Centennial old -fashioned brand forum, explore how the current old name "breaks the situation"

How the old domestic product is rejuvenated again and leads the new trend of fashion. On the afternoon of September 18th, the century -old brand forum was held in Shanghai. Some old -fashioned big coffees in Shanghai have "broke the situation" at the live broadcast site to achieve sustainable development and interact with netizens.

The predecessor of the United States, which was born in China's first toothpaste, was founded in 1912. This year coincides with the 110th anniversary. From the China Chemical Industry Society to Shanghai toothpaste factory, to today's Shanghai Meijia Pacific, Samsung, Baiyu, China, Meijiajing and other brands are not only popular in Shanghai, but also exported overseas. Wang Qin, the chairman of Shanghai Meijia Pacific, told reporters that Meijia Pacific Rihin has been adhering to the priority of scientific research and technology. This is also one of the core competitiveness of enterprise development.

The hero group who across 91 spring and autumn said that achieving the dream of a new hero's dream of century -old companies must continuously enrich brand value and increase fashion vitality. Li Lili, chairman of the Heroes Group, told reporters that in the future development, the hero brand will re -position, "that is hero+, hero+inheritance, hero+fashion." Adhere to innovation in inheritance, and through the combination of product innovation, technological innovation and marketing innovation to achieve the innovation of hero brands, so as to better close the market and win the initiative of enterprise development.

Founded in 1938, Lifeng was the first old -fashioned mixed -reform company and was also included in Shanghai's sixth batch of non -heritage. Enterprises believe that innovation in correct inheritance is the foundation of survival and development. Ma Jun, general manager of Lifeng Food, told reporters that inheritance is a skill, ingenuity, culture and spirit. Innovation is divided into two points. The first priority is to innovate according to the different needs of consumers, and the second point is to adapt to the changes of the times and the changes in the market for innovation.

Huang Hui, president of the Chinese Silend of Enterprise Association, believes that the development of science and technology will inevitably bring tremendous changes to the form of society. Various brands should work in digitalization, cultural ecology, and linkage operations. The old name must keep the cultural self -confidence and culture inheritance in the theme of "Chinese goods". We must inherit our traditional skills and old -fashioned skills. He said: "Only in this way can our old -fashioned brands carry forward, and the value of the old -fashioned brand will be higher."

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