I heard that the goddess of pineapple was retired, Xu Wen's farmers rushed to send flowers on the way to send flowers

Text/Yangcheng Evening News all -media reporter Xu Yue

In the early morning of September 18, four Xu Wen farmers took off fresh pineapple flowers in the "Pineapple Sea", rushed to Guangzhou 500 kilometers, and gave them a bunch of self -made pineapple bouquets to the pineapple goddess Li Xiaojun in their minds. She is the leader of the "12221" working group of the Guangdong Provincial Agricultural and Rural Department, and one of the promoters of Xu Wen's pineapple phoenix Nirvana. I heard that the goddess of pineapple was retired. The representative of fruit farmers Chen Ruyong said: "We represent the heart of Xu Wen's 170,000 fruit farmers and the true feelings of 170,000 fruit farmers. Over the past four years of Xu Wen, the price of pineapple has increased from 0.4 yuan per kilogram to the current maximum of 3 yuan. Every time pineapple sells 1 yuan, the fruit farmers increase their income of 700 million yuan. There are more buildings in the village, a batch of cars, and a lot of laughter and laughter. "

The pineapple working group was investigated in Xuwen in 2021 (from left to right: Huang Haiyang, Ye Xiangling, Li Xiaojun, Zhang Lu, Wang Qing) (Photo of the interviewees)

Fruit farmers send flowers 500 kilometers to pay tribute to Xu Wen pineapple "rushing people"

I gave Li Xiaojun with pineapple bouquet, and there was a creative painting that everyone raised her brains for a week. The above sentence was moving: "There is always a starlight, and you will come for us."

Tribute to the goddess of pineapple: There is always a starlight, and you always come for us. (Drawing: Navy)

Four years ago, Li Xiaojun was in danger and was stationed in Xu Wen with a 5 -person working group. When it was, Xu Wen's pineapple was repeatedly sold out. Xu Wen's traditional pineapple varieties of pineapple were expensive. In 2018, it was only 0.40 yuan/kg at the lowest time. Pineapple was rotten in Xu Wentian's head and rotten in the heart of fruit farmers. In February 2019, in order to solve the pain point of "Xu Wen Pineapple to increase production without increasing income", the Provincial Agricultural and Rural Affairs Department formed a special work group in Xuwen Pineapple, and conducted a special research on the theme of Guangdong Pineapple "12221" market system.

I heard that the goddess of pineapple retired, Xu Wen's people rushed to send flowers 500 kilometers (from left to right: Chen Bei running, Wu Jianlian, Li Xiaojun, Chen Ruyue) (Photo by Xu Yue)

Over the past four years, the working group has wedded Xuwen with the spirit of nails, and together with the Xuwen County Party Committee and County Government, we work together to create Xuwen pineapple "12221" to copy and promote the promotion mode. According to a key point at a stage, members of the working group with each director changed from time to time. The varieties have been improved, the farmers are getting rich, and the revitalization of rural areas has been achieved.

Starlight does not ask the passers -by, and the years live up to the people. The working group supports a set of heavy numbers: Xu Wen pineapple output value from 350 million yuan in 2018, 1.68 billion yuan in 2019, 2.1 billion yuan in 2020 and 2021, and then 2.5 billion yuan this year, all of which are real. Real gold silver in the pocket of fruit farmers.

In recent years, Xu Wen's pineapple has not only become a rich fruit, but also counterattack has become the "vanguard" of high -quality agricultural products in Guangdong. The pineapple is sold out. It is the sense of gain and happiness of Xu Wen's people, or the opening of the opening of the agricultural products of Guangdong. The marketing of "Pineapple Sea" is the "first stick" of Guangdong's agricultural product marketing, and then drives litchi, longan, grapefruit and other sticks.

"Now Xu Wen's pineapple planting is enthusiastic." Chen Ruyin said: "The impact of the epidemic is temporary. From 2017 to 2022, the output of Xu Wen pineapple increased from more than 500,000 tons to more than 700,000 tons, and the unit price per kilogram was from the lowest price from the lowest price. The 0.4 yuan rose to the current maximum of 3 yuan. The working group let us see hope, and the pineapple has hope. "

Luo Hongxia, secretary of the Xuwen County Party Committee of Zhanjiang City, was also grateful: "They came down from the provincial organs, but they were very grounded. Example of learning! "

Great changes in the countryside: The sea of ​​pineapple collectively has market awareness

Times are scrolls, we are answers, and the people are scrolls. In the past four years, many "Li Xiaojuns" who went to Xu Wen have taken out a high -scoring answer sheet that satisfies the people of Xu Wen.

Sister Pineapple (first from the right) brought fresh pine -pineapple (Photo by Xu Yue) to Li Xiaojun for this heavy retirement gift, Li Xiaojun said, "My biggest gain is actually seeing more and more farmers' concepts. Change, with a strong market awareness, realize that the market and production must grasp both hands and hard -handed hands. We must let the market lead the production and guide the cadres and farmers of the grassroots to how to find the market and how to connect with the market. "

Wu Jianlian, who came to send flowers, was originally scheduled to go to Shanghai to participate in the market on the 18th. Since the early 1990s, she has taken root in the pineapple planting industry, leading the local fruit farmers to make Xu Wen pineapple into an industry. Today, her keen market tentacles have been from traditional single fresh fruits to diverse pineapple products. The pineapple cakes and pineapple moon cakes that have been developed are welcomed by the market. "Over the years, the working group took me to Wuhan, Xi'an, Zhejiang, Lanzhou, and Beijing to allow fruit farmers to receive the most direct market demand and use market guidance to produce. Now no pineapple rotes to the ground, and even the small pineapple is all all the pineapples are all pineapples. Can sell money. "

In Li Xiaojun's view, Wu Jianlian, the "Sister of Pineapple", represented the first generation of the pineapple's sea entrepreneur. They diligently broke into the planting industry. Chen Ru, who returned to his hometown to start a business, is the second -generation entrepreneur. On the one hand, he promoted the e -commerce marketing of the sea of ​​pineapple. On the other hand, he studied the standardization and mechanization of pineapple planting. The third generation. “很高兴越来越多的年轻人正在回归家乡、回归农业。”菠萝妹妹王小颖则是跟着工作组走出了徐闻，成为了炙手可热的农业网红，使广东农业呈现更加立体的人文传播，形成与The long -term dialogue mechanism of the market has made the most earthy agriculture living.

Professor of the Party School of the Guangdong Provincial Party Committee (Guangdong Academy of Administration) stated on many occasions: "The original government is managed, and the service function is a very large change after the 18th National Congress of the Communist Party of China. Created first. "

At first, what Xu Wenguo did not understand the most was the production and sales waiters of agricultural products such as Li Xiaojun and other agricultural departments. However, the reform of the Provincial Agricultural and Rural Affairs Department now allows Xu Wen's people to take his heart. Chen Bei, vice chairman of the CPPCC of Xuwen County CPPCC, used a camera to record Xu Wen's great changes in recent years. After the group came, our work pressure was very stressful, but the whole pineapple has hope and power. Before this time, we are most worried about who will not know who will sound the assembly number of Xu Wen's pineapple next year. Now When you arrive in Guangzhou, you can rest assured that the Provincial Agricultural and Rural Hall has created a work team that does not leave. "

The government "go to the sea", pineapple "goes to the sea"

In September of previous years, pineapple has already greeted the market stage, concentrating on breeding of the next season. In September this year, the story of pineapple just opened the second wave of chapters. In the 10th Asian Seafood Exhibition in mid -September, Guolian Aquatic Products of Guangdong Prefabricated Caipan Enterprises signed a 100 -ton pineapple grilled fish order to help Guangdong prefabricated dishes "go out" and also opened a four seasons for Xu Wen pineapple. Green market door.

The sea of ​​pineapple (photography Chen Bei runs)

The value of pineapple is not limited to pineapple. Taking pineapple's sea as the test field, Guangdong lychee and other characteristic industries, through the "12221" model of pineapple, realizing the "small incision" of agricultural products promoting "big changes" of the agricultural industry "big changes" Essence

All the way all the way, the current working group has become Xiangxiang. The person in charge of many prefectures and cities came to the Provincial Agricultural and Rural Department and proposed to ask the Provincial Department to send a working group to support the development of the local agricultural industry. Two colleagues of Li Xiaojun, Liang Chaowen became the leader of the “12221" market system construction work group in the orchid industry. Lianzhou has developed a local characteristic agricultural industry and has become another vitality army to implement the provincial party committee and provincial government on comprehensively promoting the decision -making and deployment of rural revitalization. As Li Xiaojun and Chen Bei run: "Revolution has its own later people."

Standing at a new historical starting point, the Chinese economy has shifted from high -speed growth to high -quality development. The Guangdong agricultural and rural departments are also actively transforming government functions. The government "go to the sea" actively promotes agricultural products to "go to sea".

The rural revitalization looked at Guangdong. Before CCTV's "Economic Half Hour", a program focused on the changes in Guangdong's litchi and pineapple industry, and tapped the "global fruit" of Guangdong's agricultural reform. There is a unique comment in the report: Behind the Guangdong fruit goes to the sea, it is a profound change in the self -function of the Guangdong agricultural department. This is a concrete practice of the central government's concept of government "service+governance". Reform is productive forces. It is a new principle that the national reform actions are always followed by the well -being of the people. We applauded the self -reform of the Guangdong agricultural department.

Source | Yangcheng Evening News · Yangcheng School

Responsible editor | Donmanman

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