Nine awards are released!2022 China Wine Industry Golden Bottle Awards Release

On September 19, the 7th China Wine Capital Forum and the China Wine Golden Bottle Awards Ceremony was held on September 19.

The selection of the Golden Bottle Award selected from multiple dimensions such as products, brands and individuals selected the most shiny "star" in China's wine industry in 2022, helping to discover the new value of the Chinese wine industry. During the event, the results of the nine prizes of the "2022 China Wine Industry Golden Bottle Award" were announced.

The nine -grand prize is released

The "China Wine Industry Golden Bottle Award" was established in 2012. It combined with domestic and foreign economic experts and professional agencies in the wine industry. With the help of mainstream media influence, it was selected to select companies and individuals with outstanding contributions in the industry.

It is reported that this year's Golden Bottle Award is divided into Chinese wine industry innovation cases, outstanding entrepreneurs in China, outstanding directors of Chinese wine industry listed companies, the most growth potential brand in China's wine industry, Chinese wine industry star products, Chinese wine industry The most popular Guo Chao brand, the most popular "Gen Z" love brand, the outstanding Chinese wine industry's wine brand, and the annual ESG Special Award nine major awards. Once the think tank, the China Institute of Wine Industry, and the Brand Value Research Institute provide data support for this Golden Bottle Award Smart Smart Platform.

The target of this award selection includes the well -known wine companies and listed companies in the wine industry, covering the entire field of liquor, beer, wine, rice wine and health wine. Based on big data selection and expert recommendations to determine the final list, combined with public voting, experts, experts Voting, the golden bottle award list was finally released, with a total of 80 companies, brands, products, individuals, or cases on the list. Among them, big data accounts for 40%, public voting accounts for 40%, and expert voting accounts for 20%.

Judging from the list of various awards, liquor companies are mostly. Taking "Chinese Wine Star Products" as an example, there are 10 liquor companies in the 12 siege companies, including Luzhou Laojiao, Langjiu Co., Ltd., Sichuan Wine Group, Sands Wine Industry, etc. And Qingdao Beer. The shortlisted by the domestic first and second -tier wine companies and well -known wine companies. At the same time, the finalists of the character awards are mostly well -known figures in the wine industry.

Star entrepreneurs, wine companies are on the list

The development of an industry is inseparable from the leadership of the leading enterprise, and the helm in the leading enterprise plays a pivotal role. The selection of the Golden Bun Awards is naturally indispensable for these wine companies.

Taking the "Outstanding Entrepreneur of China Wine Industry" awards as an example, the award uses entrepreneurs to promote the company's performance growth contribution, the contribution to the development of the wine industry, the development of the industry upstream and downstream, and the contribution of the development of public welfare. The award -winning candidates include Li Jingren, general manager of Maotai Group, Zhang Liandong, chairman of Yanghe Co., Ltd., Wang Zhibin, Chairman of Zhujiang Beer, Zhang Daohong, Chairman of Jinsha Wine, and Cai Kaiyun, Chairman of Dahua Xiang Group.

In addition to excellent entrepreneurs, the development of the wine industry is also indispensable for the contribution of star products. In the 2022 China Wine Industry Golden Bottle Award, Junpin Jiujiu, China Jinjiu, Hongyunlang 30, Qingdao Beer · II Legend, Sands Returning Sand Wine, 6 years, etc., as excellent representatives, won " "Chinese Wine Star Product" award. The selection of the award of "China's wine industry with the most growth potential brand" is dedicated to digging out the future star products. The award -winning brands include Shuijingfang, Kouzi Cellar, Guotai, Quanxing and so on.

In addition, the Golden Bottle Award has also established the ESG Special Award of the Year. The award -winning companies include 20 listed wine companies including Moutai, Shanxi Fenjiu, and Wuliangye.

In 2022, the development trend of China's wine industry brand is inseparable from the two themes of "national tide" and "younger". Therefore, this selection has also set up awards such as the most popular brand of "Gen Z" in the Chinese wine industry and the most popular national tide brand in China.

The most popular national tide brand in China is designed to select the "China Trends" in the minds of consumers. The four major brands of the Century Golden Huaxing series won the award.

The most popular brand of "Gen Z" in China's wine industry aims to choose a brand with a certain reputation and influence, high brand innovation and great development potential in the Z generation. Outstanding brand represented by Youmi and others.

In addition, in terms of the development of the wine industry brand, in recent years, under the "aircraft carrier effect" of Moutai, Guizhou, the liquor industry has set off "sauce hot", and a large number of capitals in the industry have entered Moutai Town. This year's Golden Bun Awards newly set up the "Chinese Wine Industry Outstanding Sauce Brand" to dig new value in the sauce wine industry. The award -winning brands include wine, abstracts, picked up 玖 本, Hengchang Bozang and so on.

Another new award that has attracted much attention is the innovation case of China's wine industry. The award -winning case includes Luzhou Laojiao · Guojiao 1573 Ice Joys, Shuijingfang · China Ice and Snow Joint Edition.

Daily Economic News

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