Deng Hong, chairman of the Global Rice and Wine Industry Group: The decline in the heat of sauce wine is normal

Each reporter Chen Xing every editor Chen Junjie

On the afternoon of September 19th, at the 7th China Wine Capital Forum and the China Wine Golden Bottle Awards in 2022, hosted by the Daily Economic News, Deng Hong, chairman of the Global Rice and Liquor Group, shared his enrollment in the liquor industry for 6 years. Experience and experience.

Although the outside world was called to stepping on the sauce wine, Deng Hong admitted that when he first entered the bureau, he used the viewpoint of the market, that is, Guangsha.com, sauce wine and strong white wine tried the layout. He has his own point of view about the stations of the sauce station. He believes that compared with strong fragrant liquor, the overall market share of sauce wine in the past was relatively small, but Moutai brought sauce to a high level. Because of Maotai, everyone's attention to sauce wine was getting higher and higher. Moutai itself itself. The influence has attracted many consumers to understand sauce wine.

"In the past two years, it was affected by the external environment, and another sound appeared, whether the sauce was ebb." Deng Hong said. Not only the sauce, but how the entire liquor industry responds to the impact of the epidemic, Deng Hong himself is thinking.

The answer that Deng Hong found was "long -termism."

In the past two years, under the influence of uncertain external environmental factors, the liquor industry strives to maintain strong vitality while overcoming difficulties. In the liquor track, famous liquor and leading wine companies have shown particularly powerful anti -risk capabilities. Industry differentiation and Matthew effect are intensifying, and the market is still concentrating on superior production areas, superior products and advantageous brands.

Deng Hong also mentioned in his keynote speech that, as a long history of Hengchang Burning Square, he first has a good brand foundation. The quality is always emphasized. In terms of sales, Deng Hong has his own ideas. For many years of business, Deng Hong has his own "circle of friends". This is both resources and advantages.

Therefore, in addition to the traditional distribution channels, Deng Hongzheng continuously promoted the products of Global Wine through his circle of friends. At the same time, the fission is achieved by custom wine and cooperation channels, which not only expands "friends", but also binds market share.

Right now, Deng Hong is focusing on creating a new brewing base. Deng Hong admits that both enterprises and the industry should develop according to the normal rhythm, and they are a "optimist", and good wine will eventually be seen.

Daily Economic News

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