Cainiao launching the clothing industry to bring out the sea special line Chaoshan women's clothing 5 days to Southeast Asia

On September 20th, Cainiao's joint Southeast Asian flagship e -commerce platform Lazada officially launched the clothing industry to bring out the sea. Fashion clothing from Chaoshan and other places in Guangdong is expected to be sent to Southeast Asian consumers as soon as 5 days.

Throughout 2021, China occupied 43.5%of the world's major clothing export countries, and it was difficult to shake its status in the short term. China's clothing industry was mainly concentrated in Jiangsu, Zhejiang and Guangdong. Public data shows that the market size of the Southeast Asian e -commerce clothing market has reached 42 billion US dollars (about 281 billion yuan) in 2021. In 2021, the total turnover of women's clothing increased by 72%year -on -year. 40 % of the turnover of women's clothing categories and maintained an upward trend. It is estimated that by 2025, the number of consumers in Southeast Asian fashion styles will increase 250%over 2021.

In order to further optimize logistics services, Cainiao joined forces in the Southeast Asian flagship e -commerce platform Lazada to officially launch a special line for the clothing industry to bring out the sea. The first station has landed in Chaoshan, Guangdong. Chaoshan merchants can send the goods to the collection point nearby. On the day of the collection point, the package was transferred to the distribution center to complete the sorting center, and the special line aircraft was locked in advance. %, The fastest saves about 2 days; at the same time, logistics costs will also decline. Taking the Vietnamese market as an example, about 200G is sent to Vietnam parcels, and merchant logistics costs can be reduced by about 10%.

"The supply of Chaoshan Industrial Band itself has many obvious advantages, such as clothing, underwear, toys, small appliances, etc. The style of women's clothing preferred by consumers in the Southeast Asian market. It is consistent. "After the 90s, Chaoshan merchants Zhai Sister Zhai said that after the packet group was packed into a large bag to the staff, the scanning large package order represents the successful delivery and delivery. (Merchant performance timeliness) completion is 24-48 hours faster than uncomfortable. Earlier, Sister Zhai joined the Lazada -style women's clothing merchant support plan. She said that the goal at the end of the year was to break the monthly sales of 7,000 orders.

Data show that at present, Cainiao has deployed six smart logistics hubs in the world. Cross -border warehouses that served foreign trade in import and export foreign trade have exceeded 100, covering an area of ​​over 3 million square meters, and more than 240 charter machines are used for trunk transportation, and and and and and and and and And and and and and and. More than 50 ports in the world have established a smart customs clearance system and set up a high -quality global logistics network.

"In the future, the clothing industry will be expanded in more regions. At the same time, Cainiao will also tease LAZADA to launch more special lines to go out to the sea to further realize the refinement and digital intelligence of cross -border logistics." Cainiao International Southeast Asia Miao Qingyun, the person in charge of the business, said that the rookie will continue to carry out the construction of global logistics infrastructure, optimize the "end -to -end" performance services of international logistics, and provide full -link logistics solutions including international express delivery, international supply chain and international freight. "Domestic goods go out to sea" to broaden the international logistics channel.

In the fourth quarter of 2021, the average daily cross -border package of Cainiao International had exceeded 5 million, and the international logistics giant continued to shoulder. Coffee money is given the world. "

Source: Modern Logistics Newspaper

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