The pineapple market promotes the "12221" system to form Xu Wen pineapple continuous innovation to promote income

Many people do not know that the construction of the "12221" market system of Guangdong's agricultural products originated from experimental planting for Xu Wen pineapple. Prior to 2018, Xu Wen's pineapple production was high and the sales were small, and the confidence of fruit farmers was cracking down on fruit farmers. "Earn a little this year, take it in next year; make a little bit of next year, and take it in later."

With the increase of yield and income and income from the majority of farmers, the starting point and ending point, the Guangdong Agricultural and Rural Hall quickly prepared a working group to deeply cultivate the pineapple industry. With Xu Wen's pineapple as the test field, the thinking framework for the construction of Xuwen pineapple marketing system was proposed. In February 2019, the Guangdong Provincial Department of Agricultural and Rural Affairs formed a special work team of Xuwen Pineapple to Xuwen to conduct in -depth investigations, and accordingly, it was refined to form "12221".

In the spring of 2019, the first pineapple production and sales docking conference was successfully held. On the day of the event, more than 500 buyers went to buy. Xu Wen pineapple purchased exceeded 120 million kg, accounting for more than 1/5 of the total output of the year. Through the promotion of the event, Xu Wen pineapple successfully exported to Russia, Japan and other countries. At present, the value of Xu Wen pineapple has doubled overseas, increasing Xu Wenguo's income.

In 2019, Xu Wen's total output value reached 1.5 billion yuan, an increase of 53%year -on -year from 980 million yuan in 2018. The output value of Xu Wen pineapple rose year by year in 2019-2022. This year Xu Wen's pineapple output was about 796,000 tons, with an output value of about 2.5 billion yuan, and the average acquisition price was 1.5 yuan/catties. In the past five years, Xu Wen's pineapple output ranging from more than 500,000 tons to more than 700,000 tons, and the head price from a few cents to a maximum of 3 yuan, the per capita GDP increased from 23748 yuan to 33676 yuan.

Corresponding to the enthusiasm of planting pineapple with farmers is that the rent of Xu Wen's agricultural land has risen. In the past, Xu Wen's land rent was 1,300 yuan/mu. Everyone is getting more and more enthusiastic about planting pineapple. The changes are the planting concept of Xu Wen pineapple. Related practitioners said that from the fact that many farmers' agencies and agents have known to open their mobile phones to see the market big data. All this effort is ultimately reflected as the income of practitioners continues to increase.

Relevant sources said that the continuous income increase of fruit farmers is the biggest driving force for the construction of the "12221" system and is also the vitality of "12221". It is precisely that it can jointly bring farmers with farmers and promote farmers to increase their income, so that new unit departments and social forces are willing to join. There are more and more friends in the working group.

In 2020, the emergence of the new crown pneumonia's epidemic disrupted the original planting plan of the fruit farmers. The working group went back to Xuwen from Guangzhou and Beijing. When the traditional offline marketing model was cut off, Xu Wen pineapple began to carry out electric shock marketing. The working group grabbed the clock and started "Xuwen Pineapple Online Purchase Purchase". For more than a month, the price of pineapple was gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xu Wen pineapple reached 1.68 billion yuan, an increase of 12%over 2019.

The good response of the online communication mode of Xu Wen's pineapple has also led to the start of the "12221" agricultural product market system construction new way of online marketing. Many agricultural products such as litchi, abalone, oyster, lion goose, grapefruit, etc. Volkswagen's horizon, thus opening the prelude to cultivating the "new infrastructure" of digital agriculture in Guangdong. With the development of online marketing and the increase in sales channels, many purchases are completed directly in pineapple land, but the pineapple trading market has gradually "idle".

Technical persons said that the transformation of the three thinking is very important. From pure sales thinking to industrial thinking, from technology help sales thinking to supply chain thinking, from simply relying on market actions to co -ordination of all parties of society to promote sales. Establishing the concept of the market and the practice of expanding the market. In the past few years, the members of the work team felt a deep sense of gain.

The development of rural industries has its objective laws. It is impossible to achieve overnight. Only by maintaining a certain force, long -term work, a blueprint to the end can it continue to develop and develop. At present, there are still many shortcomings in the Xu Wen pineapple industry. If the quality needs to continue to be improved, the development of one, two, and three production is unbalanced, and the output value is not high enough. Relevant sources said that Xu Wen's pineapple only thought while exploring, adapting to local conditions, and exerting its advantages, and strengthening the pineapple industry and excellence in order to create a pineapple industry belt with world influence and competitiveness. The model of promoting the demonstration has achieved greater results in the high -quality development of characteristic rural industries.

More and more people from different industries have joined the Xuwen pineapple industry. Some of them are aimed at "one production" to make articles on production standards and quality improvement; some people target "secondary production", promote scientific and technological innovation, introduce deep processing projects, extend the industrial chain chain ; Some people target the "three industries" to accelerate the deep integration of agricultural travel, industry+culture. Among them are planters, grass -roots cadres who have taken root in the countryside, new farmers who return to their hometowns, some entrepreneurs, investors, buyers, and cultural practitioners. They introduced more capital and scientific and technological forces, pioneered more new tracks, and promoted Xu Wen's pineapple industry towards the 10 billion output value project.

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