Children's drink "Guo Bei Shuang" was reported by former employees to use expired raw materials, and the regulatory authorities responded
Author:Burning news Time:2022.09.20
Future Network, Beijing, September 20 (Reporter Ling Meng) Children's fruit drink actually used expired raw materials? Recently, a report video of a former employee will be Referred to as "Binbin Group") pushed the public opinion wind.
According to Sina Finance Weibo news, recently, a man who claimed to be a Bai Shixin Beverage (Beijing) Co., Ltd. (hereinafter referred to as "Bai Shixin") of the former employee of the former employee reported that Bai Shixin was in "Guo Bei Becka In the production process of children's fruit juice drinks, the expired main agent (pre -mixed solution other than syrup) and expired packaging materials have been used, and it is said that the Market Supervision and Administration Bureau of Beijing Huairou District has done a case.
On the afternoon of September 20, the reporter in the future called the Market Supervision and Administration Bureau of Huairou District, Beijing, and the relevant staff responded that "indeed received consumers' reports on the above issues, and it has been filed. The problem of Bai Shixin reported by the report is not established. The complaint about the expired main agent is being investigated and obtaining evidence. At present, the survey results have been fed back to the reporter. "
Well -known brands were reported by former employees: once used expired main agents, bag materials
According to Sina Finance Weibo, recently, a real -name report video about the fruit beverage brand of Binbin Group- "Guo Bei Shuang" has been circulated in the industry.
It is reported that in this video, a man who claimed to be a former employee of Bai Shixin Beverage (Beijing) Co., Ltd., a subsidiary of Huibin Group, stated that as a company that produces children's juice beverages, Bai Shixin is producing "fruit doubler. During the process of "cooling" products, the expired main agent (pre -mixed solution other than syrup) and expired packaging materials.
Picture source: Sina Weibo
Sina Finance Weibo shows that according to the real name report in the video, in 2017, he found an expiry of imported raw materials from Germany, but the company did not do destruction, but continued to produce finished beverages for sale direction. market. In addition, in the production process of this batch of products, the company also uses a large number of expired packaging materials -aluminum foil bags. In July 2021, he had reported to the Market Supervision and Administration Bureau of Huairou District, Beijing, and led the staff of the bureau to Ba Shixin to seize the unused packaging bag on the spot. Subsequently, the Market Supervision and Administration Bureau of Huairou District had done a case.
On the morning of September 20, the future reporter found that after the search of major social platforms, it was found that the short videos of the above -mentioned real -name reports could not be searched. In the afternoon of the same day, the reporter in the future called the above -mentioned issues reported by the reporters to the public phone call of Bai Shixin Beverage (Beijing) Co., Ltd.. The relevant personnel responded that they had to reply to related issues and then hung up the phone.
Subsequently, the reporter in the future called the Market Supervision and Administration Bureau of Beijing Huairou District, and the relevant staff responded that "indeed received consumer reports from the above issues, and Bai Shixin reported by the reporter used the expired main agent to use the expired main agent. The issue of expired packaging materials has been filed for the case. At present, the cases of expired packaging materials have been completed. The feedback was given to the reporter. "
According to the company's investigation, Bai Shixin Beverage (Beijing) Co., Ltd. was established in March 2014. The legal representative is Yan Danzheng, which is under the Binbin Group and is a 100%holding subsidiary.
Long -term trapped in the "Red Bull Dispute", a number of subsidiaries in disputes in disputes in disputes
Public information shows that the Binbin Group was founded in the 1990s and has 76 member companies. It operates business to cover fast consumer goods, green health industries, cultural and sports industries, financial leasing business, etc. Since its establishment 26 years ago, Huabin Group has gradually established a foothold in the fast -moving market through a series of measures such as the introduction and acquisition of "Red Bull", "Guo Bei Shuang" and "Vitacoco".
In fact, as early as 1995, the Binbin Group had opened up territory in the domestic fast -moving consumer goods market. It is reported that this year, the Thai Tiansi Group reached a cooperation with the company that the Red Bull brand affiliated with the Red Bull brand, and signed an agreement with a period of 50 years in cooperation, which has obtained its exclusive "Red Bull" brand in the Chinese market. Franchise.
With the spread of advertising such as "drinking red cows, sleepy, tired, and more tired," the Binbin Group also rose from this fame. Later, the Binbin Group opened the road of expansion in the fast -moving consumer goods market.
Picture source: official website of Huibin Group
In 2014, the Binbin Group acquired some of the equity of the US "Vitacoco" brand; in 2015, the German children's juice beverage brand "Guo Bei Shuang" was introduced and continued the brand of the brand's "Global Children's Juice Brand"; 2016 In the year, the group acquired and controlled the Norwegian high -end water brand "VOSS". In order to open up the consumer market, at the end of 2016, the Binbin Group also launched a youthful energy drink- "War Horse", which has attracted the attention of young consumer groups.
At present, on the homepage of the official website of Huibin Group, the five fast -moving brands of "Red Bull", "Guo Bei Shuang", "Vitacoco", "War Horse", "VOSS" are very eye -catching. Hope that, in the past 20 years, (in the past 20 years, (Red Bull) has rewritten the ranking of the Chinese beverage market in the Chinese beverage market with the highest performance in the Chinese functional beverage market, and establishes the leading position of Huibin's fast -moving goods market. "
However, in addition to the brand awareness, Red Bull brought a long -term trademark dispute to Binbin Group. Public information shows that since August 2016, Thailand Tiansi Group initiated the "Chinese Red Bull" trademark infringement lawsuit to Binbin Group, saying that the 20 -year operating period of the two parties is about to expire and requires the Chinese Red Bull to stop using the Red Bull brand. Chinese Red Bull believes that the agreement signed by the two parties stipulates that the cooperation period is 50 years, and the right to use the red bull trademark has not expired. As a result, the two parties set off a six -year litigation war on trademarks, dividends, and equity. To this day, the dispute finally came to an end. According to the China Economic Weekly, in April 2022, the Shenzhen International Arbitration Institute commissioned the judicial appraisal agency to identify the signature trace of five people including Yan Bin Group, founder of Huibin Group, and Xu Shubiao, the founder of Tiansi Group, which was involved in the 50 -year agreement. Recently, the identification results have been released. According to the results of judicial appraisal, the signatures of five people including Yan Bin and Xu Shubiao are true.
This also means that the trademark infringement dispute that has troubled the Binbin Group for many years may end. However, the "troubles" faced by the Bridebin Group are not stopped. The company's investigation shows that the risk of membership of the Binbin Group is as high as 999+, and more than 30 holders of its holding companies also face risks such as bankruptcy, prosecution, and being listed as dishonesty.
According to the company's investigation, in 2018, Huabin Investment (China) Co., Ltd. had an application for bankruptcy of Beihai Uda Food Frozen Co., Ltd., a subsidiary of Binbin Group. In addition, the referee documents involved in the refereeing documents involved in the referees of the referees of more than 3,600 referee documents involved in the referees of the holding subsidiaries of the Hualiba Group due to financial borrowings, housing trading contracts, and infringement liability disputes.
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