Withdrawing down the store Sexy-Tea logo, why does Chaye Yue color always flip in this matter?

The phenomenon -level new tea brand Tea Yanyue color has recently caused consumers to question and pay attention to the use of English logo "Sexytea" in English. On September 17, Cha Yan Yue Seng responded to the incident that the SEXY-TEA logo will be removed from the newly opened store, which will not be used anymore. In the later period, the new English name will be determined.

The incident originated from the English logo of "Sexytea" on the outer wall of the three newly opened tea Yan Yueye shops in Nanjing. Some consumers believe that their English words express the meaning of "sexy". A good association, so I was suspected of "playing the ball" for the tea Yan Yuecai. The incident was fermented on social platforms for several days, and once rushed to the Weibo hot search list.

It is understood that Hunan Chayue Cultural Industry Development Group Co., Ltd., which belongs to the tea Yanyue brand, has submitted as many as 1,028 trademarks, of which there are also multiple trademark applications on 30 types of drinks and tea drinks. Among them, "Yuennnnnnnn & Yang "," full boat clear dream "," wind -habitation green cinnamon "and other better views. It is worth mentioning that the natural person Jin applied for the "Sexytea" trademark in April 2018, but was rejected during the trademark review stage. The State Intellectual Property Office's decision on the rejection of the trademark stated that "sexy" is translated as "sexy, erotic", which means unhealthy and not high. Trademark law stipulates.

In fact, this is not the first "rollover" of Tea Yanyue. According to the information, the Mark Cup of Tea Yuecai was questioned discriminated against women because of the "picking basket" Mark Cup that had been designed and produced in 2021. Subsequently, advertisements such as "Officials I Want" and "The Second -Stuff Wife in Shell" posted in a store in Hankou, Wuhan City attracted many netizens to watch, thinking that there was a suspicion of humiliating women.

Insiders believe that in the face of the fierce competition of the new tea track, innovative marketing is understandable. If you want to break the circle, you should start with the quality of the product instead of the eyeballs from the "spicy eyes" and "playing side balls". Development cannot be surpassed on the bottom line of public order, good customs and legal norms.

Cover Journalist Mother Qi

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