Actively integrate into the in -depth participation of Wuliangye's wonderful appearance at the 19th China -ASEAN Expo
Author:China Economic Network Time:2022.09.20
On September 16-19, the 19th China-ASEAN Expo (referred to as the "East Expo") was held at the Nanning International Convention and Exhibition Center in Guangxi. As a strategic partner, commemorative wine and designated liquor in the current East Expo, Wuliangye deeply participated in the series of activities under the framework of the East Expo, using wine as the media, so that the world perceives the deep historical heritage of Chinese national brands and the unique "Hemei" culture of the East At the same time as charm, it also borrows the main channel platform of China-ASEAN cooperation to take the official East Wind of the Regional Comprehensive Economic Partnership (RCEP), and the new new version of the China-ASEAN Free Trade Zone 3.0 Opportunities, new kinetic energy, open a broader international market.
At the Nanning International Convention and Exhibition Center, the 150 -square -meter Wuliangye Exhibition Hall is full of creativity. It not only integrates product promotion, business negotiation and other forms of system systems to present Wuliangye's technical inheritance, brand advantages and product systems, but also fully interpreted Wuliangye, beauty culture, corporate vision, corporate vision, corporate vision , Development path, etc.
As a typical representative of China's strong white wine, the traditional brewing technique of Wuliangye inherited for more than a thousand years began in the Tang Dynasty, in the Song Dynasty, and became bright. Since the name of the Qing (1909), Wuliangye has adhered to the mission of "creating a better for consumers" and has always been committed to making extreme wine for consumers. In the exhibition hall, for the first time in the Panama World Expo in 1915, the internationalization pace since its emergence, the century -old development context of the first generation to the eighth -generation Wuliangye, and the inheritance and innovation that keeps pace with the times, and the goal of the development of the "14th Five -Year Plan", Wuliangye " Ecological, quality, culture, numbers, and sunlight "five -in -one development path, as well as" Hemei planting "," Hemei brewing "," Hemei "," Hemei Marketing "," Hemei Culture ", and the" Hemei "claims, all of which are one by one Wonderful presentation, fully demonstrated the deep heritage and unique charm of Wuliangye, attracting many domestic and foreign customers to stop and watch and tasting experience.
As a beautiful business card for Chinese national brands, Wuliangye has been in with the East Expo for a long time. From actively participating in previous East Expo, to 2018 Wuliangye Innovation Technology "Freedom" was invited to participate in the 15th East Expo, and then 2020 In the first time, Wuliangye took the initiative to become a strategic partner of the East Expo.
As the main channel platform of China-ASEAN cooperation, the 19th East Expo is the first East Expo after the effectiveness of RCEP, which has attracted much attention. In this context, Wuliangye continues to be a strategic partner of the East Expo this year, becoming a commemorative wine, designated liquor, and deeply participated in more levels of cultural exchanges and brand promotion activities in the East Expo. The joint development contributes to the power of Wuliang and hydraulic, and will also open a broader international market through tariffs and preferential discounts of RCEP members and preferential preferential origin.
Continuously strengthening and deepening cooperation with the international event such as the East Expo is an important action of Wuliangye to accelerate internationalization, accelerate the construction of world -class wine companies with excellent products, outstanding brands, innovation and leading, and modern wine companies.
In recent years, Wuliangye has accelerated the pace of international development and frequently appeared in the World Expo, APEC, Boao Asia Forum, and Expo. The world tells the story of Chinese liquor and the story of Wuliangye.
At the same time, Wuliangye accelerates the global market layout. At present, Wuliangye has established the three major international marketing centers in Asia Pacific, Europe, and America, a large restaurant in Tokyo, Hong Kong, China, Hong Kong, China and other places. Chinese wine+Chinese cuisine ", as well as the overseas operating model of" display+tasting "and" product+culture ".
Wine is an important element of communication emotions. As the inheritance and promoter of the excellent traditional culture of China, Wuliangye continues to tell the world to tell the world with the responsibility of the great power of the great power, and continuously strives to promote the common development of the world and build a community of human destiny.
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