At the National Outstanding Entrepreneur Media Meeting of Yangshao Liquor Group, Chairman Hou Jianguang opened his heart

Dahe News reporter Huo Kunfeng

On September 19, Yangshao Liquor Group held a meeting of "Promoting Entrepreneur's Spiritual Gathering High -quality Development" 2021-2022 National Outstanding Entrepreneurs Media Meeting to celebrate the chairman of the group Hou Jianguang won the honor of 2021-2022 "National Outstanding Entrepreneurs" honor. title. Xu Xin, Deputy Director of the Office of the Provincial Henan Liquor Revitalization Leading Group, Xu Xin, Director of the Food Industry Office of the Provincial Department of Industry and Information Technology, Xun Yongjun Zhang Yi, executive secretary of the Entrepreneur Association, and more than 30 media representatives attended the meeting.

Heavy honor

It is a heavy responsibility

On September 16th, at the 2022 National Entrepreneurs Activity Day and the Annual Conference of Chinese Entrepreneurs held in Baotou City, Inner Mongolia Autonomous Region, Hou Jianuang, chairman of Yangshao Liquor Group, was awarded the honorary title of "National Outstanding Entrepreneurs" in 2021 to 2022.

It is understood that more than 190 companies in the country have won this honor, and 6 companies in Henan are on the list. Hou Jianguang is the only award -winning person in Henan's wine industry. Looking at the national wine companies, only three liquor companies have won this award, and the other is from Guizhou and one from Shandong.

At the media meeting held on September 19, Xun Yongjun, vice president of the Provincial Entrepreneurs Association and Secretary -General of the Provincial Federation of Enterprise Federation, handed over the "National Outstanding Entrepreneur" honorary certificate and trophy to Hou Jianguang's hands.

One point of cultivation, one point of harvest; one honor, a responsibility. As Hou Jianguang said, he was fortunate to get the honorary title of "National Outstanding Entrepreneurs". It was not only honored, but also excited and happy. At the same time, he also felt a heavy responsibility, and the sense of mission of the revitalization of Yujiu was also stronger in the future.

Although the responsibility is on the shoulders, Hou Jianguang is still confident in the future. He said that the sales goal set by Yangshao Liquor Group was to strive to exceed 10 billion yuan by the end of the 14th and fifteen -five. The long -term planning goal is to enter the first square of the national liquor. This is the great ideal of Yangshao Liquor Group.

As a Henan entrepreneur

To love Henan Father Family Followers

Media Question: The spirit of the Central Plains is in the same vein. As a national outstanding entrepreneur from the Central Plains, how should you promote the entrepreneurial spirit?

Hou Jianguang replied: As an entrepreneur, we must first love the party and the country. As a Chinese, as a Chinese entrepreneur, we must first love the party and the country. Only with patriotism can we have unlimited motivation and passion into the management and management of the enterprise. Entrepreneurs are definitely not only as simple as doing business, earning small money, and supporting their families. Real entrepreneurs must rise to a sense of social responsibility.

Second, entrepreneurs must have the spirit of innovation. As an entrepreneur, we must take the spirit of innovation as the core business philosophy of an enterprise from beginning to end. Now the era is progressing and technology is developing rapidly. In such an era, no matter how you go and where to go, innovation is needed. Innovation is a motivation for a never -exhausted development of an enterprise.

Third, entrepreneurs should talk about integrity and integrity. As an entrepreneur, there are upstream customers and downstream customers, and they have to face terminal consumers. Therefore, entrepreneurs must talk to the upstream and downstream customers with integrity and honesty to terminal consumers. Essence

Fourth, entrepreneurs must have the spirit of dedication and return to society. As an entrepreneur in the Central Plains, how to put the entrepreneur spiritual spirit, first of all, he loves the Central Plains, loves Henan, and loves Henan's 100 million father -in -law. From the perspective of Yujiu's revitalization strategy, why should we mention the revitalization of Yujiu? Just work hard to make a bottle of wine that Henan people love to drink. As the people of Yangshao, we must strive to make Yangshao Caocao Liquid wine from the perspective of scientific research, make the product perfect from the perspective of quality, and dedicate a bottle of elaborate Yangshao Tao Fang wine to Henan people.

Innovation is forced out

Yang Shao tasted the sweetness of innovation

Media question: Chairman Hou just mentioned "innovation" when Chairman Hou talked about the entrepreneur spirit. How do you think of innovation? How to be an explorer, organizer, and leader of innovative development?

"Innovation is a motivation for never exhausted the development of enterprises, it runs through the entire process of enterprise development." Hou Jianguang believes that excellent enterprises are moving forward on the road of innovation and will always be on the road of innovation.

The innovation of Yang Shao is the incense -type innovation. It is an original Tao Rongxiang type, and it has taken a new path for Yujiu.

The second innovation is product innovation. Through innovation, the added value of the product has also been increased, and it also provides motivation for corporate development and has made due contributions to social development.

The third innovation is the innovation of marketing models. Yangshao's marketing model is to make features in the Big Camp. Later, the Sanmen Gorge was achieved, and then went to Zhengzhou before radiating the province.

"I think that innovation is always through a company. From the past to the back, Yang Shao tasted the sweetness of innovation, hoping that Yang Shao would go better and better in the future of innovation." Hou Jianguang said proudly.

Live up to expectations

Put up the banner of responsibility for the revitalization of Yujiu

Media questions: I have mentioned entrepreneur responsibilities before, how do you think of the social responsibility of entrepreneurs?

Hou Jianguang said: "Through the development of enterprises, I discovered that Henan needs a bottle of liability for good wine. From the initial responsibility to the employees of Yangshao to the responsibility of 100 million Henan people, to the consumer across the country, this is a copy. Upgrade of responsibility. "

"The first responsibility was to do a good job in Yangshao Liquor Group, so that more than 4,000 workers in Yangshao had food. The number of employees continued to increase, and the responsibility became greater and greater." Hou Jianguang said. When it comes to Henan, a bottle of wine is needed. There are many brands in Henan. Now everyone is working hard, and they are also improving at different levels. We all hope to have a Yujiu brand to enter the first square of Chinese liquor. This is the expectation of the Provincial Party Committee and Provincial Government and the Provincial Yujiu Revitalization Leading Group. In the Yangshao, these two responsibilities made me stress the power, and I must live up to expectations, and to carry the banner of the responsibility of the revitalization of Yujiu. "Hou Jianguang said.

Yujiu revitalization

Opportunities for prepared companies

Media question: The provincial government and various functional departments have issued a series of support policies for the revitalization of Yujiu. What are the experiences and feelings of your experience and feelings in the process of the rejuvenation of Yujiu?

"For this topic, we must first thank the provincial party committee and provincial government's strategy of rejuvenation." Hou Jianguang said, "I have been making wine for so many years. From 2004, Yang Shao began to transform and develop. Wine and high value -added wine, because the purpose of high quality is to be high value -added, and at the same time, high quality is also to meet the people's longing for a better life. At that time, the transformation was to adjust the structure. It must be adjusted to adjust the structure and adjust the product structure up.

Under such circumstances, Yangshao started one step from 2004 and after 13 years in 2017. In these 13 years, Yang Shao has laid the foundation on the road of transformation. When the 2017 Yujiu Revitalization Policy was implemented, Yang Shao had shown an upward trend. It happened that the Provincial Party Committee and the Provincial Government attached great importance to the development of Yujiu, and the leaders of Sanmenxia City and Laichi County also attached great importance to the development of the Yangshao wine industry. In this way, a good atmosphere of "Yujiu Revitalization" was formed, and Yangshao also received the biggest dividend.

Hou Jianguang said with emotion: "All the success of everything is for those who are prepared. Without the first 13 years of preparation, I guess we are also difficult now. Only by making full preparations, and then through the east wind of the revitalization of Yujiu, Yang Shao can Quickly take off. "

According to reports, from the proposal of Yujiu's revitalization strategy to the current five years, Yangshao's sales performance has made rapid progress, and the growth rate has been above 30%in the past four or five years. "Thank you very much for the great strategic deployment of Yujiu's revitalization. In the next step, Yangshao will also use the Dongfeng of Yujiu to revitalize the east wind to make the basic work more solid, and the development direction will continue to be clear. At the same time, I hope that all Yangshao people will continue to work hard. Live up to the expectations of the Provincial Party Committee and the Provincial Government, and live up to 100 million Henan Father's Henu's expectations for us. "Hou Jianguang said sincerely.

Practice the spirit of craftsmanship

Make the product perfection

The media questioned that Hou Dong had been rated as the most beautiful jealous artisan twice before. How did Hou Dong lead Yangshao Liquor Group to practice the spirit of craftsmen?

Hou Jianguang replied that the core carrier of the enterprise was the product, so when it comes to the end, it still has to fall into the product. From the original intention of the product, we must think about what kind of consumers to face this product in the future. What kind of benefits we have to bring to consumers and what kind of enjoyment? "Based on such a original intention, when we are developing products, we must be perfect and beautiful."

Hou Jianguang said that we put forward the quality of "Four Goods" to dedicate the good -looking, delicious, smelling, and good to dedicate to consumers. How to achieve the quality of "Four Goods"? It is necessary to refine it through the product design, the purchase and supply of the procurement, the refined quality testing, the refined finished packaging, and the refined quality tube. There are standardized management texts, management processes, and management systems in these five refined management processes, referred to as "Wuhua". This is a manifestation of the spirit of craftsmen.

In addition, Yangshao Liquor Group also has three scientific research: microbial metabolism research, flavor material composition research, and food safety index research. We mainly use these three studies to ensure the stability of the internal wine and the characteristics of the wine body. The study of liquor is to study the microorganisms. Then there is a study of flavor material composition. The difference between this bottle of wine is good and bad. The key to other wine is that this bottle of wine smells good or bad, and it is delicious in the mouth. This is a flavor. Essence The third is the study of food safety indicators. The wine made meets the requirements of national food safety indicators.

"As long as these three scientific research is done well, there is no problem with this bottle of wine. There is no problem with food safety. The flavor is full and delicious. It has its own characteristics. Rongxiang. Regarding the spirit of craftsmen, we are implemented through these aspects. "Hou Jianguang said.

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