Cai Kaiyun was awarded "Outstanding Entrepreneurs in China"

Hubei Daily News (Correspondent Zhang Li) On September 19, the 7th China Wine Capital Forum and the China Wine Golden Bottle Award Ceremony of the 7th China Wine Industry Golden Bottle Awards were held online. , Talk to the high -quality development of the industry. The event simultaneously released the nine major awards of the Golden Bottle Award of the Chinese Wine Industry. Cai Kaiyun, chairman of the rice flower fragrant group, chairman and general manager of the rice flower fragrant wine company, was awarded the "Outstanding Entrepreneur of China Wine Industry".

This event is directed by the China Listed Companies Association and Chengdu Media Group, hosted by the Daily Economic News. This year, the selection of the Golden Bottle Award of the Chinese Wine Industry includes the well -known wine companies and listed companies in the wine industry, covering the entire field of Chinese wine industry such as white wine, beer, wine, and health wine. Based on public voting and expert voting, the award list was finally released.

In recent years, in the face of the international and domestic dual -cycle pattern and normalization of epidemic prevention and control, the Chinese wine industry has also ushered in multiple opportunities and challenges. How to seize the characteristics of the new cycle of the industry, depict new blueprints, achieve new value, and create a new height? A group of outstanding enterprises in the industry actively responded and took the initiative to show the development of development, courage, and vitality. As the helm of Chujiu Leading Enterprise Daohuixiang Group, Cai Kaiyun also has a new strategic thinking and layout to promote the steady forward and innovative development of the enterprise.

Focusing on the sustainable development, the rice flower incense adheres to the mission of "making wine for a better life", highlights "serving consumers", and creates the core competitiveness of "demand response marketing capabilities and innovative product capabilities" "131" strategic goals, developing the fragrant series of products, strengthening competition and grabbing culture, implementing marketing changes, innovative brand marketing, realizing the sales of sample, vibrant family, and treasure No. 1 products, the steady quantity of the fragrant series products is the rice flower incense The main business of liquor is the "double tens of billions" target.

Focusing on innovative actions, the rice flower fragrance has carried out products, technology, quality, and management innovation in all aspects. The nation's first fragrant process, promote category innovation, aim at the track track, and cultivate new kinetic energy; accelerate industrial upgrading, build a 10,000 -ton fragrant white wine intelligent brewing base, and promote intelligent manufacturing; integrate into the digital economy, develop digital music, liquor in liquor, liquor in liquor Production management automatic control, liquor traceability and other systems to upgrade industrial capabilities; focus on industry bottlenecks, innovate inspection methods, strengthen food safety testing, and establish a "four" food safety control model.

Build a new ecological pattern, and implement the coordinated development of industrial clusters in the rice flower fragrance. With the liquor industry as the core, linkage the supporting industry, logistics industry, and cultural tourism industry, driving the development of the ecological chain of upstream and downstream business District advantages, promote the sharing of enterprises in the core production area of ​​Zhongnan Liquor, participate in the joint construction of the Chinese liquor brand cluster alliance, and commit to creating a world -class advantage industrial cluster; build a public platform for scientific research innovation, plan to build the liquor industry research institute, promote technology innovation and technology Upgrade, build a new ecosystem for win -win competition.

Changes from time to time and move. In a new period of "14th Five -Year Plan", Cai Kaiyun's innovation concept, inheritance and innovation, established the overall strategy of high -quality development as a strategic policy to build strength rice and flower fragrance, vitality rice flower fragrance, charm of rice flower fragrance, and promote sustainable and healthy development. We will strengthen reform and innovation in development, brand communication, marketing change, technology research and development, talent construction, quality improvement, etc., work together with industry colleagues, build a new pattern of development, and jointly promote the revitalization and prosperity of the Chinese liquor industry.

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