The comprehensive consumption promotion policy will effectively enhance the vitality of the consumer market, accelerate the pace of warming the consumer market, and promote domestic demand; on the other hand, it is also conducive to consolidating the momentum of industrial upgrading, achieving high -level matching of supply and demand, and unblocking the domestic large -scale domestic large -scale domestic large -scale cycle.

Comprehensive policy help boost consumption confidence

According to the data provided by the Provincial Bureau of Statistics, in the first quarter of this year, the total retail sales of consumer goods in the province was 322.47 billion yuan, an increase of 7.1%year -on -year. However, affected by the recent epidemic conditions in the country and province, the consumption confidence in some industries was not confident, and the recovery was further under pressure.

In order to stabilize the market entities, we can keep employment and stabilize income, and then provide solid support for promoting consumption. Article 14 to promote consumption policies to carry out fiscal, tax and financial support for industries that have a greater impact of catering, retail, and tourism, which can be described as "timely rain".

"Comprehensively implement the national and Hebei Province's bailout support policies for dilemma such as catering, retail, tourism, civil aviation, highway water and railway transportation", "the phased implementation of catering, retail, tourism, civil aviation, highway water railway transportation enterprises Insurance, unemployment insurance, work -related injury insurance policy "," continuously increasing the investment in credit resources of inclusive small and micro enterprises "... The introduction of a series of policy -relieving difficulties will help market players through difficulties.

In response to the catering and tourism industry, 14 streams of promotional consumption policies have also proposed specific arrangements.

Promote catering consumption. Provincial -level arrangements for the development of business circulation development and continuously build a "100,000" project. From the province, 10 large -scale chain catering companies (including central kitchen and group meal enterprises) are selected to support them. "The master's skills advantage, promote" Ji Cai "to enter the community, the cafeteria, and the campus.

Expand cultural tourism consumption. For more than 2 million cultural Huimin Card (coupon) to the province, the "one card" of tourism benefits the people. Hold the 4th province's cultural and creative and tourism product creative design contest. Release the refueling coupon.

The colorful consumption activities have also been put on the agenda. Organize offline promotional activities such as "Happy Hebei Happy Purchase", "Night Economic Consumption Season" and "Chinese Farmers Harvest Festival", and carry out online promotions such as "618" and "Double 11" online shopping festivals, live e -commerce festivals, and village broadcast plans Activity. In 2022, each city organized more than 10 consumption promotion activities.

In fact, all localities have actively acted, and joint financial institutions and business enterprises have sent affordable recovery to consumers through the issuance of consumer coupons and increasing consumer credit. For example, Shijiazhuang City launched a summer series to promote consumer activities. The municipal government and financial institutions have arranged a total of 40 million yuan in funds. Various merchants participating in the event match the total value of more than 32 million yuan in electronic consumer coupons and discount discounts, providing consumer discounts for the general public. Release the "ramming foundation" and "smooth cycle" for consumption potential

Based on the moment, focusing on long -term. Only by breaking the blocking point, card point, and barriers of obstacles can consumption potential be more released, and the economic operation can circulate smoothly, and the qi and blood are full.

Focusing on consolidating the foundation of consumption and strengthening consumption guarantee, 14 pain points and blockage points that promote consumption policies to pay close attention to short -term consumption restoration and long -term sustainable development, further improve consumer infrastructure and improve urban and rural circulation systems.

In recent years, the sinking market has gradually risen in China's consumption map, and the market potential of county and rural consumption has huge potential, but there are also many shortcomings that restrict the vitality of the market.

In response to the county and township consumer market, Hebei Province will actively strive for the central special funds and support the construction of the county business system. In 2022, 20 counties in the province will be tried first to accelerate the establishment and improvement of county -centered county -centered, towns and villages, and villages -based counties. system. Continue to promote the construction of national e -commerce comprehensive demonstration counties. In 2022, the province focused on the cultivation of more than 12 agricultural supply chains.

In the city, Hebei Province will arrange special funds for the development of business and trade, support the province's transformation and improvement of a number of convenience markets and convenience consumer consumer service centers. In 2022, 800 new brand chain convenience stores will be added to support the construction of the "one -minute clock". Quality Promote the construction of commercial pedestrian streets, characteristic commercial streets, and night economic blocks.

In response to the tourism market, Hebei Province will continue to deepen the work of Langfang, Shijiazhuang, Tangshan, and Baoding national cultural and tourism consumption demonstration cities. Promote the construction of six countries, including Shijiazhuang Zhengding Ancient City, Tangshan Nanhu Scenic Area, and the construction of night culture and tourism consumption agglomeration areas. Demonstration projects for new types of cultural tourism and commercial consumer agglomeration areas that meet the conditions are given policy support.

In the advancement of the new consumption format, cultivating leading e -commerce companies has become a big point. Hebei Province will arrange special funds for e -commerce construction, and choose to support 20 e -commerce platforms, e -commerce industrial parks, and live e -commerce bases with great capacity contributions to Hebei Province's online retail performance. Create an e -commerce demonstration base and demonstration enterprise. Give key support for cities with leading in the development of e -commerce business, diversified and innovative applications. (Hebei Daily reporter Feng Yang)

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