Food companies press the contract transformation button, electronic signing in the future is more imaginative space

In the new consumption era, in order to respond to consumer needs quickly, food companies are starting a new growth flywheel, and from product research and development to sales channels have quietly changed.

The iterative cycle of Liangpoo Shop is 3 months, which is equivalent to the iterative cycle of mobile phone electronic products, and the research and development cycle of traditional food ranges from 1-2 years. As of the end of 2020, there were 1,256 SKUs of Liangpoo Shop, ranking first in the industry, and 30-40 new products were put into the market each month.

The latest financial report released by Moutai, Guizhou, shows that in the first half of 2022, Moutai's direct sales revenue exceeded the 20 billion mark, and the direct sales accounted for 36 %, which hit a record high. Essence

The industry trend of shortening product iteration cycles and online and offline integration of sales channels is forcing food companies to accelerate the deployment of back -end resources and strengthen production and sales collaboration. Against such an industry, electronic contract technology has become an accelerator for the food industry chain collaborative innovation.

1. Electronic signing and improvement of food companies' operating efficiency

A Fortune 500 food manufacturing enterprise has been conducting a digital retail layout in recent years.

Online, the company has opened up e -commerce, O2O and online B2B business. Offline, the company has accumulated a total of nearly 3 million stores and about half of China's retail stores.

In the company's huge retail system, thousands of dealers are responsible for channel development. Every year, the company signs a large number of various agreements with dealers, including framework agreements, promotional agreements, and statements.

For a long time, the company has signed paper contracts with dealers, but paper contracts have not applicable to the current channel business of rapid changes.

The company's dealer network is located in major cities in the country. In order to accurately manage dealers in various places, the company is divided into regions such as East China, Northeast, and Northwest. The approval of the layer, sent to the dealer to the end to the headquarters for archiving, which takes a maximum of more than 1 month.

The long contract cycle allows the company and dealers to cooperate with variables. For example, the headquarters often releases channel policies to motivate dealers to sell, but sometimes the dealer's contract has not been sent back to the headquarters, and the channel price has changed. The previous contract could only be re -signed.

Brand first, channel king. Channel management should have been the "lifeline" of the food fast -moving consumer industry. Especially for such a Fortune 500 company in the world, its channel management capabilities represent the industry benchmark of the food fast -moving industry. The company's continuous integration and upgrade retail system will call more agile and efficient means. It can break the excessive signing process in channel management, liberate dealers from the tedious transaction processing work, so that team resources are focused on sales business expansion, forming a stronger market sales potential.

In this case, from the perspective of dealers, it is almost impossible. In the cause of its own technology and cost, thousands of dealers across the country are difficult for the signing dilemma to break through.

In September 2021, the company's e -signing project with the upper -signed cooperation was launched, and the electronic contracting service of the annual framework contract of the dealer was launched, and the dealer's partner can quickly sign the contract on the mobile phone. This will shorten the longest one month in the past, and the minimum of two or three days of contract process will be shortened to second -second signature, and it will take effect.

At the dealer conference in 2021, a dealer felt: "Now the signing of the headquarters does not need to prepare paper materials to mail it, and it will be signed as soon as a few minutes. The cooperation with the headquarters will also be more flexible. What channels and policies are the headquarters, we can also respond in a timely manner to better sell terminals. "

Now, the company's electronic signing project has expanded to more scenarios such as promotional agreements and statements. Electronic contract projects have also become the core IT project of the company this year.

Coincidentally, recently, Master Kang has launched electronic contracts at the shipping and receiving scenarios to provide dealers with electronic return receipt services. The electronic signing system and the TMS logistics transportation system, SAP business system and other supply chain system intelligent integration have opened up the process data chain of Master Kang from the factory shipment, logistics transportation, customer signing, and receiving data. And settlement to ensure product circulation more efficiently.

In addition to promoting the efficiency of channel management, in the long run, electronic contract data has performed the contract data online and data, which has strengthened the penetration management of channels for food companies.

Experts from the food industry solution signed on the electronic signing platform shared: "In the past, it was difficult for food companies to reach secondary suppliers under the first -level supplier, and it was difficult to achieve unified management of channels. The signing of the signing platform across this wall. "

According to his sharing, a head -service white wine brand served by the team has developed a private domain traffic channel in recent years, sinking the loading channels to retail terminals such as convenience stores, and replenishment of traditional distribution models. After the electronic contract service, the partner was allowed to place an order and sign the electronic contract to obtain the goods through the applet. At the same time, the channel data was precipitated and expanded the management capabilities of downstream channels.

Of course, in addition to the "lifeline" of channel management, the application scenarios of electronic signing in the food industry are more.

Food companies have vigorously developed cold chain logistics and digital logistics in order to respond to consumption upgrades and meet food safety requirements in recent years. Using electronic contracting technology, the transportation contracts signed by enterprises and third -party logistics companies and drivers can all be able to achieve online signing, automatically associate logistics data, and improve the overall efficiency of food logistics links. In addition, the internal documents of the enterprise, the electronic labor contract signed by the enterprise and the employees of the factories in various places, and the cooperation agreement signed by the food retail enterprise and the foundry have all realized the online signing.

It is no exaggeration to say that the food industry has an electronic contract with the signing business, and the word "fast" of the fast consumer is given a new meaning by digitalization in the full chain of its production to sales.

Second, build a contract with the food industry

In the continuous roll of food companies, an interesting phenomenon is that upstream suppliers are the most popular capital and have launched listing.

The data shows that among the upstream suppliers of the PO IPO, there are Hengxin Life, which provides tea cup packaging with Xixi Tea, Starbucks, and field shares for Naixue's tea. Sanyo creatures, which provides red glycol, have been launched in February this year for Coca -Cola, Pepsi, and Vitality Forest.

Many investors have shared their views on the queue of food companies suppliers. On the one hand, the consumer industry returns the nature of the product. On the other hand, the consumption habits of the consumer group of consumer groups and the personalization of generations of consumer groups and the personalization of generations, "happy new and hate the old" consumption habits, food companies are more popular with flexible supply chains and small singles supply models. "The value of the supply side of these production capacity is further highlighted."

So, as a food company, how to trade with many upstream suppliers in the upstream, it is even more important to transform high -quality resources into products in time. Even in the industry, it is joked that the food industry is not only operating products, but also a circle of friends with flexible, flexible and innovative productivity.

"All the top ten spice suppliers in the world have all signed an exclusive mutual trust signing network to complete the group account registration and real -name certification, that is, they can sign a second signing with any company in our network anytime, anywhere. The world's top ten fragrance suppliers include GIVAUDAN, Firmenich, International Fragrant Fast (IFF), Symrise, etc. This speed is actually beyond our expected. In addition , Thicker, packaging consumables, etc., upstream manufacturers, have already been in our electronic contract network. "

Introduction to the upper signing, in the industry, the top signing took the lead in creating an electronic signing network on the cloud. If food companies have orders, they can immediately connect to many upstream manufacturers to place orders. Signing a "zero lag" allows food companies to provide supply chain resources more agile.

The electronic signing network of the food industry is not only expanded in the upstream supply chain.

The world's Fortune 500 food companies Danone introduced the signing of electronic signing in 2020. They have been launched in personnel scenes and distribution shopping malls and achieved significant results. For example, the signing of employee manuals that had been consumed for several months was shortened to 1 week. More importantly, because some dealers of Danone are also distributed other food companies, such as Yizi, Holi Friends, Pepsi and other food companies. Sales partners, that is, once it can expand the distribution system in the future, it can touch downstream partners more quickly.

Whether it is a food company or an upstream and downstream partner of the contract, entering the electronic contract network can enjoy a convenient digital transformation experience. For food companies, there is no need to teach suppliers and dealers to use systems, eliminating investment in education and training, and the efficiency of electronic contract promotion is more efficient. For suppliers and dealers, they do not need to submit new accounts to register a new account, which can sign electronic contracts directly with food companies. The signing network that has been signed on the top has emerged due to cost reduction and efficiency. Due to innovation, it has gradually become an indispensable binder for the "circle of friends" in the food industry.

"When we look at the perspective of the food industry, the greater value of the electronic signing network is to provide a digital contract platform for the food industry. The food industry will be signed from offline to the online industry Industry experts believe.

The food industry market is huge, and the industry has huge output value, whether it is the industry as a whole. Data show that in 2020, the market size of China's leisure food industry is 774.9 billion yuan, and the market size of the dairy industry in 2020 is 638.5 billion yuan. The upstream is like the food packaging industry, and the sales scale in 2020 is also around 603.9 billion yuan.

Behind these hundreds of billions of markets is the result of close cooperation between food companies upstream and downstream.

Recently, relevant departments have also issued policies to improve their industrial chain collaborative innovation capabilities. Five departments such as the Ministry of Industry and Information Technology jointly issued the "Digital Action Plan for the" Three Products "Action Plan (2022-2025)" for the food industry to "promote the data interoperability, resource enjoyment and business interconnection of the upstream and downstream enterprises in the industrial chain."

When all upstream and downstream companies in the food industry enter the electronic signing network, it also means that all companies can sign contract signing with the partners immediately, freely, and unrestrained by time and space restrictions to achieve business process reconstruction and data interoperability. FillThe digital depression signed by flat paper, which has an inestimable value for improving the ability of the industrial chain."However, the electronic signing network must be based on the SaaS public cloud." The signing of the upper pointed out that the electronic contract SaaS is connected to the upstream and downstream companies of food with its unique interconnection and interoperability advantages.With more companies joining the electronic contract SaaS network, the electronic contract will have more room to play in pushing the food flexible supply chain, intelligent traceability, and food safety.

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