The number of flowing water, the content risk control of the iron -bearing content

Author | Zeng Lingling

Text | Intelligent Relators & Round Bell Theory

After the reckless dispute, how can the digital content platform go far?

It is likely that Yue Fei, who was recovered by the "Twelve Gold Medal", sighed and sighed -the ten -year power was abolished once.

Yue Fei's ten -year victory was destroyed by the hand of traitors, hateful and inevitable.

However, under the tide of Internet synthesis, the "ten -year victory" of the Internet content platform is not only unfortunate, but also sad. Because this can be avoided.

On August 3, the National Computer Virus Emergency Treatment Center (hereinafter referred to as the "Emergency Center") newly notified a number of illegal mobile APP lists, including 17 APP "Sina Finance", "Finding" and "Dolphin Family". It's famous. "

It is understood that this was not yet a month before the emergency center notification, and this is the 12th notice since 2022.

Under the tide of Internet content integration, this "twelve gold medal", which protects the security of the network content, tells us that there is no need for the importance and urgency of digital content risk control at the moment.

Digital content of flowing water

Digital content such as "flowing water" has several characteristics.

First of all, the number of numbers is like flowing water. There is no normal form, which is difficult to elusive, resulting in the difficulty of digital content risk control.

From the initial graphic, to the voice and video content later, you can see the characteristics of the digital content that "degenerate due to deformation and different due to different things".

With the development of technology, the number of black -gray production numbers has become higher and higher from production to fake -from a few years of posting machines to now smart voice generation, fake intelligent images, and even video changes to the face. Increase the difficulty and cost of content risk control.

Secondly, compared with traditional printing content, the production scale of digital content is large, the growth rate is rapid, and it can flow, diffuse and penetrate quickly on the Internet, and inappropriate control. "Flowing water" will become "floods." This also means that digital content risk control has entered the computing dense type from human -intensive (manual review).

Data show that human beings have entered the Internet 5,000 years, and the content of the text records is 5 Ai (1 Ai Tie Bybolis = 1, 152, 921, 504, 506, 846, 976 bytes). But in 2006 alone, the number of digital content generated throughout the year exceeded 280 Ai.

In recent years, driven by "high -definition, three -dimensional, video, and user creation content (UGC)", the digital content has further exploded, like "floods." From 2018 to 2020, the compound annual growth rate of China's digital content industry was as high as 9.33%, exceeding the GDP in the same period. Digital content review is no longer a time that can be competent by manpower alone.

Finally, the development of technology and industries is unprecedentedly rich in digital content, making the digital content a "rich mine" of the digital economy, and also becoming the "fat meat" in the eyes of black and gray. Digital content risk control shows 24 hours of uninterrupted " Long -term strong confrontation "situation.

The torrent of the era of digital content was out of the rivers and rivers, which gave birth to Internet giants such as Douyin and Kuaishou. At the same time, it is also constantly scrubbing the river embankment of the network content, and the stronger the platform potential, the greater the hidden dangers brought by the content of the content. The digital content platform, if it becomes an useful "indirect evil tool", will cause trouble and loss to the normal operation of the enterprise.

From April to July this year, in the three-month "Qinglang · Rectification live broadcast and short video chaos", 106 live broadcast short video platforms were shut down. Talking and fines, 16 key live broadcast and short video platforms including Douyin, Taobao, WeChat video number, 563,000 illegal live broadcast rooms were disposed of, 2.351 million short videos were cleaned up, 120,000 illegal user accounts were closed. ...

Data from the new generation of digital content risk control service providers NetEase Yidun shows that in the six years since its establishment, NetEase Yidun terminal coverage exceeds 2.5 billion, cumulative detection data exceeds 2 trillion, and mobile security risks have exceeded 140 billion yuan. Threat 70 billion ...

It can be seen that digital content risk control is still long -term. As the content platform attaches great importance to the risk control of digital content, related needs are rising. The development of the digital content platform, how to achieve the content of the content "without control" is related to the life and death of the enterprise.

Iron content risk control

Regardless of whether a spoonful of wine is poured into a bucket of sewage or pouring a spoonful of sewage into a bucket of wine, all the buckets of sewage are obtained. This is the famous "wine and sewage law" in management.

It can be seen that the proportion of sewage and wine does not determine the nature of this bucket of things. What works is the spoonful of sewage. With it, even more wine will become sewage.

This is the same as content risk control. For the digital content platform, even if it has 10,000 high -quality content, as long as there is violation of the content, it may face the risk of punishment, removed, and even shut down.

The 12 notifications from the National Emergency Center from January to July 2022 have knocked on the bell-content risk control will become more and more important. The content platform should bear more content governance responsibilities due to the benefit of the number content, and the logic behind Essence

On the one hand, as far as enterprises are concerned, the greatest value of enterprises is to solve social problems rather than creating social problems. Digital content platform has solved many social problems in the past few years, which has brought merchants.

However, some platforms also have a large number of violations such as "color, ugly, strange, false, vulgar, gambling", which brings it a crisis. These contents are not only uncomfortable with the development of the platform, which will cause user experience to decline, user loss, and the reputation of the platform. At the same time, it will also seriously threaten the vital interests of platform users, and even cause social problems and affect corporate development. On the other hand, for major industries, with the deepening of digital transformation, the digital economy is in full swing, and the risk control of digital content and digital content will become the standard of the enterprise in the future. How to develop and evolve in form and platform, content risk control will be the "cockpit stone" of the company's voyage, and it is also the "iron camp" of the content platform.

However, digital content risk control does not happen overnight, but a long -term battle of real -time strong confrontation and long chain three -dimensional battle. It requires a lot of manpower and technical investment. Any part of the chain may cause the pre -power to abandon.

To put it simply, digital content risk control covers the use of a full life cycle, including registered user account registration before use (avoid garbage registration), intelligent identification and security detection in use (avoid experience and user equity in use) Anti -fraud, game anti -mortar, and marketing anti -cheating, as well as attacks that may exist all the time, attacks from various angles of the Internet, etc. This can also be Feeling the number of digital content risk control requires "everything".

(△ NetEase Easy Dun Digital Content Security Solution)

This means that in terms of cost or technical point of view, it is difficult to digest internally by single -content platforms. Therefore, third -party security manufacturers and security risk control companies are becoming a new demand for enterprises to escort. This can be proven from the "circle of friends" that NetEase Yidun has served. At present, Netease Easy Dun has served thousands of industry heads, including many of them, Foreign Ministry, CITIC Securities, Xiaomi, vivo, iQiyi, Zhihu, B Station, TAPTAP, China Mobile Games and other well -known enterprises and institutions The service indirectly covers more than 99%of netizens.

Digital content risk control has also become an industry with a market space of over 100 billion yuan as early as 2018. The construction of the safety industry system standards is also continuously promoted, and the operation of security strategy has become a new profession -the "National Vocational Skills Standards for the Internet and Information Security Administrator" drafted by Netease Yi Dun was officially released in 2020, which is also the industry Cultivating safety strategy operators provide support.

How does the content platform "risk control" free of "seal control"?

Obviously, the Internet content platform is entering the era of "less mistakes and mistakes". How to risk control to avoid sealing and controlling the content platform needs to recognize the major characteristics of digital content risk control.

First, the threshold seems low, but it is actually very high. Technology needs to continue iteration, the scene is non -standard, and big data support is required.

Based on the above characteristics, digital content risk control also has a strong scale effect. In the future, the mainstream development trend can only be a large platform battle, not an enterprise to fight alone. That is, digital risk control service providers need to be "knowledgeable."

Just like Feishu was born in the internal OKR application of Douyin Group (original byte beating); nails were born inside Ali internal collaboration; the birth of Netease Easy Dun is inseparable from the "feeding" of NetEase's diversified Internet business.

Netease attaches great importance to content risk control from providing blogging and mail products, and the game, e -commerce, social, social, entertainment, etc. involved in its business requires content risk control. These internal needs and practice have allowed NetEase to have more than 20 years of data accumulation, and also allows NetEase Yidun to "see a lot of knowledge" in content risk control.

These have precipitated a series of high -efficiency scenario data refining processes and algorithm training plans for the NetEase Yidun algorithm team. Established hundreds of model recognition models, up to 99.99%of the category model accuracy, and continued to receive various official authoritative approval including the Zhejiang Science and Technology Progress Award first prize.

Second, either there is no accident or a big deal. The cost and error cost is high and the stability is higher than that.

Digital content risk control accidents are only 0 and 1. Enterprises cannot have fluke or act as "little rats", because an accident may interrupt the momentum of the development of the enterprise, and even destroy many years of accumulation.

At the end of July 2019, Xiaohongshu, who was in a rapid growth period, suddenly "was removed from the shelves". After the rectification, it was re -launched after more than 70 days. It was about 93 million, and by the end of September, the use of users was 72.88 million. There are many examples, in addition, there are also many "connotative paragraphs" like Douyin Group (original byte beating).

Therefore, it is important to choose a verified content control service provider. Netease Yidun, who has been verified from Email, Blog to social entertainment, games, and shopping within Netease, is not surprised by the "use" by thousands of industries. "Take it" is the same.

Third, digital content risk control is a long -lasting battle. It runs through the full life cycle of the enterprise and needs to be improved in all directions and continuously. Including manual review, machine recognition, and safety strategy, there are no few links.

At present, the trademark of third -party content risk control service is "machine recognition+manual review". Among them, "machine recognition" undertakes the part of "standardization of recognition ability", that is, based on deep learning and large -scale sample training, analyze the content, and distinguish the pornographic, vulgar, advertising, government involvement, terror, scolding, irrigation, irrigation, irrigation, irrigation, irrigation The possibilities of the possibilities are marked with red and classified pre -processing, and finally handed over to the "manual review" to be responsible for the qualitative part. There are also a few service providers providing "machine recognition+manual review+security strategy" service. The industry earlier is NetEase Yidun. The "safety strategy" provided by it can analogize the bridge between "machine recognition" and "manual review". It not only helps the artificial team to handle the characteristics and knowledge of it, abstract it to the machine, and make the machine recognition "smart"; According to general issues, the development of some strategic tools continuously screening the data after the machine recognition, making the results output more accurate.

Since it is done earlier (internally developed in 2012, and starting foreign services in 2016, in 2019, the scheme of NetEase Yi Dun has become a general solution for the industry). Compared with other companies, Netease Yi Dun is one of the few "strategic operation teams". Content risk control service providers, compared with the "machine+manual" model in the market, NetEase Yidun supplements the important link of "operation", becoming a "minority of professional digital content risk control services that can provide a one -stop all -life cycle group".

All in all, digital content risk control, like a special football game participating in the content platform, you can not score yourself, but you cannot lose and be broken by the opponent. Otherwise, whether it is 1: 0 or 100: 0, the ending is lost! The platform from content risk control to "sealed control" depends largely on a "goalkeeper".

*The pictures of this article are from the Internet

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