Haidilao couldn't make it anymore, but the founder was 250 million to take over the former Princess Mansion of Singapore?

Haidilao was the benchmark of the hot pot industry, or even the entire catering industry.

In the business field, countless people have studied their business models, and even ordinary people can talk about their business models.

Although they are all hot pot, the per capita consumption of Haidilao is higher, and consumers are willing to spend an hour to line up ...

But this is the prosperity of Haidilao a few years ago!

Especially since last year, in the media reports, the keywords we saw were no longer praise for its business model, but were "falling into the altar" and "unable to carry" " What's wrong "... and wait for replacement.

Is these news catching the wind, or is it that the former catering myth of Haidilao is really going to be broken?

In the past two days, another news about Haidilao rushed to the hot search. This hot search was Shi Yonghong, the founder of Haidilao, Shi Yonghong, 250 million, and bought a former princess of Singapore.

According to reports, earlier this month, Li Weiling, the daughter of former Singapore Prime Minister Lee Kuan Yew, sold a real estate located in Clooni, Singapore, Singapore, to sell it to Haidilao Union Founder Shi Yonghong.

Seeing this news, netizens are not calm, did you say that Haidilao couldn't do it quickly? Why can the founder still take 2.5 goals to buy a house?

Some people say: Awesome! Essence for the country.

Some people are: here to make money, go abroad to pick up the inventory

Some people question: How did this money go out ...

Of course, there are complete procedures, legal and reasonable, and there is nothing to say. After all, the money you make, is not the right to dominate.

But what Xiao Chai wants to say is that Haidilao can't get a loss? Can the founder still take the princess of Singapore?

Which one is true? Of course, buying a mansion is definitely true. Although Haidilao is not making money anymore, the boss of Haidilao has made money.

Speaking of Haidilao and Singapore, another founder Zhang Yong quietly immigrated to Singapore before the listing of Haidilao.

Shi Yonghong's 2.5 targets to buy luxury homes in Singapore apparently seem to keep up with Zhang Yong's pace.

Here we may also judge where the emotions of the melon group come from, that is, the door of Haidilao, it is really Chinese making money, overseas!

For Zhang Yong and Shi Yonghong, that really felt the freedom of financial freedom.

But for Haidilao, it is a tool for them to achieve various freedom. As for the current situation and the future, it is obvious that the importance is not as important as before freedom ...

Well is the real altar of Haidilao, of course, it is true.

The above -mentioned news and views of singing Haidilao are the gradual decline in the turnover rate of Haidilao.

According to Haidilao's financial report, its loss reached 4.163 billion yuan last year. what is this concept? That is, the loss per minute is around 8,500 yuan

From a different perspective, from 2018 to 2020, Haidilao's net profit was 1.64 billion yuan, 2.345 billion yuan and 309 million yuan, respectively, and the three-year accumulated net profit was 4.285 billion yuan.

In other words, Haidilao not only had a negative profit last year, but also a huge loss, which also means that in the year last year, the money made in the first three years of 2021 was almost lost.

According to Haidilao's latest financial report, in the first half of this year, its net loss was 266 million yuan, and Haidilao completely became Yang Bailau.

So what are the key reasons for the current myth, encountering the current situation, eliminating mask factors? We want to go back to Haidilao to go public to find the answer.

On September 26, 2018, Haidilao officially logged in to Hong Kong stocks, which is that this year, Haidilao created a myth of 1.64 billion yuan in net profit, but do you know how many stores did Haidilao have this year?

That's right, it is 466, or the bone -eye, which is still listed, increased 193 a year, and in 2017, the number of stores was only 273.

Then do you know how ruthless the stores of Haidilao have expanded? From 2019 to the end of 2021, there were 768, 1,298 and 1,443, respectively.

Among them, 829 were newly opened in the first half of 2020 and 2021, more than the total of the past 25 years.

From the corresponding profits, from 2018 to 2021, its net profit was 1.64 billion yuan, 2.345 billion yuan, 309 million yuan, and -4163 billion yuan.

The rapid expansion of the store has brought a sharp decline in profits. This is the face of Haidilao's proud business model.

But it doesn't matter. Once the company is listed, the business logic has changed. After all, the capital market makes money easier than the business itself, and more.

Haidilao is an absolute master player. Along with the rapid expansion of the store, it is a large quantities of Haidilao models that have been praised by all walks of life.

In February 2021, Haidilao's market value rose to HK $ 480 billion, that is, with the expansion of the store, Haidilao's market value was nearly five times.

In the process, Haidilao pursued the scale of revenue and rushed to the market value, and then the founding team reduced its holdings crazy. In 2020, according to media reports, Zhang Yong and his wife set up about 1.56 billion Hong Kong dollars; Shi Yonghong set up about 780 million Hong Kong dollars ...

In other words, from the perspective of the outside world, this expansion process is a business model that Haidilao replicates its success in batches, but from the perspective of profit, this operation is actually overthrowing the original model. In other words, it is the original refined store operation method, which has changed its brutal expansion, which is bound to offend consumers.

In this conclusion, we can see from the change rate of Haidilao. In 2017 and 2018, Haidilao's flip rate reached 5.0 times/day. This number is an absolute myth in the catering industry.

However, the turnover rate of Haidilao in 2019 fell to 4.8 times/day, and fell sharply to 3.5 times/day in 2020, and further fell to 3.0 times/day in 2021.

On the other hand, it also means that Haidilao during the brutal expansion process has not completely copied the excellent business model in the past, which led to the rapid rise in costs, the superposition of the flip rate, and the loss naturally came.

At the end of last year, Haidilao launched the "Woodpecker" plan to optimize the store, announcing that it was necessary to gradually shut down about 300 stores that have not operated and expected.

Although the closing store came quickly, the hemostatic goal was not ideal. In the first half of this year, Haidilao's operating income decreased from 2021 in the same period in 2021 to 16.76 billion yuan, and its net loss was 266 million yuan.

At the same time, it is worth noting that the central report shows that its turnover rate drops from 3 times per day in the same period last year to 2.9/day.

It is not difficult to see here that the mask has a great impact on Haidilao, but it can also be seen that Haidilao's crazy expansion in the past few years has not achieved batch replication of business models.

In other words, the advantages of stores in the era of refined operation in batches are unpredictable through blind expansion.

The capital market obviously also clearly see this. Now Haidilao's market value is HK $ 93.7 billion, the highest point has fallen to nearly 400 billion Hong Kong dollars, which is so tragic.

However, even more tragic is that there are many "accidents" the foundation of Haidilao, that is, the consumer reputation is really the biggest crisis in history.

At the same time, more and more players have begun to run out of their own unique business methods on the hot pot. The advantages of Haidilao's service supremacy are also weakening.

Coupled with aesthetic fatigue, many consumers have disgusted emotions about Haidilao's passionate service methods. For example, some consumers said that Haidilao's service is so good that people are restless.

Therefore, it is foreseeable that the downhill road of Haidilao may not end.

But what is the purpose of making money? It is for freedom, and the founders of Haidilao are obviously free now ...

Perhaps the capital route may be in the plan.

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