The popularity of financial knowledge, Henan Guoshou is in action

Golden Qiu sent cool, with the autumn wind, in 2022, the "Month of the Frequency of Financial Knowledge" came to an appointment. In order to effectively enhance the public financial literacy of the public, effectively prevent and resolve financial risks, create a clear financial network environment, and guide the majority of financial consumers to promote the positive energy of the financial financial, the Henan Branch of China Life (hereinafter referred to as Henan Guoshou) actively implements the "financial knowledge of the CBRC The relevant deployment of the popular month "event, actively carry out the" financial knowledge popularization monthly financial knowledge into thousands of families to strive for rational investors to fight for financial good netizens "in 2022. It carried out each" three -dimensional, multi -angle, divided levels, and wide coverage ". Colorful publicity activities.

First, give full play to the advantages of the outlets, and in full swing.

The first is the same frequency resonance of the entire jurisdiction. The 150 business outlets in the province displayed through the LED display and banners "Improving public financial literacy to promote the healthy financial ecology of national financial and healthy to build a clear network space." All outlets have set up specialized education and propaganda areas, uniformly place various types of consumer protection knowledge promotional materials, and provide risk prompts such as personal information, account security protection, and financial fraud prevention to customers. Especially for groups such as housekeeping services, courier and other groups, vigorously advocate rational investment and reasonable borrowing, enhance the awareness of risk prevention, and help realize the vision of a new citizen of the new citizens who "this heart and security", highlighting the quality and fineness of the company's services.

The second is that the aging service is intimate and thoughtful.

For elderly customers, Henan Guoshou provides services that highlight humanistic care and care. The 150 business outlets in the province all provide free -waiting business for the elderly over 60 years of age, and provide one -to -one exclusive companionship according to needs; all outlets are equipped with old -fashioned customers, people's medicine boxes, caring wheelchairs and other items. Solve the emergency needs of elderly customers. At the same time, the production and distribution of the "Henan Guoshou Age Service Manual" is made to clarify the company's service projects, guide the elderly groups to pay attention to and establish the correct financial consumption concept, and highlight the simple and warmth of the company's services.

2. Innovative activities, online activities are wonderful.

The first is to widely publicize financial common sense. On September 1st, Henan Guoshou launched publicity through the "Financial Knowledge Popularity Month" activity through Guanwei, and simultaneously released the "Elderly Anti -Fraud Map", "You must pay attention!" "Pension Insurance Q & A" Many graphics and texts are aimed at specific people such as elderly people and young people. Guide consumers to consciously stay away from illegal funding financial activities, anti -gambling anti -fraud, avoid blind investment and impulse transactions, improve the ability of financial consumer identification and cope with illegal financial activities, so that the development of finance can better meet the people's growing and growing beautiful life need. The number of clicks of the official micro -release activity was more than 8,000 times.

The second is to organize financial knowledge fun activities. From September 6th to 10th, Henan Guoshou launched a publicity activity of "Moon Manchuria Mid-Autumn Festival and Mid-Autumn Festival" financial knowledge. And the theme slogan of "Promoting Public Finance Protection and Promoting National Finance and Health Construction of Clear Network Space to Concern from Good Financial Ecology", actively create financial knowledge to enter the 10,000 atmosphere through the form of fun lottery, and touch nearly 10,000 customers through the event.

The third is to actively promote "integrity guardianship". "Sincerity" is the companion, and the "month" follows. Henan Guoshou launched a series of "Integrity Guardia" in September. All employees and sales staff of the company participated in it. Personal integrity publicity posters, guiding the company's members to jointly establish a compliance awareness of "speaking integrity and keeping the bottom line."

The fourth is to carry out insurance knowledge rushing activities. Through the "Insurance Knowledge" online mini -game, Guoshou E Xiaobao is the "spokesperson", and attracts consumers to actively participate in the game with dynamic expression packs and small games. Insurance knowledge, various risk prevention, etc., help financial consumers improve their financial literacy and build a clear network environment.

Third, focus on the distant mountainous areas, characteristic missionary education is deeply rooted in people's hearts. On September 8th, Henan Guoshou Combined Company's "Art Return to Mountain" public welfare project to conduct deep into the poverty alleviation village of Yaozhai, Yuanyang County, Xinxiang City to carry out financial knowledge promotion activities. The relevant person in charge of Henan Branch and Xinxiang Branch took the lead in participating in them. Place poster display activities on the spot, and distribute three folds such as "financial knowledge of the elderly" and "inclusive insurance knowledge". Through special preaching and questioning on -site questions, financial knowledge is sent to the simple villagers and children, so that financial knowledge tentacles can be tentacle. And, let the local elderly and children "understand, know at a glance, and learn."

At present, the monthly and lower financial knowledge popularization month activities of the province are in full swing. In the future, the Chinese Life Henan Branch will further implement the requirements of the CBRC and continue to promote financial consumer education and propaganda activities. Including care for the financial knowledge of the elderly customers, the "Golden Bee" college students' financial knowledge entering the campus activities, the financial knowledge promotion of the subway train and the first secretary of the village to talk about the colorful online and offline activities, for the majority of financial consumption Persons provide "popularity, professionalism, and era" publicity and education services to enhance the public's financial literacy, effectively prevent and resolve financial risks, and create a clear financial network environment. ⑦

- END -