Simba 方, Dong Yuhui responded: cheap corn is for the animal to eat

Recently, Oriental selection rushed to Weibo for the price of corn sales. The Internet anchor Simba questioned the price of corn selected by the East in a live broadcast. "A box of eight -ears for corn selling 50 yuan is a conscience. Qian Yisui. "

In this regard, Dong Yuhui responded in the live broadcast room: The selection of corn in the East is not the same as ordinary corn. Most corn is not used for people, but for raising livestock, so the price is low. The raw corn selected from the East comes from the origin of the northeast. Some of the good corn in the northeast of the northeast cost high, and the price recovered from the ground is 2 yuan.

For the difference between cost and price, Dong Yuhui said: If there is no middleman to make money, who will buy this corn? Who sells corn out of packaging, transportation, and after sale? The biggest problem with agricultural products is often (agricultural products) really rotten to the ground. (Agricultural products) Sell well, the price is high.

In response to the profit part, Dong Yuhui said that some of the profits were nurtured to the factory and paid the workers; some were made into coupons or points to customers; the other part was used to improve the supply chain, especially the warehouse logistics part.

A person with a foundry cooperation business with the East Selection room revealed that the purchase price of the corn of the northeast foundry was around 2 yuan, which was in line with Dong Yuhui's response. In response to the price, the East selection has not yet given an official reply.

Oriental selection has suffered controversy due to expensive commodity prices

This is not the first time that Oriental selection has been controversial due to expensive commodity prices. As early as the end of June this year, when the East was selected, some netizens questioned that it was too expensive for fresh corn of 6 yuan and 1.

Compared with the fresh food corn sold in different channels, it is found that on a certain e -commerce platform, the average price of fresh corn of some big brands is 6 to 10 yuan/root. -5 yuan/root.

Fresh corn on the fresh e -commerce APP is also large due to different origin and type, and the price is large. Among them, a Northeast glutinous corn on Meituan bought vegetables is about 6.8 yuan/root. Essence

The freshly yellow and glutinous corn produced by Oriental selection is Jilin Province. According to the "Analysis of the Corn Market Situation in August 2022" released by the Jilin Provincial Agricultural and Rural Affairs Department, the average monthly price of farmers sold the standard water corn in August this year was 1.3 yuan/pound.

New Oriental Online CEO Sun Dongxu also mentioned in an exclusive interview that agricultural products are non -standardized, logistics is difficult, quality control is very difficult, low profits, and it is difficult to make agricultural products in all aspects.

The price war for e -commerce

As the other party of this "saliva war", Simba and the Xinxuan Group founded by Simba and its founding had fallen into the "fake" storm in the live broadcast room.

In April this year, the Simba team and the brand's saliva war on a pair of YPL pants continued to search for hot search, which caused heated discussion among netizens. In 2020, Simba had been punished by its affiliated Guangzhou Heye E -commerce Co., Ltd. for a "live broadcast of cargo fake bird's nest" incident.

For a long time, price warfare is a common model for live e -commerce. Low prices can quickly attract a large amount of price -sensitive consumers. Once other live broadcast rooms propose lower prices, consumers with lower loyalty will lose. At the same time, low prices will cause the supplier to make a small profit, and even lose money, and the quality of the product is uneven.

Oriental selection is a alien. Since the end of December last year, the live broadcast transformation was launched. In early June this year, the bilingual live broadcast of star teachers such as Dong Yuhui and other stars has become popular. Oriental selection provides another live broadcast business format, namely brand marketing based on knowledge and content.

"The business model selected by the East has no comparison model in the market. We are not a pure live broadcast company or a MCN company." New Oriental Online Executive Director and CFO Yin Qiang emphasize "First, we did not buy traffic. Compared with other live broadcast and cargo companies, we saved market costs. Second, we are not MCN companies and have not given the anchor. The cost of our two pieces is very low. Or there are almost no. "

As of May 31, 2022, New Oriental Online ’s live broadcast e -commerce business revenue was 24.6 million yuan, cost 15.3 million yuan, gross profit of 9.3 million yuan, and gross profit margin of 37.8%.

"For excess profits, we either return to the factory and ask the factory to raise wages to workers; the second is to return excess money to your personal account in the form of coupons or points; Time to do after -sales and the entire supply chain logistics. "Dong Yuhui mentioned in the live broadcast.

(Comprehensive first financial, interface news) Editor: Zheng Chuqiao

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