Special rectification work of private setting up "attractions" is in action -specimen and governance exploration, co -construction, co -governance sharing

Recently, the Ministry of Culture and Tourism issued the "Special Rectification Work Plan for Steel" (hereinafter referred to as the "Plan"). The "Plan" clearly states that in order to further regulate the order of tourism market, protect the ecological environment, and safeguard the rights of tourists, the Ministry of Culture and Tourism will be scheduled to carry out the special rectification of the "attraction" of private setting up from September to November. What behavior is a private "attraction"? How does Shen Yan govern in the development of this tourism market? How to carry out special rectification of "attractions" in various places, and gradually realize co -construction, co -governance sharing? Preliminary discussion in this article ——

Many regular scenic spots have provided a beneficial exploration of reporter Chen Chen for the protection of the ecology and the harmonious symbiosis with the residents of the local residents.

Tourists have a "attraction" for a long time

What behavior is a private "attraction"? What are the objects of special rectification? The "Plan" gives a clear definition, that is, without the permission of relevant departments, in a certain place or area, it provides tourists with tourists with tourists and conducts tourism business activities in violation of regulations. The specific manifestations are: operating without a license, disrupting the order of the tourism market; if it is permitted, it will collect ticket fees without permission; the tourism facilities will be unauthorized; if you build a tourism facility, it will destroy the ecological environment; 2. Those who deceive passengers and slaughter customers will harm the legitimate rights and interests of tourists; they will privately change the use of land and carry out tourism operations; other violations provide tourism services.

On holidays, some tourists are exposed by the news of the "attractions" flickering. Safety accidents and tourism disputes caused by privately set up "attractions" are common. It can be said that the majority of tourists have set up "attractions" for a long time.

Researchers, a researcher at the Law Research Institute of the Chinese Academy of Social Sciences, mentioned that according to the provisions of the tourism law, the tourism development plan should include the overall requirements and development goals of the development of tourism, the requirements and measures of tourism resources protection and utilization. Private "attractions" do not consider land use planning, urban and rural planning, and ecological environmental protection planning. They may not meet the requirements of resources, ecological protection and cultural relics, and may even destroy resources, ecological protection and cultural relics, violating tourism law and environmental protection. Laws and other laws and regulations.

According to Zhi Zhenfeng, the necessary tourism supporting services and auxiliary facilities, the necessary safety facilities and systems, the necessary environmental protection facilities and ecological protection measures should be charged after the approval of the price department. It is a standardized tourism market order. The private setting "attractions" may not have these conditions of the formal scenic spot, or the disputes caused by irregular travel services provided, or due to defects of tourist safety facilities, the tourist has a personal injury incident, which destroys the order of the tourism market, damages the tourists, and damages tourists. Legal rights and interests.

Cultural and tourism management departments in various places launched the first operation. Combined with the actual situation of Hainan, Hainan Province decided to carry out special rectification work in private setting up the "attraction" in the province. Specifications and governance, adhere to the governance and comprehensive governance according to law.

It is understood that Hainan has established a special rectification work leading group in the province's private "attractions". The leadership group has set up a special "attraction" special rectification work class under the leading group. The work class is located in the Provincial Tourism, Culture, Radio, Television and Sports Department. Members include the Propaganda Department of the Provincial Party Committee, the Provincial Tourism and Culture, Radio and Television and Sports Department, the Provincial Natural Resources and Planning Department, the Provincial Ecological Environment, the Provincial Public Security Department, the Provincial Bureau of Statistics, the Provincial Bureau Market Supervision Bureau, Provincial Taxation Bureau, etc.

The Gansu Provincial Department of Culture and Tourism launched the special rectification work of the province's private "attractions", requiring localities to act immediately, set up leadership agencies and work classes, compared with the scope of rectification, through visiting investigations, mass reports, law enforcement inspections, network investigation, etc. Methods to conduct a comprehensive investigation of the "attraction" problem in the area under the jurisdiction, analyze and judge carefully, make a clarification, the situation, and the problems of the problem, establish a special "attraction" special rectification ledger, clarify the division of responsibilities, hang account one by one, one by one accounting one by one No. According to the results of the investigation, the rectification was carried out immediately according to law and regulations. Strengthen classification guidance, resolutely banned the banned, and be included in the regulatory system for those who can be rectified, guide the legitimate operation of the operating entity, and improve the quality of service. For those who are difficult to solve for a while, it is necessary to clarify the time limit of rectification, formulate rectification measures, implement responsible units and responsible persons, and set up one and sell one.

It is important to share the interests of multiple parties

While strengthening the unified management of scenic spots and protecting the rights and interests of tourists, they must also take into account the interests of local people. The "Plan" also mentioned that local governments should take special rectification as an opportunity to thoroughly study the causes of private setting up "attractions", to clarify the relationship between the government, the market, and the local people, and gradually realize the co -construction and co -governance sharing.

A village along the Taihang Mountains in a province is a village that has been changed to the fate of poverty. However, the wall of the wall has also become a "dispute road" for villagers and scenic operating companies. The villagers believe that the road is opened by the ancestors in the village, which is owned by the villagers, but the scenic area operating company believes that without its own publicity and operation, the wall of the wall is only the travel road of the villagers. In recent years, the phenomenon of villagers' private deals with cards is not uncommon, and even if they ask the way, they also need to charge for tourists, bringing bad experiences to tourists.

Shi Peihua, director of the Provincial Ministry of Modern Tourism Development of Nankai University, believes that the "attraction" of privately reflects the lack of destination tourism business environment. "Private setting 'attractions' reflect the strong motivation for local residents and enterprises to participate in tourism development and the lack of tourism business environment. The environmental attention is not enough, leading to scarcity of local tourism business opportunities, and local residents and enterprises tend to obtain economic benefits through private settings. "It is important to form a multi -party interest sharing during the development of tourism. From the tourist mode of attractions to the global tourism model, realizing the transformation from the ticket economy to the industrial economy, "the co -construction of the scene" is an exploration path.

In Wuyantou Village, Huangyan District, Taizhou City, Zhejiang Province, the cultural characteristics and characteristics of the village were retained. The Siheyuan is transformed into the local cultural museum. Traditional buildings exert new functions, introduce art workshops, non -heritage experiences, ancient village research and other activities; new residential buildings are used in traditional architecture styles, and rural features are more harmonious ... Improve the rural living environment, do not engage in thousands of villages. In a targeted digging and using the internal resources of the countryside, especially cultural resources, fully reflect the rural own characteristics. Today, Wuyantou Village, which is full of characteristics and comfortable and pleasant, has attracted tourists to come to the vacation experience. There is no doubt that the "experience" tourism has become one of the future development of the scenic area tourism.

In the "Plan", tourism operators such as travel agencies and online tourism companies shall not sell "attractions" privately as a tourism product for sales or recommendation.

It is undeniable that the emergence of "attractions" in private, in addition to economic interests, related social and tourism platforms also have the responsibility of help. "The Internet economy, attention, and click -through rates are the profit points of the platform. Therefore, the platform cannot have legal responsibility after the accident." The well -known lawyer Zhang Qihuai believes that the Internet is not a place outside the law. The blogger recommends the tourism place, which should be true, comprehensive, and accurate. The recommendation platform should also be fulfilled with prudent attention, carefully reviewing the relevant content, and found that when bloggers have violations of laws and regulations, they should take measures in a timely manner to make safety risks for consumers.

Wang Tianxing, deputy director of the Cultural Tourism Policy and Regulations Center of the Second Foreign Language College of Foreign Languages ​​in Beijing, believes that in accordance with the "Interim Provisions on the Management of Online Tourism Business Services", it is required to strengthen the qualification review of the attraction of online tourism business platforms. Propaganda and recommendation, the authenticity and accuracy of the promotional information of attractions from the source.

Diversified tourism needs should be paid attention to

Many tourist accidents occur with tourists who do not listen to dissuasions, ignore advice, and enter non -open regional relationships without authorization. But from another aspect, why do some tourists avoid a large number of regular scenic spots, but have a soft spot for wild scenic spots? In the era of personalization and diversification of tourism, tourists were attracted by the "wild" and "original ecology" of the attractions, and also reflected dissatisfaction with the price and services of the regular scenic spots.

In Shi Peihua's view, privately setting up "attractions" have repeatedly banned not only reflect the contradiction between tourism supply and demand. "The reason why the" attraction 'is difficult to eradicate is because it is favored by a certain tourist group, it has occupied a certain market share, reflecting the contradiction between tourists' diverse experience preferences and insufficient destination tourism products. Quickly identify the diversified and personalized needs of tourists and successfully attract tourists' experience, while the regular scenic spots are insufficient in diversified and personalized products. "

Today's tourists pay more and more attention to the cultural connotation and humanistic connotation of scenic spots, more attention to spiritual experience and feelings, and focus on the participation of tourism projects. Therefore, the scenic area also needs to strengthen design participation tourism projects, develop leisure and entertainment projects, develop experience development experience Formulating personalized tourism products gradually realize the upgrading iteration of scenic spots.

Turning ecological resources into characteristic products and transforming ecological advantages into economic advantages is a path to crack the dilemma of the "attraction" of private settings, which helps to establish a new image of scenic spots.

The problem of "attractions" in private has been existed for a long time, and it has rebounded from time to time, and special rectification is indispensable. Shi Peihua believes: "Destinations should be exerted from the supply side of tourism, through the development of global tourism, breaking the" Scenic Economy 'path dependence, reasonable layout and development of tourism attractions, developing diversified, personalized, and high -quality tourism products to meet tourists to meet tourists. Diversity experience needs, optimize the structure of tourism flow and consumer flow space. "

In addition, Shi Peihua believes that it is necessary to optimize the local tourism business environment, provide the opportunities for the development of destination tourism to legalize the development of destinations, regulate the business process and order of tourism enterprises, design market participation incentive mechanisms, guide them to legal and orderly participation The supply of tourism products and services, resolutely prevent such problems from rebounding. Finally, it is necessary to strengthen tourists' consumption guidance and education, improve the awareness of tourist consumption safety risk prevention, strengthen their ability to identify the "attractions" of privately, consciously eliminate the "attractions" of private settlement, and actively safeguard consumer rights and life and property safety. (Author: Cao Yan; Editor: Song Yuqiu)

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