"Sailing Get the Twenty Story of the Twenty of the Greats of the North Xinjiang" Guo Chenhui's "Potato Life"

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"Come and taste the cultural and creative ice cream designed by our shareholders -meet the volcano."

Guo Chenhui walked into the bar of the "One Meng, One Mu Volcano B & B" holding a cream of ice cream. In the bar, the image of the astronauts and volcanic rocks everywhere shows her good taste.

Guo Chenhui never thought that he would "turn" a potato.

"In the generation of my uncle, potatoes are their life -saving straw. It is very happy to eat a potato. It is very happy for them; in my parents' generation, potatoes are their conspiracy items; to me, it is grafted to graft. Some new ideas in modern times make a 'soil with potatoes into a "tall" food and gifts.

In fact, before 2015, Guo Chenhui did not realize that potatoes had already existed in her life.

"My father Guo Run Tudou has a very rich experience in planting. He is one of the earliest potato agents in the local area. It has been sold for potato since 1989. At that time, it was exported to a dozen countries. The wholesale market, the first potato storage cellar in Inner Mongolia was built. He did not need to advertise, all customers came to him. "Guo Chenhui talked about his father's pride." He went to CCTV2 in 2011, but it was not because of potato selling Good, but because of slow sales, the traditional operation model is not spiritual! "

Guo Chenhui, who was thinking about, said, "I wanted to help him at that time, but I didn't expect any good way. Perhaps, my father's experience for potatoes was like a rhizome. One day this potato will germinate and break out of the soil. "

Guo Chenhui said that she sold potatoes by accident. Since graduating from college in 2005, Guo Chenhui has stayed in Beijing and worked in technical work such as design, scenes, rendering and other technical work in Internet companies, and has achieved the location of art supervisors all the way. During this period, she and her husband from Heilongjiang bought a house in Beijing to form a small family. When she was exposed to the red potato pictures brought by her parents in 2015, she attracted a large wave of "onlookers" of friends and colleagues. "The order of the circle of friends opened my mind all at once. I finally thought about how to do something for my father, potatoes, and hometown." Guo Chenhui said with a smile, "I started from the micro -shop and Taobao shop. Enjoy the dividend of network development. "

I have encountered difficulties. At the beginning, because Guo Chenhui was in Beijing, the ship was in Inner Mongolia, basically relying on "remote control". The quality control was not in place. The online store once faced the decision of "life and death".

Guo Chenhui believes, "The way out of agricultural products: quality+brand+novel packaging design, eye -catching but not luxurious."

"The folks who are used to the wholesale with sacks are difficult to understand my operation: to wrap the size, round and smooth potatoes with white packaging paper, and then use the yellow anti -shock protective cover to put it in the gift box. I can only resign and return to their hometowns. I take my relatives and sort in the planting fields of my father, and then play the box. "

Guo Chenhui's gift box was priced at 9 yuan per catty after being selected, which was more than 10 times the wholesale price. She believes that good products should sell good prices. "There are more than 20 volcanoes in Chadou Houqi. The various minerals and trace elements rich in the soil have created the unique taste and quality of potatoes. It is far from other varieties. Otherwise, how can I sell apple prices!"

Relying on his father's "post -flag red" potato brand, Guo Chenhui deployed his own business kingdom.

According to reports, the "Houqi Red" potato has won the Gold Award of China Green Food Expo many times, won 5A -level international brand certification in 2016. In 2019, he was selected as the National Famous and New Agricultural Products List.

"Father's potato planting base is always my strong backing,‘ post -flag red ’potato is always my core product.” Guo Chenhui said.

Since 2016, Guo Chenhui has successively launched the "Wulan Tuobao" Taobao store, "Ulan Tuobao" volcanic specialty store chain, Inner Mongolia Yimeng Yimao E -commerce Co., Ltd. Tourism Development Co., Ltd..

"There is also this one of the Yizhang Bar." Guo Chenhui said, "In fact, when I was doing an online shop, I thought about it in the next step. I need to make my own products and create my own brand. Creation. In fact, many modules are in sync. When each step is done, the original intention is to improve which module can become a small chain. They are both independent and interconnected, just like potatoes growing underground. "

Guo Chenhui's struggle experience has given her a lot of honors. In 2020, he was awarded "2020 National Rural Culture and Tourism Persons in 2020" by the Ministry of Culture and Tourism. Awarded the "National Models of the Nation". In April 2022, Guo Chenhui received the "May 4th Medal of the Inner Mongolia", and was hired by the Communist Youth League Inner Mongolia Autonomous Region Committee in July 2022 as the youth entrepreneurial inner Mongolia youth entrepreneurial mentor.

In addition to selling its own brand "Ulan Tuobao" products, Guo Chenhui's physical stores also cooperate with more than 70 merchants to sell their products. Only agricultural products cooperate with more than 10 collective economy.

"I feel like I am the black -green, black and green potato vine on the ground. Everyone can see me, and there are many, many potatoes who are hiding underground." Guo Chenhui said that there are still many people around her.Some are silently contributed to their hometown, and some have embarked on their own entrepreneurial road.Her classmates pack free or low prices for their hometown agricultural products design packages;

Her shareholders developed the "Meeting Volcano" cultural and creative ice cream and opened her own cultural and creative company;

President Ma, who had contracted her homestay restaurant, opened a new homestay herself nearby;

Guo Jinshuai, a Beijing designer who designed a hostel for her, left his team and left to start a business for catering;

Her company finance went to the camp;

Her homestay, Grandpa Sun Linshan rented a yard to raise horses, ready to rely on the homestay as a horse riding experience.

Native

"I am very happy to affect the people around me. I also hope that I can provide a platform for more people to bring together talents together. Everyone develops together to get rich together." Guo Chenhui said.(Reporter Wang Jingyu Cai Dongmei Li Qian)

Source: grassland all media

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